Talent Point’s Post

🚀 3 Reasons Why I Love Being a Product Marketing Manager - The Unseen Heroes of B2B SaaS 🚀 1. Bridging the Gap Between Product and Customer 🌉 As a Senior Product Marketing Manager at SmartVault, I have the thrilling challenge of bridging the gap between our product and our customers. It's about understanding deep customer needs and ensuring our product speaks their language. This role is crucial in turning technical features into compelling stories that resonate with our target audience. 2. Driving Product Strategy with Market Insights 🎯 Market intelligence is key in this role. By gathering and analyzing market data, I get to influence the direction of our product development. This ensures that we stay ahead of the curve and deliver solutions that not only meet but anticipate customer needs. 3. Championing Success Across Teams 👥 I love the collaborative aspect of this job. Working across various teams I get to ensure that everyone is aligned with the product's vision. This synergy is what drives a product's success in the market. I'd love to hear from other Product Marketing Managers out there! What do you love most about your role? And for those in other roles, how do Product Marketing Managers help drive your company's success? Let’s share insights and learn from each other! #ProductMarketing #B2BSaaS #MarketingStrategy #Collaboration #Innovation #TechCommunity

🎉 Some news...I'm excited to step into the VP of Marketing role at Awardco! 2024 has brought numerous company and industry-firsts, thanks to our dedicated Awardco teams and incredible customers. My first five months here have been amazing and I'm grateful for the momentum we’ve built. That said, we’re hiring for some exciting roles: - Sr. Product Marketing Managers - Email Marketing  - Web Developer (Webflow) Recently, I shared six guiding principles for our marketing team culture. Perhaps this gives you an idea on potential fit with us… 📈 Revenue-focused: We prioritize creating/capturing demand and facilitating sales 👤 Customer-centric: Exceptional marketing requires understanding our customers 💡 Earn the Insight: Invest time to develop intuition and judgment ✍ Command of the Message: Be the chief storyteller for our products 🏎 Set the Pace: We prioritize speed and quality (not one or the other) 🤝 Empower Each Other: Sales and Marketing success is a team sport If any of these roles sound like a fit, let’s set up a call! Other exciting developments include the Recognize Customer Summit held in Deer Valley this October. We continue to hit the road with more city tours, meetups, trade shows and the opening of international markets. You'll also notice more product releases like our recent A-pay and External Recognition launches... we can't stop building! Lastly, I want to share a bit on the “why now” of Awardco. We aren’t here to just compete in the Rewards and Recognition space. We aim to redefine the category (and others) on behalf of customers who aren’t satisfied with legacy solutions that 1) neglect employee interest 2) double down on business models that prevent product innovation and 3) provide incomplete value and ROI. We are taking our product to new heights as we power better engagement, productivity, talent retention and building of performant teams. So, what does that look like? That’s a story for a different day 😏

I sat in on a few sessions at the Product Marketing Alliance here in Seattle this week. I enjoyed the discussions about AI (lots of them), positioning, storytelling, GTM. While I took away some useful topical insights, I also came away with a personal insight. I realized that throughout my career, I’ve done much of the work called “product marketing” without consistently calling it that. - Spearheading customer interviews to discover pain points  - Uncovering the customer’s “truth”   - Blending data + intuition to make decisions  - Coming up with a hypothesis and proposing solutions to test/address problems in the customer journey  - Working with the product team before the product is fully built, informing the downstream roadmap  - GTM planning - Conducting competitive analysis  - Championing the user/buyer - Facilitating naming  And I love this stuff (except for the naming if I’m being honest). Why is Product Marketing a more common job description in B2B tech or just big tech vs B2C, e-commerce, CPG and DTC? Thanks to Dani Kellogg 🧪, Caitlin Snaring, Stuart Pitts, Jamie Gier, Sanjay Kidambi and many others for stirring up insightful conversions. 

