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We're thrilled to share Quickchannel's latest venture into thought leadership on the B2B SaaS CEOs podcast! 🎙️ Our very own CEO, Viktor Underwood, unpacks the story of our strategic merger, offering a unique glimpse into the world of SaaS collaborations. 🚀 As we navigate the complex yet rewarding process of joining forces with our former competitors, we aim to set a new precedent for the industry. This episode doesn't just cover the 'what' and 'how' but also the nuanced 'whys' of our journey towards creating a stronger, more versatile video platform. 💡 Viktor shares valuable insights on due diligence, the meshing of corporate cultures, and the operational strides taken towards unifying two competitive entities into one powerhouse. Join us to gain a deeper understanding of Quickchannel's evolution and get inspired for your own business strategies. Tune in to discover how embracing competition can lead to unprecedented growth and success in the SaaS space. 👉 Listen to the Podcast here https://lnkd.in/diiDZVcc #Quickchannel #SaaS #VideoStrategy #BusinessMerger #Innovation #Podcast

The "Old" B2B Growth Playbook isn’t working any more and it’s time to learn a smarter, more efficient New #B2B Growth Playbook...  Businesses that understand this shift will win over the competition. Deep dive into this fascinating marketing topic with Jon Miller (Marketo cofounder) and John Common (host of Growth Driver podcast).

How do you build a reputation as a new company if your offering has never been done before? Peep Laja is someone to listen to, and he's been killing it for more than a decade, including founding CXL, Speero, and Wynter! Getting your B2B Messaging “Right to Win” with Peep Laja is an insightful episode of The Stack Podcast, especially as marketing is getting increasingly harder. Right? Here are the main takeaways: - Why Peep calls qualitative data “King” - Why and how he’s turning prospects away that don’t meet his ideal profile - How he’s using strategy to keep a lean stack Top tools discussed on this podcast: Wynter, ProfitWell by Paddle, Intercom,

We can all agree that growing to 10k / 10M ARR is challenging. As a Grow Your B2B SaaS podcast guest, I shared my advice about why intentionally creating demand for your solution is critical in achieving growth. Joran Hofman is doing an amazing service for B2B SaaS founders and his podcast provides so much value, regardless of where you are on your journey. See below 👇 Listen to the full episode here; https://lnkd.in/gCHVCybA #b2bsaas #saas #founderadvice

Brilliant advice for all B2B marketers! As a team we strive to understand our retailers needs and to provide the tools our retailers need to help grow their business. We’re continually learning and evolving and this podcast is full of great ideas and advice, a great listen!

"Relevancy cuts through the noise. That is the only way to be successful - that is it, it is singular. If your team and your organisation cannot send relevant messages you will not generate meetings" - Jake Dunlap, CEO Skaled Consulting, joins our Alexander Theuma on the podcast to share innovations in sales required to hit your goals 🎯 Jake covers: → The most important thing that CEOs should be doing *right now* → The core component of hitting outbound targets → Modern sales processes and the vecs concept: vetted, educated, cold and self service → Relevancy vs personalisation, and the *only* way to win → Meeting the modern customer where they stand- 40% of buyers would like the option to self service buy at 2030, where do sales reps fit in? and more 🌟 Check it out: https://buff.ly/4dxTWc6 #SaaS #SaaStockUSA #speaker #CEO #sales #outboundsales #B2B #buyerjourney #customerjourney #targets #vecs

How to sell to C - level suite in B2B in 2024? How often do you discover before entering in a VP+, C-level conversation? Writing some quick ways, I usually incorporate 1. Survey the executive's team -- Filter them with their activity in last 30 days --Send a message about how your product helps them. And, please dont mention what your product does ;) -- Focus on the outcomes (WIIFM) they would see 2. Look at the customer stories, like what are they solving --Whose their customer, Enterprise, small businesses, Qualify them ex: Hey You've got some great creds. Amazing to x,y.... all using your platform. Renewals are getting tough in saas, how do you see solving that pain point? 3. Check their Repvue -- Are they hitting their revenues, their current traction ex: looks like building funnel seems tough, I looked at the numbers, how do you see this in newer quarter. 4. Last, but never least, Search them on Youtube, Podacasts, events, webinars -- See how the VP+, C levels are talking on takeways, technology, future, vision ex: I heard you talking on B2B Revenue vitals podcast, feels like you have strong vision on marketing and sales, how do you scale this year 2024 They will be surprised with your homework, Talk to your executives with a strong background. Preparedness > Features #salescoaching #marketing #marketingandsales #marketingandcommunications #generativeai #saas #Voiceowl #salespipeline #salespitch

Experimentation is not limited to specific pages or sections of your website. 🤔 Join us for an exciting conversation on the VWO Podcast with axel sukianto Marketing Director, Demand Generation, UpGuard. 👨💻 In this episode, Axel talks about the importance of building a safe experimentation culture and also shares some actionable insights to drive key website metrics. 🚀 Check out the full episode on Spotify now! 🎙️ Link: https://lnkd.in/gknZD3cc #VWOPodcast #Experimentation #B2BMarketing #SpotifyPodcast

🔊 Get ready for some marketing wisdom! With this throwback episode of the Always Be Testing podcast, join me and Chase Mohseni, the CMO of Heatmap.com 🔥, as we share insights on: 🔨 building connections,  🧘♂️ trusting instincts and 📣 mastering surround sound marketing. Discover how to create a delightful customer experience, understand the importance of personal relationships, and unlock the secrets of long-term business success. #AlwaysBeTesting #B2BSaaS #DTC #ECommerce #PerformanceMarketing Watch here 👉 https://lnkd.in/ejBfHmat

During half time, in the fourth episode of "Chasing the Sun 2," (the Boks are trailing France) and after Pieter- Steph's pep talk "Kom ons maak 'n plan?", the camera shows Rassie asking each of his coaches, Mzwandile Stick, Daan Human, etc., to share with him - one thing they think will make the biggest impact on the game.   In business, especially with startups that have a limited runway, the team on the field must prioritise : who & what to plays to run ( stressful? Sure, but definitely not as intense as a WC semi final;)   Even if your product is great, but your understanding of your ICP is wrong, your lead conversion will suffer, and sales will spend way too much time trying to explain or do discovery in demos (where upfront education & qualification could play that role instead).   Such questions, to Marketing, for example, could be : What will change the quality/volume of leads OR conversion, similar - for Sales, Product, Customer Success... and focus on building that.   If you do uncover the most important thing, drop what you're currently doing - and do that.   In this Exit5 podcast with Talia Wolf, discuss with Dave Gerhardt why emotions matter in B2B and the different stages of awareness, and how you need to consider each in Sales, and when building your website (especially the landing page > to help them navigate) to do that; Educate, Influence, Persuade.   Call to Actions are empty placeholders if there's no recognition of self, nor intent.   As with Rassie and Jacques Nienaber, their focus on what mattered most ( besides the scrum - jokes;) was well researched & specific, with a mix of data and gut feel, and pinch of luck... Which eventually got them the win.   P.s Can't wait for the final Episode, and relive the emotions we felt. #b2b #sales #marketing #founders https://lnkd.in/eDcN2wXP