Tom Denari’s Post

I’m excited to join Young & Laramore President & CEO Tom Denari for a SXSW panel on consumer motivations this year. Alongside Kelly Goldsmith and Michael Platt, I’ll share my behavioral research in this panel. “From FOMO to Fulfillment: The Science of Consumer Behavior.” Vote for us! https://lnkd.in/gB-QQMsf Throughout the #SXSW2025 panel, we’ll explore the psychological factors that influence consumer behavior: hidden motivations, unspoken truths, and the scientific reasons behind decision-making. Then, we’ll turn those facts into insights that can benefit marketers and consumers alike. We’re excited to pull back the curtain and help explain why consumers make the decisions they do. But we need votes to get our panel to the stage in Austin. Help us out if you have a moment: https://lnkd.in/gB-QQMsf

When it comes to making choices, everyone wants to believe they’re rational. But there’s more to the story: hidden psychological factors that influence our behavior. In the digital age of “dupes,” “must-haves,” and “TikTok made me buy it.” you may find yourself wondering: Why do people buy that? And, more importantly, why did you?   At our SXSW panel, moderated by President & CEO Tom Denari, we’ll explore the not-so-logical explanations for consumer behavior. Guided by esteemed psychology and neuroscience experts Kelly Goldsmith, Lawrence Williams, and Michael Platt, we’ll uncover these hidden motivations and turn them into actionable insights in “From FOMO to Fulfillment: The Science of Consumer Behavior.” If you’re a marketer, a consumer, or a little of both, this is for you—and we hope you won’t miss the opportunity to learn why consumers make the decisions they do. Vote now to bring this panel to the #SXSW2025 stage in Austin: https://lnkd.in/e4p5Vtsu

🧠👓 Seeing Through Thought Goggles 👓🧠 This image came to me in a meeting this morning. The insights shared were particularly deep and powerful today. And then one made me laugh. Someone mentioned their thoughts following them around all day. They couldn’t shake them off. It made me think about thoughts getting in our way. "Our thoughts are the camera, our eyes are the lens. Put them together and the picture we see is reality." - Sydney Banks, The Missing Link This quote reminds us how our thoughts shape our perception of reality. We often see what we think, not necessarily what's actually there. Remembering this helps us generate expansive solutions to old problems. Are you wearing thought goggles today? What insights emerge when we remove them and see things from a different perspective? 🤔 Innate Health Research explores the mechanism of thought through science. 🌐 Sketched by me ✏️ #visualminds #visualthinkers #clearthinking #generativeleadership

Dive into the intriguing world of Neuromarketing! 🧠✨ Ever wondered how companies decode your subconscious decisions? 🤔 Join the journey as we explore the Rise of Neuromarketing and the secrets behind companies' adoption!

Join us for the online event: Unlocking the Mysteries of Consumer Decisions Why do consumers gravitate towards certain products? Businesses wanting to make a difference must understand the psychology behind their customers' purchasing decisions. 🧠 What you will learn: 🔸 The Impact of Psychological Insights: How understanding subconscious processes can lead to better sales and marketing strategies. 🔸 Case Studies in Sales: Real-world applications of behavioural insights that have transformed marketing campaigns. 🔸 The Future of Consumer Psychology: Trends and emerging technologies in the field of consumer psychology. Get ready to unlock the world of Decision Sciences. If you are interested in attending, email the word ‘Mystery’ to the QR Code. 🌟 #consumerpsychology #salespsychology #neuroplasticity #thinkoutsidethebox

These challenging times require organizations to be versatile and adaptable to maintain their brands amid consumer uncertainty. “The Rise of Hedgefox Brands” suggests using neuroscience to combine the strength of a specialized strategy ("hedgehog") with the innovation of a generalized strategy ("fox"), helping brands connect more effectively with buyers by understanding their choices. Shoutout to AJ Fernández, REF Member and Founding Member of the Neuromarketing Science and Business Association, for this remarkable contribution to the industry of #Neuromarketing 🧠.

Innovating with Confidence By leveraging a deep understanding of behavioral science, we can transform the way we approach innovation. Make it less about taking wild risks and more about informed, strategic moves. This method isn't just about creating new things; it's about creating the right things in the right way. 1️⃣ Deep Dive into Behavioral Drivers: Start by dissecting the underlying motivations of your target audience. Understanding these fundamental drives is crucial for shaping innovations that resonate. 2️⃣ Strategize with Science: Implement a scientifically-grounded framework to craft your innovation strategies. This approach ensures that your innovations are not just creative but also psychologically attuned to your audience's needs. 3️⃣ Measure, Adapt, and Evolve: Innovation is a dynamic journey. Continuously measure the impact of your strategies against behavioral outcomes and be ready to adapt. This fluidity is key to staying relevant and impactful in a rapidly changing market. #Innovation #BehavioralScience #octalysis

Webinar: “Drive Brand Attention: Using Neuroscience to Influence Behavior” Thank you to everyone who attended! About the Webinar: In today's noisy markets, we create brands people recognise. We're committed to improving your brand from multiple angles, so during this webinar, we discussed how to influence consumer behaviour using neuroscience technology. We identified the best technology any business can use to predict customers': - Attention - Focus - Emotional engagement - Clarity - Cognitive demand over time With 95% accuracy! Curious about how it works? Watch the full webinar here: https://lnkd.in/dXASfNXe

Science will always be the foundation and the soul of everything we do at #AdScienceLab. In that vein, we have written a comprehensive piece about #Neuromarketing. I encourage you to read and share below.

Neuromarketing—applying neuroscience principles to marketing—is making waves in the industry. This technique probes deeper into consumer reactions, emotions and preferences by accessing more of their brain activity. Brands and agencies alike should leverage neuromarketing for strategic purposes as it can deliver unparalleled insight and accuracy than traditional research methodologies. Our agency incorporates neuromarketing into our own work. And in this article, I'd like to share some of its benefits and use cases, as well as some of what we've learned along the way. #TGMS #HIRANWYATT #https://lnkd.in/g5feVqyZ