Tarek Nour Communications’ Post

India’s advertising revenue to grow at 11.8% in 2024: Magna Global Advertising. India projected to move into top 10 markets in 2025. However, print, radio and cinema still lag at 2019 levels. https://lnkd.in/d3YPQs9N Magna International

Maximum impact, minimal output. As a one-to-many channel, OOH emits less carbon per impression than all other media measured. #IPAO // #RealWorldImpact

OOH is ⭐the⭐ digital primer.     Pairing OOH with Mobile delivers an increase of 11% in memory encoding and 13% more emotional impact.      🖋 Source: Analysis 2004-2016 case studies. 55 cases in analysis/ WARC and JCD    #IPAO #OOHTheDigitalPrimer 

Samsung OOH takes the cake! The product of a great Comms Plan. The medium is the message. Showcasing the Galaxy Z Flip4's folding design by using bus stop benches is genius. Great work by Cheil Benelux. 👉 Learn the 5 strategy frameworks to improve your work at a free workshop: https://lnkd.in/gZgjv_gQ #advertising #brand #strategy #brandstrategy

🔊 OOH is the digital primer. 💡 Pairing OOH with Mobile delivers an increase of 11% in memory encoding and 13% more emotional impact. ℹ Source: Analysis 2004-2016 case studies. 55 cases in analysis/ WARC and JCD. #IPAO #OOHTheDigitalPrimer #Insight

There’s no denying the impact #OOH has on all other media channels, boosting their effects and driving actions! According to this analysis OOH boosts effects of search by 54% and social by 20%. In addition, pairing OOH with mobile can deliver an increase of 11% in memory encoding and 13% more emotional impact. This truly makes #OOHTheDigitalPrimer. Source: Analysis 2004-2016 case studies. 55 cases in analysis/ WARC and JCD

Running OTT campaigns? Ask your Brand Safety vendor for placements report where the campaign ran. They obviously gave you a Brand Safety score, so logically they evaluated all the placements where the campaign ran to measure them for Brand Safety. Most "Traditional" IVT vendors do NOT collect this information in their tags many of the main OTTs in India ! But STILL report brand safety! 🤔 Start to be amazed at the answers you will get!! Or use mFilterIt to get this data.

OOH is the digital primer. Pairing OOH with Mobile delivers an increase of 11% in memory encoding and 13% more emotional impact. Source: Analysis 2004-2016 case studies. 55 cases in analysis/ WARC and JCDecaux #insight #IPAO #OOHTheDigitalPrimer

FYI: JCDecaux is evaluating the opportunity to sell its stake in Swiss OOH media operator APG|SGA (WebWire): Outdoor advertising company JCDecaux SE (Euronext Paris: DEC) confirms that it has entered into an agreement with Pargesa Asset Management S.A., to evaluate an intended coordinated disposal of their stakes in APG|SGA of 30% and 25.3% respectively, following the announcement of APG|SGA that its Board of Directors has decided to initiate a process which aims […] #DOOH #digitalbillboards #digitalsignage

Now this is what we call disruptive advertising Samsung Electronics but in naija, we tag this "No gree for anybody" 😅😅😅... Need a disruptive advertising strategy?? Chat us up on +234 7032366174 #advertising #samsung #moddtechmedia