Tathagat Varma’s Post

"Technostalgia" past and future for "The Pixel Generation" : The BlackBerry was once the king of the #smartphone universe, a symbol of style and status, and a household name. However, its fall was as spectacular as its rise, dropping from controlling half the world’s smartphone market in the mid-2000s, to less than 1 percent by 2015. The BlackBerry's nemesis was the Apple #iPhone and "The Pixel Generation" are no doubt fully aware that #AI is now leading humanity into a future of #digital #cultural [r]evolution! : https://lnkd.in/eitNKw2c : Contemporary Art Management : artsales.online

What's the best way to showcase your products... than using them for a film? Apple's Holiday Film, Fuzzy Feelings, was edited on Macbook Air and the stop-motion was shot on iPhone 15 Pro Max! 💻 https://lnkd.in/g-7dRe2J #apple #iphonephotography #shotoniphone #advertisingagency #advertisingcampaigns Because of Marketing #marketingcampaign

If you want a perfect example of how to execute a perfect a Category Strike, watch 2023's `Blackberry`. For those of us who lived through that period, its an excruciating object lesson of how quickly things can go wrong if a competitor entirely reframes the customer expectation whilst building an ecosystem and, almost in a moment, both your buyers and your partnerships move on. After series of attempts by other manufacturers to deliver a popular hand-held device, Canada's RIM, whose Blackberry product had redefined what customers should expect by delivering secure mobile email and messaging (as opposed to voice and, later, text on the mobile devices of the time) was one of the world's most valuable companies. But, in an instant, RIM was rendered irrelevant by the launch Apple's iPhone which delivered `different` and entirely new ecosystems with a device that a that featured a flat screen, a music library and an app store. But the killer `different` that many miss was that the networks could move from selling minutes to selling data. That represented a step change in the opportunity for revenue and margin for the struggling mobile networks who were the gatekeepers for the devices. If you weren't in the mobile industry in the 'Noughties it'll also show you what it felt like to be there as extrovert business ambition collided with introverted technical genius. Clever soundtrack too including, naturally, the Kinks 'Waterloo Sunset`. For more discussion on Category creation, and how to become a Category leader, listen to Categorical’s The Difference Engine podcast. Find it wherever you get your podcasts. https://lnkd.in/eFSJWfmU #blackberry #rim #apple #iphone #stevejobs #waterloo #cupertino #categorydesign #category #email #messaging #innovation #mobile #mobilenetworks #data #film #appstore #musicstreaming #music #canada #unitedstates #techinvestment #technology #mobility #apps

New Post: Save 30% on a 64GB 4-in-1 smart flash drive - https://lnkd.in/grEf4Bew - TL;DR: Grab a 4-in-1 smart flash drive with 64GB for just $20.99 (reg. $29.99), or a 128GB one for just $30.99 (reg. $39.99) and enjoy high-speed data transfers for iPhones, iPads, and Android devices. That's up to 30% in savings.Digital content is where everything is at. And that means having a reliable and versatile storage solution is essential. Ahead of the coming new year, this smart flash drive could be the ultimate companion for your data storage needs — and it's only $20.99 (reg. $29) for 64GB or $30.99 for 128GB.The four-pronged design includes USB 3.0, Lightning, micro-USB, and type-C ports so you can save, transfer, and open your important files on different types of devices, including iPhones, iPads, and Android devices. Transfer files seamlessly and quickly at speeds of 25MB/s without the hassle of cables or adapters. From photos and videos to documents and presentations, the 4-in-1 smart flash drive efficiently streamlines data transfer. With your choice of either 64GB or 128GB storage capacities and a small portable design that weighs just half an ounce, it can come in handy when taking work with you on the go. Save your most recent presentation on it and slip it in your bag to take with you to the meeting. Or if you're running out of space on your phone and you'd like to make some space by removing some photos or videos, store them on this flash drive to free up space.If you aim to be more productive in the new year, this flash drive offers convenient external memory expansion for your iPad, iPhone, or Android device at a reasonable price.Don't miss out on this budget-friendly opportunity to simplify your digital life. Elevate your connectivity, enjoy the convenience of versatile storage, and make the 4-in-1 Smart Flash Drive your go-to solution for all your data storage needs.Pick up one of these innovative flash drives, on sale for a limited time:64GB 4-in-1 smart flash drive for just $20.99 (reg. $29)128GB 4-in-1 smart flash drive for just $30.99 (reg. $39)StackSocial prices subject to change. Opens in a new window Credit: Shenzhen Centralspot Innovation 4-in-1 Smart Flash Drive (64GB) $20.99 at the Mashable Shop Get Deal Opens in a new window Credit: Shenzhen Centralspot Innovation

Dive into the creative mind of rising director, Michael Sarnoski. Explore his journey and methodology in this insightful interview. Essential for film buffs & aspiring filmmakers! #Filmmaking #DirectorInsights #MichaelSarnoski 🎬📽️💡

