TBWA\Chiat\Day’s Post

"If your food doesn’t look delicious, the rest is academic." Olaf van Gerwen, Founder and Global Creative Director at Chuck Studios, dives deep into the lessons from acclaimed TV show ‘The Bear’. Olaf identifies six non-negotiables for any food and drink brand trying to create effective advertising - these include: ➡ Pushing boundaries ➡ Constantly evolving through creativity ➡ Vibrant collaboration Read the full article on The Drum to check-out the rest of Olaf’s insights: https://lnkd.in/ehWDXfTi #FoodMarketing #Advertising #FoodAdvertising #MarketingInsights #TheBear

This is a promotional video with a beautiful theme. In this video, an angel from heaven is hosting a burger party. Suddenly, a burger falls to Earth, and foodies discover this unique recipe where the taste of the burger is extraordinary. #motiongraphics #motiondesign #motion #motionlovers #motiongraphicsdesign #motionart #food #foodlover #restaurants #ads #advertising #advertisement #aftereffects #aftereffectsanimation #aftereffect #promo #promovideo #promotionalvideo #promotionalmarketing #burger #burgerlover #video #videoediting #videoeditor

This is a great anti-Valentine's day campaign from Pizza Hut. People who plan to breakup with their partner can send them a free Goodbye Pie, to soften the blow. The idea has generated loads of PR, and a lot of debate online over the ethics of dumping someone at Valentines (YouGov polls found that 45% of people think it’s ok). It’s a brilliant idea. Especially as this is essentially a performance campaign. Pizza Hut are giving away free products in return for people’s email addresses. But rather than simply running a bog-standard giveaway, they’ve developed it into a bigger idea. One that gets people talking. And I guarantee the campaign will be miles more effective as a result. We saw the same thing with Burger King’s Whopper Detour idea, which delivered a 37:1 ROI, and their highest in store visits in 4 years. Performance marketing is such a rich territory for creative thinking. Hopefully more brands will start to recognise this.

🍕 Australian company Crust Pizza uses a unique promotional strategy, using "Lost Wallet" on the street for advertising. 🍕 🍕 Crust Pizza utilized the idea of people discovering lost wallets on the streets to create a compelling marketing strategy. The video shows a woman discovering a promotional pamphlet resembling a man's wallet, piqued interest and effectively marketing the pizza brand. Crust Pizza Co. #market #advertisingandmarketing #outdooradvertising #kitkat #socialmedia #marketing #advertising #creative #design #denmark #outdoormarketinging #branding #brand #pizza #pizzalovers

How this creative pizza ad generated millions of views... This is an american pizzeria called glide pizza doing an amazing and creative ad campaign. Here the customer needs to scan the running qr code for a free pizza, but there’s also the store name written in the back of the costume. So even if they are not able to scan it, they still read the store name and now they know about the store. This is an absolute genius commercial/marketing campaign and is also practical. What you think about this ad? comment below. #branding #marketing #business #advertisement #commercial #pizza

Marketing Dive's Peter Adams: Chili’s arcade-inspired video game slams rising fast food prices. Chili’s Grill & Bar is dipping into the nostalgia well with an online video game inspired by the ’80s arcade title BurgerTime. The throwback concept digs at fast food restaurants that have jacked up prices. In Chili’s Big Smasher BurgerTime, which has its own website, players step into the shoes of Joe ChiliHead as the pepper-shaped character tries to assemble the components of Chili’s Big Smasher Burgers while fending off mascots from fictional overpriced competitors. Consumers with a My Chili’s Rewards account can race to achieve the highest score through July 14 for the chance to win free Chili’s burgers for life and an arcade cabinet of the game. Chili’s continues to ramp up marketing centered on value as consumers turn away from fast food due to price sensitivity. https://buff.ly/3L2BKKM via @marketingdive

You're drunk, You can get a discount & and get a special menu from Burger King. How? This is a Burger King feature that will measure how drunk you are and will give you discounts and special menus. Are you curious about how Burger King plays this marketing game? I'll find out 👇

