Tea Biz Blog | Podcast’s Post

✦ Dirol Don't Drop: Case Study ✦ How сan you attract Gen-Z to an important ecological issue without being boring and still promote the chewing gum brand? → Do it in style! ⚑ Goal: Promote Dirol's sustainability idea to Gen-Z → Challenge: Chewing gum is the 2nd most littered item in the world (so environmentally unfriendly!). Dirol needs to transform brand perception and become a champion for sustainability. ✎ Insight: Inspire Gen-Z to rethink their gum-disposal habits. ♼ Solution: Spark an intrigue among Gen-Z • Limited-edition sneakers collection with soles crafted from upcycled chewing gum • Revealed them on top-tier celebrity • Hosted an exclusive event with key opinion leaders ✪ Results: Achieved 270% of KPIs ✓ More than 323.5m PR OTS ✓ Engaged 3.5m participants ✓ Over 75 media publications ✓ 400+ social media mentions ★ We've not only made gum cool again, but also created a positive impact on our planet. Let's create something sustainable too → DM us or follow the link in comments #JETA #Cases #Dirol #360 #Creative #Strategy #Sustainability

Have you ever purchased from a brand and spent a decent amount of money thinking the cute comfy clothes you've bought would last?..... ...Then after they've been through the wash a few times, next thing you know you get those annoying balls that form on the surface of of the clothes...uhh annoying right?! If you check the label you'll notice it's most likely made from something like 70% cotton and 30% polyester. See the brand you just bought from might be expensive and considered quality but they aren't actually true quality. You can spend $100 on one 'quality' piece that's not actually made from quality fabrics. Organic fabrics are less prone to pilling and last sooo much longer! Ardito is all about quality and lasting pieces. Our comfy cute pieces are made from gots organic cotton and they truly are super soft and are not prone to pill. ...Oh and the best part you can buy 2 pieces for under $100. So if you want to see true quality click the link below.👇 https://lnkd.in/g9KmpT8t

In a world of endless options, the creation of a brand transcends mere manufacturing. Crafting an identity is about weaving values and narratives into the fabric of perception. Elevate visibility beyond the shelves, and sow seeds of impact in minds, not just wallets. The call is clear: seize this opportunity to sculpt narratives resonating with compassion and sustainability. At Vegan Visibility Productions, our branding is about compassion. We convey this in many ways, with our blog being a primary way to get our message across. Our brand is also tied into our mission. Is yours? Be sure to read our blog post, “Cultivating Compassion: Vegan Visibility Productions' Mission Unveiled.” Go to: https://buff.ly/4aUBCI3 Kathleen Gage and VLynn Hawkins CoFounders, Vegan Visibility Productions Creators of The Veganpreneur Revolution™ https://buff.ly/47gO1E0 #BrandBuilding #ConsciousConsumption #VeganValues #KathleenGage #VLynnHawkins #VeganVisibilityProductions #VeganpreneurRevolution #VeganpreneurRevolution

In a world of endless options, the creation of a brand transcends mere manufacturing. Crafting an identity is about weaving values and narratives into the fabric of perception. Elevate visibility beyond the shelves, and sow seeds of impact in minds, not just wallets. The call is clear: seize this opportunity to sculpt narratives resonating with compassion and sustainability. At Vegan Visibility Productions, our branding is about compassion. We convey this in many ways, with our blog being a primary way to get our message across. Our brand is also tied into our mission. Is yours? Be sure to read our blog post, “Cultivating Compassion: Vegan Visibility Productions' Mission Unveiled.” Go to: https://lnkd.in/ejUHgPnP Kathleen Gage and VLynn Hawkins CoFounders, Vegan Visibility Productions Creators of The Veganpreneur Revolution™ https://lnkd.in/gAJmFKxd #BrandBuilding #ConsciousConsumption #VeganValues #KathleenGage #VLynnHawkins #VeganVisibilityProductions #VeganpreneurRevolution #VeganpreneurRevolution