Are you keeping an eye on the evolving market dynamics like I am? If so, you've probably noticed the growth of Product Marketing, especially here in the MENA region. It's exciting to see how many organizations are actively seeking to fill this crucial role. Yet, there's still some confusion swirling around what Product Marketers truly do, particularly as this field is still in its infancy in this region. Let's clear the air: they're the vital interlock between product, sales, and marketing, driving success through strategic alignment and unwavering customer-centricity. Check out the article below by Product Marketing Alliance for a quick understanding of our role, but, in case you only want a summary, here's my quick rundown: 1) Building relationships: Internal stakeholder engagement is just as vital as customer connections. Cultivating these bonds lays the foundation for success. 2) Customer centricity: Never lose sight of the end-user. Whether in tactical execution or strategic planning, ongoing customer dialogue yields invaluable insights. 3) Understanding the role: Product marketing is a multifaceted function often misunderstood. Let's have open conversations to clear misconceptions and highlight the breadth of our impact. #ProductMarketing #MENA #ThoughtLeadership https://lnkd.in/dVP2xyPq

#hiring Senior Product Marketing Manager, Boston, United States, fulltime #jobs #jobseekers #careers #Bostonjobs #Massachusettsjobs #SalesMarketing Apply: https://lnkd.in/gyVsvcGU About Drift Drift's Conversation Cloud uses Conversational Marketing, Conversational Sales, and Conversational Service to help companies grow revenue and increase customer lifetime value, faster. More than 5,000 customers use Drift to deliver a unified customer experience where people are free to have a conversation with a business at any time, on their terms. Product Marketing at Drift We're growing our Product Marketing team to align with the expansion of our product portfolio, audience segments, and business growth. The Drift Product Marketing team is responsible for being the voice of the customer internally enabling us to inform product roadmap and bring new products to market through differentiated messaging, collateral, sales enablement, customer engagement, and cross-functional marketing activation. As a Product Marketing Manager at Drift you will support segment product marketing. You will get to know each audience segment, live the customer journey, help define future innovation, and build stories to engage customers for long-term success, all while differentiating us from the competition. This role operates at the intersection of product, marketing, sales, and customer success. Our ideal teammate is a compelling storyteller, excellent writer, and creative thinker, able to transform complex needs and solutions into simple differentiated messages, while also having a passion for collaboration, project management, and go-to-market initiatives. What you'll be doing on the team: Drive awareness and adoption of Drift through expanding our customer base and clearly communicating our value to all audience segments and use cases. Develop a deep understanding of the voice of our customers/prospects and take action on quantitative and qualitative insights that drive results across marketing, sales, product, and customer success. Product: Influence roadmap and lead launches for your product pillar. Marketing: Shape GTM Strategy with creative ideas that position Drift as a leader and achieve our pipeline goals. Sales: Collaborate to inspire and win flagship brands by communicating how Drift can solve prospects' problems

#hiring Senior Product Marketing Manager, Minneapolis, United States, fulltime #jobs #jobseekers #careers #Minneapolisjobs #Minnesotajobs #SalesMarketing Apply: https://lnkd.in/gGnRSDF3 Description As our growth trajectory continues, SPS Commerce is seeking a Senior Product Marketing Manager to develop the positioning, value propositions, and messaging strategy for our B2B products and customer experiences. This role ideal for an individual who understands how to lead with the customer and seeks to first understand and then help define their business problems and needs as the foundation to all messaging. Based in our office in downtown Minneapolis, our hybrid work model provides the best of both worlds. We through in person collaboration, balanced with remote work to provide balance and flexibility. Although the in-office expectation is limited, we do get together once per month for a team collaboration session and on occasion for other meetings where being in person will add value. Does this sound like you? You can foster and rely on close partnerships across product management, customer success, sales, billing, and technology to help inform the roadmap and strategies with measurable impact and alignment to SPS business goals. You have a customer-first mindset and the passion to be the customer's voice within the walls of SPS Commerce. Ability to develop messaging based on understanding of the buyer persona to drive demand from our various channels. Strong interpersonal skills and a learner mindset are some of your strongest attributes. Why SPS? We solve retail supply chain problems by cutting through inefficiency with innovation and automation. At SPS we empower retailers, suppliers, distributors, grocers, and logistics partners to work better together with our people, our process and our tech products. We have the world's largest retail network, and we don't just lead the industry, we are the industry. At SPS, we believe every employee makes a difference. We ensure employees have the tools, resources, and training to explore new ideas and execute them. Our success comes from playing as a team and always playing to win. Careers don't just grow here, they're made here. Day to Day The Sr. Product Marketing Manager collaborates across the organization to gather customer insights to guide messaging and collect feedback on existing messaging to refine and optimize the story we tell prospects and customers. The person in this role needs to be a strong collaborator, be curious and forward thinking to continue to evolve our messaging, have experience building compelling stories from a customer perspective, and be able to present messaging rationale in a thoughtful and convincing manner. The job may require travel from time- to-time, but not on a regular basis. The travel may be for training or other work-related duties as you see fit. Be the expert on our buyers, who a