New Post: iPhone 16 rumors: Every single thing we know about it so far - https://lnkd.in/gpNXP7VN - The iPhone 16 and iPhone 16 Pro rumors are flooding in – and it's only been a few weeks since Apple unveiled the iPhone 15. The next-gen phones are expected to hit store shelves in September 2024, but we're already hearing whispers about a phone that we won't see until next year. Although it’s early days, we’re already hearing whispers about a RAM boost for the iPhone 16 and iPhone 16 Plus models. The iPhone 16 Pro and iPhone 16 Pro Max, on the other hand, are reportedly getting some striking upgrades to the cameras that may dazzle the masses. Here’s a compilation of everything we know so far about next year's iPhone 16 line. SEE ALSO: iPhone 15 and iPhone 15 Plus review iPhone 16 release dateThe iPhone 16 release date is expected to be September of next year. After Apple has its whole shebang of an event showcasing the next-generation handsets, the iPhones typically ship about a week or two later. iPhone 15 Credit: Apple In the past, Apple has deviated from this cadence due to reported production hindrances (e.g., supply chain issues). For example, the iPhone 12 and the iPhone 14 Plus shipped in October, but typically, get unveiled some time during the first half of September every year.iPhone 16 designLet’s dive into arguably the most important aspect of the iPhone’s design: the screen. There haven’t been any significant changes to the display sizes since the iPhone 12, but according to reliable leaker Unknownz21, the upper-tier iPhone 16 models are going to be a little bit more unwieldy in your hands.DisplayThe iPhone 16 Pro will reportedly have a 6.3-inch display while the iPhone 16 Pro Max will pack a 6.9-inch panel. You may be wondering, “What about the iPhone 16 and iPhone 16 Plus? Will they get a screen size bump, too?” The answer is likely no. The lower-tier models will reportedly have the same display sizes as their predecessors. Tweet may have been deleted iPhone 15 screen sizesiPhone 15 - 6.1 inchesiPhone 15 Plus - 6.7 inchesiPhone 15 Pro - 6.1 inchesiPhone 15 Pro Max - 6.7 inchesiPhone 16 screen sizes (rumored)iPhone 16 - 6.1 inchesiPhone 16 Plus - 6.7 inchesiPhone 16 Pro - 6.3 inchesiPhone 16 Pro Max - 6.9 inchesRoss Young, a well-known display analyst and Apple leaker, was the first to claim that the iPhone 16 Pro models will have larger screens.  Tweet may have been deleted However, he offered slightly different numbers: 6.2 inches and 6.8 inches. What could be the reason behind the discrepancy? According to MacRumors, it’s "likely due to the difference between actual display area and viewable display area."Another rumor we're hearing is that the iPhone 16 and iPhone 16 Plus will continue to have 60Hz refres

New Post: Rumors of a sleeker iPhone circulate. Does Apple want everything to be thin? - https://lnkd.in/gmrCsxAq - Finally, an iPhone for the delicate, dainty-handed Apple user. Rumors from inside Apple's design brainstorming allege the company is looking into thinning out its iPhone profile, the Information reports. While precise details haven't been hammered out, the new model could see a new, smaller combination of its front-facing camera and Face ID sensors, or a lighter aluminum casing. In the farthest step away from the current design, Apple could possibly shift the back lenses to the center of the phone to accommodate a sleeker silhouette.According to insiders, the plans suggest an "iPhone X-level leap forward in design language for the company," writes Engadget. Whatever that means. SEE ALSO: iPhone 16: Release date, price, specs, features, and other rumors The slimmer iPhone profile could replace the company's current Pro model design, which is rumored to be getting an even larger standard screen size in the upcoming iPhone 16 line. Last week, Apple introduced its new 11-inch and 13-inch iPad pro models, which were advertised as the company's thinnest devices ever created, thinner even than the company's old iPod nano. So phones are getting bigger, but also thinner, and they may soon be the harbingers of a generative AI takeover. Lovely! - #news #business #world -------------------------------------------------- Download: Stupid Simple CMS - https://lnkd.in/g4y9XFgR -------------------------------------------------- or download at SourceForge - https://lnkd.in/gNqB7dnp

What went wrong with Sony?* The ‘Balls’ commercial convinced me to buy a Bravia TV. The ‘Paint’ ad wowed me in equal measure and made me a proud Sony fanboy… for a while anyway. So, 18 years later, why do I own a Samsung TV? Because they don’t make ads like they used to. They have no share of voice in the market. Yet, I can’t say I’m aware of any recent Samsung ads for their TVs, yet I trust them as a tech product company because I’m constantly seeing ads for their smartphones. Sony, make some decent ads again, for anything. For those two old to remember Balls or Paint, here’s a behind the scenes for Sony’s sequel to Balls… Sony ‘Paint’: The explosions of colour that covered a Glasgow estate https://lnkd.in/eWHKkMUC *to clarify, I mean their TVs and not the entire organisation. They’re still doing pretty well. In fact their profits surpassed that of Samsung for the first time. #TVcommercial #Adinspiration #Sony #Samsung #CreativeDirection #ArtDirection #TVads

My thoughts on the new iPad campaign by Apple: (1) Many people feel like the crushing diminished humans’ creative achievements by replacing them with an iPad, which is exactly what I addressed in my recent article — don’t put AI/tech first and humans last. Unfortunately, that’s the perception this ad created. (2) Obviously, the other purpose of the crushing is that it’s supposed to lead to a “major” selling point — iPad being the thinnest device Apple ever created. But nobody cares. It’s no longer an innovative selling point for a consumer. Again, your opinion as an advertiser doesn’t matter — the only thing that matters is what your consumer thinks, wants, and demands from the market. (3) For those who haven’t seen the reverse version (an unofficial version made by Reza Sixo Safai), I attached it below. Can you see how the reverse version creates a completely different impression? It switches the mood from negative to positive, which is a much more powerful selling point. We have to challenge ourselves to look at our campaigns differently because it can make a huge difference. The link to the reverse version: https://lnkd.in/gF6DBSt6 #Apple #tech #advertising #marketing #creative

Shot on iPhone, 'Tangerine' challenges cinematic norms and blurs the line between fiction and reality, check out my last article to learn more about it.