Taylor Standlee’s Post

At Taco Bell, I recently saw a poster for their new "Cantina Chicken Menu." The images of the slow-roasted chicken in tacos and quesadillas immediately caught my attention. They used bright colors and bold text to emphasize that this was a new offering, which speaks directly to the wants of customers who are always looking for something fresh and exciting. Also the fact that they are showcasing healthier options it broadens the target market for people that are wanting to choose those types of food. The menu is a great example of market offerings, where Taco Bell combines a product with an experience that meets needs for a quick meal but with better quality ingredients. People will pass the window of Taco Bell and be drawn in by the marketing that they chose to use. The idea of slow-roasting makes the food seem healthier or more premium, which enhances the customer-perceived value—customers feel like they’re getting something of higher quality at a fast-food price. By focusing on this new menu item, Taco Bell is tapping into demands, where people want affordable, flavorful options and have the buying power to get it. This poster is a classic use of the selling concept—putting a big promotion front and center to draw customers in, assuming they’ll be tempted enough to make a purchase. It’s a smart move to create excitement and build on their relationship with customers, appealing to their need for something new while highlighting value. #BYUH #marketing #tacobellmarketing #MarketingConcept #MarketingInTheRealWorld . . . Tserennyam Sukhbaatar Tutehau Hunkin

paving the roads in Lebanon for marketing purposes is exclusive for the politicians

Innovative or image buster?…. Can you imagine walking into a fast-food joint not knowing the price of your favorite meal? Sounds bizarre, right? Well, buckle up because it might just become the norm. When we think of branding, we often think of Marketing, but pricing can have a significant impact on your brand image. Customers may perceive your brand differently, associating it with fluctuating prices and potential price gouging. Recently Wendy’s announced ‘surge pricing’ coming to a restaurant near you in 2025. The chain plans to experiment with surge pricing, changing menu prices based on demand and time of day which caused significant controversy. Cool concept in theory and love their adoption of real time digital, but with meal occasions skewed to key times of the day, feels like this will only result in increased pricing and angry customers. What do you think? 🍔✨ #DynamicPricing #FastFoodInnovation #WendysExperiment

$10 for a cup of coffee on your way to work? $30 for a pizza during the big game? Between this proposed surge pricing and the increase in tipping culture, the value proposition for consumers is reaching an inflection point. That's why it's more important than ever to build a brand that creates an emotional attachment to your product or service. It will no longer be enough to just sell hamburgers. You better have a compelling reason for why someone picks you versus the other guy around the corner. Especially when you stop competing on price. https://lnkd.in/grj2j-dr

Recently, while waiting for my lunch at #Cava, I was fascinated by the restaurant's innovative operational setup. The food preparation process at Cava resembles an assembly line, similar to a manufacturing assembly line but with delicious #Cava bowls instead. They've optimized their processes by segmenting orders into dine-in and online pick-up categories, each with its own dedicated assembly line. Dine-in orders require additional time as staff must account for gathering customer requirements. In contrast, online pick-up orders have pre-set requirements, resulting in shorter cycle times compared to dine-in orders. This technique is known as "Product-based Routing," where products are routed based on specific attributes such as size, complexity, and processing time. At Cava, they segment products with similar processing times and separate quick and slow products onto different assembly lines, thereby improving overall throughput. Moreover, I believe this customized approach not only reduces wait times but also enhances overall customer satisfaction. Quick delivery of food is crucial in keeping customers happy and preventing them from becoming "hangry." #Cava #OperationsManagement #Foodtech #CustomerSatisfaction #IndutsrialEngineering #Efficiency #processimprovement #processoptimization #CustomerExperience #manufacturing #businessmodel #businessanalysis

Which sounds better to you - a mix-and-match snack menu, or a full value meal?? 🍔🍟 That's the biggest question asked by fast food restaurants as they compete in the "Value Wars" - the race to satisfy deal-hungry customers. Jim Swift, our CEO, suggested McDonald's and their competition use AI to predict customer needs - and respond proactively. “As the Value Wars continue, it’s clear that success will depend not just on offering deals but on understanding who those deals are really for. In the battle for customer loyalty, a one-size-fits-all strategy is not enough. Instead, the key to victory lies in personalization – crafting offers and experiences that speak directly to the diverse lives and values of … customers." Personalization is the key to satisfying customer demands. Make sure you're offering the right deals to the right customers - at the right time. Thanks USA TODAY for inviting us comment on this trend! Which fast food deals are your favorite? 🤔 Let us know in the comments down below 👇 👇 👇

Fascinating article: Chick-fil-A dominated its fast food peers with average restaurant sales of $9.3 million. By contrast, McDonald's and Taco Bell make $3.7 million and $1.9 million, respectively. The chicken chain's ultimate weapons are highly trained staff and an industry-best drive-thru.

In the fiercely competitive fast-food industry, where every brand is vying for a bite of your attention, Taco Bell stands out as a crowd-pleaser. 👑 How? By crafting marketing strategies that are as bold and unique as their menu. 🌮 At Taco Bell, it’s clear: the customer is always at the centre of their universe. Their innovative campaigns not only catch the eye but strike a humorous chord, making Taco Bell a beloved name in fast food. Swipe to take a closer look at Taco Bell stays top of the fast food (industry) chain. 💡 #TacoBell #FastFoodFavourites #MarketingStrategy #BrandLoyalty #CreativeCampaigns

Interesting and odd in its own way. For the record, I have never eaten at a Taco Bell, not that I have any issue with them. They obviously have the drive-thru down to a science. According to industry publication QSR Magazine’s 2023 Drive-Thru Report, Taco Bell’s already “digital-forward” drive-thrus are the speediest in the fast food game for the 3rd year in a row, with an average completion time (including taking the order, preparing the food, and closing the transaction) of just 4 minutes and 38 seconds. McDonald’s customers, by contrast, can expect to wait 6 mins and 53 secs for their meals, while Chick-fil-A scored lowest in the speed test, with an average wait time of 7 mins and 15 secs. Although Chick-fil-A clocked in slower than the other chains reported by QSR, it did return the best accuracy score of the bunch: just 8% of customers received orders with errors, suggesting that the workers who always get Sundays off prioritize getting those sandwiches spot on, rather than slinging them out ASAP. © Visual Capitalist, 2024. All Rights Reserved, used with permission. © Mark S. Mandula, CLO BCR Learning, 2024. All Rights Reserved.

MINIVIDEO! Last week we launched video in video - we call it Minivideo. Here's an explanation and example! ❇ Explanation Think of a video where you talk about something, a place, a product or a meeting. Then in that video you ask the viewers to look in the left corner. Click on that, that is a video explaining showing you what I am talking about. After watching the Minivideo or after closing the Minivideo, viewer automatically comes back to your main video. So how would you use it? ▪ ▪ ▪ ❇ Example In the example you see a customer contest held by a Pizza restaurant. The Pizza restaurant has then chosen to add a video that gives a feeling about the restaurant and their Pizzas. But also shows the atmosphere in the restaurant. The customer contest is a generic deal! #ecommerce #ecommercemarketing #webshop #customerengagement #easylive #videocontentmarketing #gamification #gamesell #gameshow #LinkedInProfilen #retail #detaljhandel #handel #butik #retail #retailmarketing #minivideo