UNSTUCK 011: Brands Doing Different Right 🤔 OATSIDE, The Tofoo Co and TiNDLE Foods show us how to build an unfair brand advantage. To kick off the next ten issues of UNSTUCK, we’re shining the light on examples of getting it right (of which there aren’t many, which is exactly why we’re here, but a few diamonds can be found!). Let’s go. 👉 Read more & subscribe at https://lnkd.in/dzyHwYJ6 #altprotein #sustainability #marketing #branding #UNSTUCK

BIG congrats to the Personal Fav Co. team who launched a truly best-in-class wipe product today, which just so happens to be *ahem* "powered by biom" (more on that below). I was introduced to Stephanie Elias and Hannah Hutton as we were both getting our companies off the ground. We became fast-friends as we are similarly passionate about trying to build awareness around toxic ingredients in products that millions of people use without having any real understanding of what's inside + health implications. It was clear they had exceptionally high standards for product and were not willing to take shortcuts with ingredients (even if 99% of consumers would never know the difference...) I liked that. This is the DNA of a brand you can trust. Fast forward to today: Personal Fav launched PLAY: a pH Matched, Flushable, Biodegradable, Intimacy Wipe that can be used to stay fresh everywhere (above and below the belt). This product launch is also special as its our first collaboration under “powered by biom”, a new B2B offering we have rolled out to help other brands and businesses produce sustainable wipe products without plastic and toxic ingredients. For brands out there who are interested in bringing a new wipe product to market, or refining a current SKU -- shoot us a note. We are happy to share our capabilities and resources -- or simply offer advice.

In the latest episode of Green Beauty Conversations, we tackle the complex issue of beauty brands facing lawsuits over unsubstantiated sustainability claims. With the rise of class action lawsuits, the beauty industry is under more scrutiny than ever. Lorraine is joined by Maggie Spicer, founder of Source Beauty ESG, to explore the legal landscape and discuss how brands can navigate this challenging environment. They explore the implications of misleading eco-friendly claims and the importance of genuine sustainability efforts. Listen to our in-depth conversation here: https://lnkd.in/e_uMSZtd #GreenBeauty #Sustainability #FormulaBotanica

It's brutal, but Bar Owners don't care how much work you've put into your brand. They only care about what it can do for their bar and clients. Talk about: - the benefits it will bring to their bar - tomorrow's outcome vs. today's Drop the 10 minutes talking about the botanicals. Brands are built bottom-up

🌟 Elevate Your Brand with Transparency and Trust! 🌟 Calling all brands, retailers, and suppliers! Are you ready to take your business to new heights? It's time to unlock the power of transparency and trust with Favoland! 🌿✨ At Favoland, we believe that transparency is the key to building lasting relationships with your customers. That's why we provide you with the tools you need to showcase your products in the best light possible. Whether you're a skincare brand, a clothing retailer, or a food supplier, we've got you covered! Here's how Favoland can help you shine: 🔍 Detailed Insights: Give your customers the information they crave with in-depth descriptions, ingredient lists, and ethical sourcing practices. With Favoland, transparency is always in style! 🌱 Sustainability Matters: Show your commitment to the planet with details on sustainability initiatives and eco-friendly practices. From packaging to production, let your customers know that you're making a difference. 👃 Sensory Delight: Capture the essence of your products with insights on scents and textures. Whether it's the fresh aroma of botanicals or the luxurious feel of organic cotton, we'll help you paint a picture that speaks to the senses. 🌍 Traceability: Build trust by providing traceability from farm to shelf. With Favoland, you can track the journey of your products every step of the way, ensuring quality and authenticity. Ready to stand out from the crowd? Join Favoland today and connect with customers who value transparency, trust, and authenticity. Together, let's create a world where honesty and integrity reign supreme! 💫 👉 www.favoland.com #TrustInFavoland #TransparentBusiness #SustainableFuture #Favoland

If you've ever been curious about how a legacy brand like Herbal Essences is staying on the cutting edge of sustainable packaging and responsible sourcing, check out this episode featuring John Scarchilli #client