TBWA\Chiat\Day’s Post

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It’s hard to be a good agency.  The pressures are real and many. It’s equally hard to be a good client. Ideas find no easy path from conception to execution. When client and agency don't align and collaborate, achieving great work is almost a miracle. This dysfunction comes at a great cost—to brands, businesses, ideas, careers, mental health, and happiness. Just as no marriage begins with hopes of divorce, no client-agency relationship begins with the hopes of divide and discord. But too frequently, this becomes the reality. To better understand these challenges and build partnerships that enable great work, TBWA\Chiat\Day and Forbes are joining forces and bringing together senior marketers for an intimate, real, and maybe even raw conversation. 🤝 Let's discuss the Costs of Dysfunction in client-agency relationships and work towards a better state together. 🌍 https://lnkd.in/ejAZZeTv

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