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This article does an amazing job at highlighting the importance of experiential marketing for engaging college students. By offering authentic interactions and leveraging technology, brands can create memorable experiences that resonate with this digitally savvy generation. From creating authentic experiences to hone in on Gen Z's appreciation of genuine connection, to incorporating interactive elements that appeal to their digital-native nature, experiential marketing is the way to go to get the attention of Gen Z. By implementing these strategies, brands can effectively reach and engage college students, building lifelong brand loyalty. #ExperientialMarketing #BrandActivation #BrandAwareness

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