But is it going to sell one more slice of pizza? That’s the question marketing teams should be asking but aren’t. I’ve been working on a branding package over several months for my own pet project — a historic building restoration that includes a sweet little wood-fire pizzeria, Cento. I’ve directed the brand, designed the space, managed the creatives, and developed a killer approach to our vibe, if I do say so myself. 😆 But then our investor group wanted to step in for another look…after the final brand package had been zipped up. Months of back and forth. 6 couples. 12 people. I advised against it. Even though I knew absolutely they should look at it, and would want to, and had every right to. Let’s just say, my level of bossiness wasn’t well received. And tbh, fair. But here’s the thing I knew: the branding was excellent and was going to sell pizza. Not a single adjustment of color or spacing at this stage in the process would sell another slice. Selfishly, it would cost me time that a) I didn’t have to spare and b) would certainly never get back. But more importantly, I also knew that these rounds of edits would cost us money that would not yield additional return. The more years I’ve had in the branding game, the more I've honed the "pencils down" muscle. It's not always super obvious, especially if you're not active in this world, but still a good reminder to anyone creating a brand. Building a product. Fine-tuning the pitch deck. Eh, hem ... writing a social post. Yes, details matter more than many understand. It’s what separates good from great. But there comes a point where you’ve gotta ask yourself ... is the time I’m investing here going to sell another slice of pizza? Ship it. PS: the logo edits were sick so I'm not mad about it. 😍

Chicken Cock Whiskey has unveiled a new video, which is part of the recent advertising campaign, “Whiskey from the days when you could name your whiskey Chicken Cock.” Showcasing the bold defiant attitude of the brand with this new 30-second video, which encourages shoppers to give a gift as memorable as the name. Chicken Cock has been ruffling feathers since the brand was established in 1856, long before prohibition. We didn’t follow the rules then and we don’t plan to start following them anytime soon. The new video comes with a punch line that may make your easily offended friends uncomfortable. It’s worth a watch! “We wanted to lean into our brand name, Chicken Cock, to showcase that we are a whiskey as interesting as our name. Especially during the key holiday gift giving season when we see a spike in whiskey sales,” said Kyle Harder, the Chief Marketing Officer at Grain & Barrel Spirits who owns Chicken Cock Whiskey. “The video shows that Chicken Cock is not afraid to stand out in a sea of sameness giving confidence to shoppers and consumers to proudly buy, order, and call for Chicken Cock by name.” “You are only as interesting as the choices you make. And if you always make the same choices as everyone else then you’ll end up not being very interesting.” said Kt Thayer the Chief Creative Officer at EvansHardy+Young. Chicken Cock Whiskey has had the name Chicken Cock since 1856 from a time when the term rooster was not yet commonplace. The new advertising campaign was originally launched with print advertisements in regional, trade and lifestyle publications. This new video is the second installment in the campaign and Chicken Cock will be releasing a second brand storytelling video in early 2024. The video is being supported with a full media plan including digital video on YouTube, social media on Facebook and Instagram, linear TV in select markets and connected TV. The brand campaign was created by the advertising agency of record, EvansHardy+Young, led by Chief Creative Officer Kt Thayer. Media promotion is being supported by O'Hearn Consulting, LLC, led by John O'Hearn. For any press inquiries please inquire with Charlotte Berger at CharlotteBergerPR. The video can be viewed on YouTube at the link here: https://bit.ly/41nqeke #advertising #brandbuilding #brandstrategy #brandstorytelling #media #pressrelease #socialmedia #whiskey #spiritsindustry

My favorite marketing strategy of the month has definitely been Little Caesars. The puffs are in essence cupcake sized pizza. I found out about them on social media. People were and still are crazed. There were a solid two days when they were hard to find because you can’t anticipate that volume of traffic on a new product. Little Caesars took something they did well (affordable pizza) and revamped it. It’s my favorite marketing strategy because it’s not a revolutionary idea. It’s taking what you’re known for and adding a new twist. https://lnkd.in/eqv3kEQv