TBWA\Chiat\Day’s Post

NFL Peacock - Numbers are out! The game, which was also available over-the-air on local stations in Miami and Kansas City, had nearly 28 million viewers, peaking at 24.6 million during the second quarter, and averaging 23 million. The figures also include out-of-home viewing and those streaming on mobile devices via the NFL+ app. A lot of more authoritative commentators are sharing strong opinions, on how NBC will recover the 110M spent on the game, I prefer to wait and see what happens. Will new subscribers stay or churn? I have thought of an alternative take on that: NBC could have spent the same amount of money with traditional ads, they could have bought 2 years of half-time SuperBowl sponsorship (Apple at 50M/year), or 15 30 secs ads for the SuperBowl (average at 7M each in 2023). Would this option have been better? National Football League (NFL) NBCUniversal Peacock #streaming #ott #football

As traditional TV viewership declines, the NFL dominates the airwaves. Sports remain the only thing that can coral millions of Americans together at the same time for live broadcasts. ESPN’s Monday Night Football season was its most-watched ever, Amazon’s exclusive Thursday Night Football broadcasts were up 24% year-over-year in 2023, and the NFL’s Thanksgiving games set an all-time viewership record last year. Expect a more competitive ad market for live broadcast sporting events between major broadcast networks and streaming. Once sport rights expire, streaming TV services will look to bargain to gain valuable live-viewing eye-balls that advertisers desire. #nfl #sports #marketing

This is fascinating. As far as I can tell, Netflix is not an 'official' partner of the National Football League (NFL), but rather working with NFL Films and Omaha Productions on this effort and 'Quarterback' previously. Which means Netflix is leveraging the power of the NFL seemingly without having to pay their significant rights fees. Netflix might be one of the few properties that offers enough value in their own platform that the NFL will approve this without the formal co-brand. Live broadcasts are a different animal but this is a remarkable strategy from a large media company to create a different, and less expensive access point into America's favorite game. #sponsorship #media #sportsmarketing #sportsbiz

Happy Thursday Night Football! 🏈 We’re back and kicking off with some NFL stats just for you: - 49% of this season’s NFL games will be streamable, with 7% exclusively on platforms like Amazon Prime Video. - Linear TV isn’t going anywhere though—42% of games will still air exclusively on traditional networks. - Thursday Night Football on Prime Video saw a 22% viewership boost last season, averaging 11.7 million viewers! Whether streaming or traditional TV, Diray Media can get you on all these platforms and make them work together seamlessly! Let’s make your media strategy unstoppable. #ThursdayNightFootball #NFLStats #PrimeVideo #LinearTV #TVAdvertising #StreamingSuccess #DirayMedia #MediaStrategy #TNF #NFL2024 #SportsMarketing #SeamlessStrategy #ViewershipBoost #DigitalAndTV #AdvertisingExpert

Peacock Streaming service For NFL playoffs are another paywall that brings barriers to the simplistic format of streamline entertainment. Playoff football should not be under this Pay-Per View umbrella that confuses and complicates others to when it comes to sports. This format will later expand potentially allowing a Super-Bowl that requires a pay wall as well, showing the trajectory in which sports are going from.

I never took the plunge to cut the cord. Those bulky cable boxes still occupy precious shelf and mantel space. Last fall, temptation struck when my cable provider engaged in a dispute with Disney over ESPN fees, resulting in the loss of U.S. Tennis Open telecasts for the early part of the tournament. Despite this, I hesitated, reflecting on the costs of the various services I use (Netflix, ESPN, Hulu, Prime, etc.) and the convenience of accessing the full suite of local channels exclusive to cable. Living in the quintessential mountainous region where cable TV originated to serve, the decision seemed complex. My procrastination might have paid off with the recent announcement of a new streaming service from ESPN, Fox, and Warner. Essentially, it appears to be a rebundling of the bundle. For each of these independent content providers forming partnerships, the key question mirrors that of any new product: What are your customers willing to pay? Are there more cost-effective alternatives available? Above all, have they considered the potential customer fatigue resulting from a multitude of choices and price plans, making the decision-making process overwhelming for many customers? #streaming #bundling #rebundling #cabletv #branding #marketing

𝗦𝗨𝗣𝗘𝗥𝗕𝗢𝗪𝗟 𝗔𝗗𝗩𝗘𝗥𝗧𝗜𝗦𝗠𝗘𝗡𝗧 TIP 📢 Do you know that commercials are produced especially for the Super Bowl - but broadcasting them is not cheap. Around $𝟳.𝟬𝟬𝟬.𝟬𝟬𝟬 𝗮𝗿𝗲 𝗰𝗵𝗮𝗿𝗴𝗲𝗱 𝗳𝗼𝗿 𝟯𝟬 𝘀𝗲𝗰𝗼𝗻𝗱𝘀 😱. Yes this amounts was paid by the brands. At least the price remained stable compared to the previous year 😂. Interesting 🧐. #paidmedia #livestreaming #superbowl #tvadvertising #chiefs #49ers

Ask me how you can get ON AIR visual mentions IN NEWSCASTS, your name running on TV COMMERCIALS on 3 stations, BANNER ADS on a trusted news source website, and FACEBOOK posts promoting the contest and your business. Let's GO Super Bowl! #advertising #superbowl #football #nfl #localnews

Do you think the National Basketball Association (NBA) will get their $50 Billion dollar new streaming deal? Will a dark horse like Amazon, Apple or Peacock swoop in and change how we watch NBA basketball? https://lnkd.in/gENKZcTg Side note: the TNT team with Ernie, Kenny, Chuck and Shaq needs to follow. #NBA #Streaming #SportsBiz #DigitalMedia #TechTrends #EntertainmentIndustry #SportsStreaming #ContentDistribution #MediaRights #TechGiants #DigitalDisruption #FutureOfEntertainment #ContentConsumption #OTTPlatforms #Broadcasting

The emergence of the sports streaming wars underscores the fierce competition within the media industry to attract and retain customers. As various players vie for market share and viewer engagement, we're witnessing a dynamic landscape where innovation, content offerings, and pricing strategies play pivotal roles. While streaming services initially promised greater flexibility and affordability, the proliferation of platforms, coupled with the rising costs of securing content rights, has led to some convergence in pricing models. However, it's essential to recognize that the appeal of streaming lies not just in cost but also in the flexibility, personalization, and diverse content options it offers. Consumers now have greater control over what they watch, when they watch it, and how much they're willing to pay for it. As the sports streaming landscape continues to evolve, it will be intriguing to see how companies navigate these challenges while balancing the need for profitability with meeting the demands and expectations of their audiences. Adapting to these shifting dynamics will be crucial for sustained success in this competitive arena. #sports #streaming #bundle #disney #espn #foxsports