TACK’s Post

B2B marketing is undergoing a major shift. It's not just about quick wins anymore. In a recent article by MarketingWeek, Mark Wheeler, CMO of Storyblok, shares insights into how long-term strategy is replacing the old playbook. Marketing Week’s exclusive research shows B2B marketers are stepping into more strategic roles, but for many, the challenge is still getting the recognition and investment they need. Wheeler points out that the key to success lies in internal marketing and cross-team collaboration—essential for anyone still fighting to be heard. Is your marketing strategy keeping up? #B2BMarketing #MarketingTrends #MarketingWeek

Busting the Myths Around B2B Marketing!   Many misconceptions around B2B marketing strategies prevail, confusing marketers and hindering growth. However, the truth is that B2B marketing is neither overly technical nor devoid of creativity.    There is ample scope for building emotional connections through storytelling. Marketing and advertising also differ fundamentally in their strategic approaches.    To leverage B2B marketing to its full potential, it's time to clear the air around these myths.     Want to unlock the true power of B2B marketing? Follow us for more insights that will help you develop result-driven marketing strategies by overcoming common pitfalls.   Click here to read the in depth article where we bust 6 misconceptions in B2B marketing world. https://bit.ly/4aTLUZw   #b2bmarketing #misconceptions #marketingstrategies

In many B2B organizations, the C-suite inherently distrusts the marketing department. Truth be told, there is this ideological disconnect between marketing, the C-suite, and the rest of the organization. One side is thought and process-driven and then there’s marketing which requires unconventional thinking, experimentation, and a deep understanding of human behavior. How can B2B marketers bridge the trust gap and build credibility inside and outside their organizations? How can they effectively get “buy-in” from the C-suite? We recently had B2B marketing expert Gee Ranasinha (Founder & CEO, KEXINO) on the show, who talked about how marketers can build trust with senior management and other business units. In the video clip below, Gee discusses who "marketing's best friend in the organization" should be. Click below to find out more. #b2bmarketersonamission #b2bmarketing

Does your B2B marketing feel like its tangled as a plate of spaghetti? Don't worry you've got company ;) It's like trying to solve a Rubik's Cube blindfolded, right? Super frustrating for us tech SMBs. So, here's the scoop in simple terms: - Know who you're talking to and what makes them cringe. - Keep your message clear and snappy. No rocket science needed. - Use data to tweak and twerk your strategy. It's like magic, but real. Don't let marketing stress you out. Keep it simple, smarty! #B2BMarketing #KISSStrategy

Pop quiz. What drives successful B2B marketing? A. Cutting-edge technology. B. Innovative products. C. Deep customer insights. D. Broad market reach. It’s a trick question. Success in B2B marketing isn’t about one factor. Most marketers focus on single elements, but this approach is like focusing on one ingredient in a recipe. You need the right mix to achieve the best results. Understanding your customers deeply is crucial. What keeps them up at night? What are their goals and pain points? For instance, in account-based marketing (ABM): “How do you ensure your ABM strategy aligns with your sales team’s targets?” Ask the right questions, listen actively, and adapt your strategy based on insights. Some strategies will resonate, and some won’t. That’s the nature of marketing. Embrace the journey and remember, it’s about creating meaningful connections, not just pushing products. #B2BMarketing #CustomerInsights #AccountBasedMarketing #MarketingStrategy

Planning ahead is the key to successful B2B marketing. A well-structured marketing calendar helps you stay on top of industry trends, schedule campaigns efficiently, and make data-driven decisions. Whether it's product launches, webinars, or trade shows, a strategic marketing calendar ensures that you're always one step ahead. Need help creating one? Our expert team will guide you through the entire process, from planning to execution, ensuring your B2B marketing hits the right mark. #B2BMarketing #MarketingStrategy #BusinessPlanning #ContentCalendar #MarketingTips #DigitalMarketing #BusinessGrowth

What’s all the buzz about? Could it be our B2B marketing mailer, ⚡️The Buzz? Get energised with Wildtribe’s monthly dose of B2B marketing know-how: a round-up of the B2B marketing savvy you need to grow your business. 🤓 Pocket insights into strategy, systems and marketing to grow your business ⚡️ Be first in on the trends, tools, and thought leadership of 2024 🔌 Plug-in guidance to shape how you and your business think about marketing, sales and the customer experience 📈 Pick up practical actions you can take to keep pace with the competition in B2B markets On point and to the point: we get your attention, deliver a dose of B2B marketing sanity - and buzz off. ✉️ Sign Up: https://lnkd.in/g2NCFS4p #ContentMarketingAgency #DigitalMarketingAgency #CustomerJourneyMapping #B2BMarketing #B2B

Attention B2B Marketers! 🚀 Research from LinkedIn’s B2B Institute and partners shows that prioritizing brand-building and emotionally-driven marketing yields superior long-term results. Are you solely focused on driving short-term responses and leads? It's time to shift gears. Investing in broader-reaching media and emotionally-driven campaigns doesn't mean sacrificing short-term success; it enhances long-term efficiency and effectiveness. Remember, short-term sales activation often falls short in building lasting brands. Let's evolve our B2B marketing strategies for best-in-class results. Low Creative Commitment leads to suboptimal campaign effectiveness. It's time to invest wisely for sustained growth. #B2BMarketing #BrandBuilding #LongTermSuccess 📈

Does your B2B marketing feel like its tangled as a plate of spaghetti? Don't worry you've got company ;) It's like trying to solve a Rubik's Cube blindfolded, right? Super frustrating for us tech SMBs. So, here's the scoop in simple terms: - Know who you're talking to and what makes them cringe. - Keep your message clear and snappy. No rocket science needed. - Use data to tweak and twerk your strategy. It's like magic, but real. Don't let marketing stress you out. Keep it simple, smarty! #B2BMarketing #KISSStrategy

As we stand on the brink of 2024, B2B organizations are gearing up for a dynamic marketing landscape. In a world where client behavior evolves rapidly, the need for proactive strategies that blend adaptability with a strong foundation is more apparent than ever. This blog outlines five key steps to optimize your 2024 B2B marketing budget, ensuring that your organization not only meets client demands but also achieves a favorable return on investment (ROI). #strategies #sales #marketing #data #bidmanagement #tips #marketers #linkedin #remarketing #leadgeneration #b2b #budget2024