What do KnoCommerce, Rebuy Engine, Triple Whale, Klaviyo, Gorgias, Nosto, and ROSWELL have in common? (Besides them being among the best at what they do) They're all featured in this year's BFCM Consumer Trends Report! 🤝 We spoke with Bar Bruhis, Adnan Shah, Mia Healy, Diana Buccella, Nicole (Booth) Daly, Eve Rouse, and Nihar Kulkarni to get the important BFCM insights you need to know like: ⏱️ 61.3% of shoppers take longer than a week to make their first purchase with a brand. Start educating customers sooner rather than later to give them ample time to consider a purchase. 🎁 Two-thirds of consumers reported using BFCM to purchase gifts for others. Since they aren't experiencing your products for themselves, how are you going to retain them? Encourage early email, push, and SMS sign-ups and stay connected with customers post-BFCM with thank-you emails, product reviews, and push notifications. 📈 BFCM shoppers took considerably longer to make purchasing decisions last year, viewing 22% more pages per visit and spending 10% longer on each page. Implement features like wishlists to ensure you're catering to shoppers who are being more thoughtful with their purchasing decisions. With the help of our amazing partners, this report is packed with actionable BFCM data, real-world examples, and strategies you can implement NOW to optimize your BFCM sales & marketing strategies to drive efficient revenue come November. Get the full report in the comments. 👇
So many actionable insights from industry leaders 👏🏽 If you’re on Shopify, don’t delay to perfect your BFCM strategy
Amazing report, so happy we could contribute to it 🤩