Amazon Prime Day just ended and U.S. shoppers spent a record $14.2 billion online during the two-day Prime event, up 11% YOY. (CNBC) Spoiler alert: Consumers aren’t waiting until BFCM to do their holiday shopping. Here’s what we know: - Shoppers are more budget-conscious than ever. According to our survey, 67% of consumers will bargain hunt throughout the year to find better prices and save money. 58% will shop early just to avoid the holiday rush. - Key shopping events like Amazon Prime Day have become established sales dates in the minds of consumers. Our survey reports the same percentage (37%) of people shop Prime Day and Cyber Monday every year. - The consideration period for these thrifty consumers is becoming longer. KnoCommerce revealed 61.3% of shoppers reported to take more than a week to make their first purchase from a brand. So, what does that mean for your BFCM strategy? And how can you capture some of that wallet share before holiday shopping budgets run dry? We've got you. 🤝 Swipe to see our recommendations. ⬇️
Alexis Avila
2mo
most people I know will literally add things to their Amazon cart and let them sit there until Prime Day for this exact reason.
Guilty! I try to start my BFCM shopping early - or at least start creating a list of all the things I'm going to buy so I can be ready ~
Get the full breakdown of how to optimize your BFCM strategy to capture those early shoppers: https://bit.ly/3LclMh8