🚀 Exciting News! 🚀 I am embarking on the journey to secure my first Product Marketing Manager role! 🌐✨ Transitioning into #productmarketing is a unique challenge and I wanted to share some incredible insights I stumbled upon in this insightful article from the Product Marketing Alliance sharing personal stories of professionals transitioning from various backgrounds like sales, customer success, and agencies into the dynamic world of Product Marketing. 🌟 Key Insights: 🌐 Sales ➡️ PMM: Gain customer empathy for effective messaging. Transitioning from sales to PMM allows you to leverage active listening skills, crafting messages that resonate by deeply understanding customer needs and pain points. 🤝 Customer Success ➡️ PMM: Elevate the customer voice in materials. Moving from Customer Success to PMM enables you to bring frontline insights into materials, ensuring messaging not only informs but also genuinely connects with the audience's real-world experiences. 🏢 Agencies ➡️ PMM: Learn adaptability, strategic thinking, and marketing fundamentals. Coming from agencies equips you with adaptability and strategic thinking, providing a solid foundation in marketing fundamentals, essential for thriving in the dynamic role of a PMM. If you're also navigating this exciting career shift, I highly recommend checking out the article for valuable tips and success stories. #product #strategy #pmm #recruiting

Reposting this in hopes to get more visibility. I hear the job market is tough out there - but I’m finding, so is recruiting! I'm hopeful that someone will see this post and pass it around and there will be more people interested in this Product Marketing role. It appears that the Product Marketing role is a fairly new role within the marketing department. Oddly, there have been very few resumes submitted. Of course, there has to be a reason for that. Maybe people are not seeing the posting, which I'm hoping by reposting and encouraging to share will help get this in front of more people looking for a product marketing role. The reason I’m making this assumption of product marketing being a fairly new role within marketing is due to the resumes that are coming in. They either… >have nothing to do with marketing - ok, I get that people switch careers, but, add a cover letter to let the recruiter know and maybe a bit about why you want to step into a marketing career. >have a background in product development but no marketing - I can see the correlation, but this is not a product development role, nor is it a product management role. This is a product marketing role with a lot of writing, storytelling, positioning, messaging, market research, developing marketing campaigns.... >have zero product marketing experience - again, I think a digital campaign manager could make a good fit, but, it seems that those resumes are getting lost in the shuffle because there is nothing on the resume that matches the job description. A cover letter could also help with this switch from running paid ads to product marketing. With all of that said, I’m hoping another share of this role will create more interest and spread the word. I don’t think a cover letter is necessary in all situations, but if the resume doesn’t at least resemble the job description, I think it’s a good supporting document. I also understand there could be other variables as to why so few resumes have been submitted such as salary range (hoping this is in the range for the role!), location (would prefer the person to be in or near Denver, CO), or even industry (That is what it is! And it's pretty cool!). Let me know if I’m missing the boat on this. Looking forward to growing this amazing team!

Not only is LeadVenture a fabulous place to take the next step in your career, getting to work with the likes of the amazing Jayme Jenkins (She/Her) and Shelby Spainhower is like icing on the cake! If your passion is building engaging digital marketing and you want to do it at a place where your great ideas can flourish and drive impact - check us out! #digitalamarketing #marketingcareers #leadventure

I could not agree with this analysis more. PMMs are basically mini CMOs. You must own the world of your particular product if at a larger company with multiple products, or if at a smaller company you are the Swiss army knife - but your top priority is to 1. know the customer better than anyone else and feed that information into all directions the job takes you. and 2. know the product to a depth where you can match the two together and translate for anyone - dev, customers, c-levels, product, strategy, what is needed and what the value is in their 'speak'. Best job ever but not an easy one.