Walnut’s Post

What You Need To Generate Leads With Content

In today's digital world, your buyer gets hit with a lot of information. We help you cut through the noise with relevant content that reaches them early in the buyer cycle. This helps build a relationship with them until they're ready to buy. Additionally, we can score their activity to give your sales team relevant, actionable data. Ready to learn more? Visit our site: https://hubs.ly/Q02fBYtH0 #Content #ContentMarketing

Elevating Your Content Strategy: The Dynamic Duo of Foundational and Core Content! 🚀📚 In the realm of B2B marketing, content is not just information, it's the building block of meaningful relationships and the key to setting your company apart. Let's unravel the power duo of Foundational and Core Content: Foundational Content: Building Trust and Partnerships 🤝 Trust and partnerships are the bedrock of successful B2B relationships. Foundational content is your introduction – it's not about immediate sales, but about showcasing your company's ethos and the unique way you do business. By sharing your philosophy, values, and approach, you pave the way for genuine partnerships based on understanding and trust. Core Content: Unlocking Value through Differentiated Approaches 🔓 Core content takes the stage once trust is established. I divide it into two categories: Ungated and Gated. Ungated Content: Easily accessible and includes blog posts, articles, and product data sheets. It's the gateway for prospects to delve into your company's background and solutions, providing quick insights into what sets you apart. Gated Content: The treasure trove of substantial value – white papers, free tools, and product trials. Prospects exchange their information for access, aiding lead scoring. Ask yourself: Is your gated content so valuable that a prospect would pay for it? 🛣️ The Real Key to Success: Designing Content for the Buyer's Journey 🚀 While foundational and core content set the stage, the true success lies in tailoring content for every step of the buyer's journey. Stay tuned for our next posts, where we dive deeper into crafting content that guides and resonates at each stage of the buyer's exploration. How do you strike the balance between foundational and core content in your B2B strategy? Share your insights! 💬✨ #B2BContentStrategy #FoundationalContent #CoreContent #DigitalMarketingSuccess #GrowthMarketing

B2B Service Providers, Don't only focus on getting new business from your content marketing. (Getting new leads, prospects, clients) Focus much more of your energy on retention for the rest of the year (Customer experience, community building, re-marketing, extending/deepening client partnerships) The latter will get you consistent cash flow and eventual evangelists who will help you scale much faster. ----- Hey there 👋 I'm Carrolee Drummonds, a multi-passionate marketer that loves talking about the power of content (especially those of the non-social variety), with a few posts about work culture mixed in here and there. ✍ I am a seasoned content marketing consultant who is obsessed with helping B2B Service Providers gain clarity in their messaging, and create a killer content plan (all without depending solely on social media). 💻 I recently started a biweekly newsletter that talks about all things anti-social content creation and distribution that gives you easy to implement tips for your own content strategy. https://bit.ly/4e65hjI

Want to rank highly in 2024 and beyond? We thought so - which is why you need to create helpful, reliable, people-first content. If you’re not sure where to start, then you’re in luck! Don’t miss this blog to learn about the power of content in B2B marketing and discover how to create reliable content that stands out for all the right reasons: https://hubs.ly/Q02vvRlJ0 #ContentMarketing #SEOContent

🔥 Dive into the depths of converting leads with content! Understanding the sales funnel isn’t just a buzzword—it’s the key to turning potential customers into loyal advocates. From awareness to action, every stage matters. Are you ready to master the art of guiding your audience towards a purchase decision? 💡 Imagine a kitchen funnel—wide at the top, narrowing down to focus. That’s how potential customers flow through the sales funnel. Each stage—Awareness, Interest, Decision, and Action—has a vital role in steering leads towards conversion. It’s about creating targeted content that resonates at every step. Ready to take the plunge? 🚀 Content is the driving force behind converting leads into loyal customers. Sparking awareness, nurturing interest, guiding decisions, and sealing the deal with action—all powered by engaging, informative content. Are you leveraging your content to guide your audience through their buying journey effectively? https://lnkd.in/gHYsr6c8

Request Your Free On-Demand Webinar Now: "Relaunch: 2024 B2B Content Trends and Marketing Strategies" Demand for high-quality, personalized content is on the rise. But creating it relies more than ever on knowing who, where, and what's worth investing in. Are you ready to deliver what your buyers crave in 2024? In this session, join NetLine's David Fortino (Chief Strategy Officer), Jon Steiert (Sr. Content Marketing Manager), and Josh Baez (Sr. Demand Generation Manager) for a discussion on B2B Content Trends and Marketing Strategies to unlock success in 2024. You'll learn about: * Ways to take advantage of the rise in content consumption and demand * How to choose the right content topics and formats to engage different personas * The importance of timing and delivery to improve the effectiveness of sales dialogues * The power of first-party buyer-level intent and engagement data to drive your strategies forward * The relationship between content formats and their impact on purchase intent Plus, get a sneak peek at the findings of NetLine's 8th annual Content and Consumption Report Get the insights right now. Download here : https://t.ly/-Et04

Request Your Free On-Demand Webinar Now: "Relaunch: 2024 B2B Content Trends and Marketing Strategies" Demand for high-quality, personalized content is on the rise. But creating it relies more than ever on knowing who, where, and what's worth investing in. Are you ready to deliver what your buyers crave in 2024? In this session, join NetLine's David Fortino (Chief Strategy Officer), Jon Steiert (Sr. Content Marketing Manager), and Josh Baez (Sr. Demand Generation Manager) for a discussion on B2B Content Trends and Marketing Strategies to unlock success in 2024. You'll learn about: * Ways to take advantage of the rise in content consumption and demand * How to choose the right content topics and formats to engage different personas * The importance of timing and delivery to improve the effectiveness of sales dialogues * The power of first-party buyer-level intent and engagement data to drive your strategies forward * The relationship between content formats and their impact on purchase intent Plus, get a sneak peek at the findings of NetLine's 8th annual Content and Consumption Report Get the insights right now. Download here : https://t.ly/-Et04

Adapt, innovate, and prioritize your audience's needs to thrive in the ever-evolving digital landscape. Create engaging and valuable content that resonates with your audience's needs, showcase your proficiency with case studies, and stand out by incorporating impact and engaging videos. Get some more tips to help you generate more leads:   #ccg #leadgen #smb #bizdev

B2B Businesses Are Losing $$$ by Not Doing These! 💸💡 In the world of B2B businesses, the one truth you can't avoid is: The POWER of compelling CONTENT. It's not just about making noise; it's about making an impact. This isn't just about short-term gains; it's about building a foundation for long-term success. So here's the deal - to build long lasting relations, craft content that speaks directly to your audience needs, pains and dreams. And how to do that? Here are 5 Content Marketing Techniques For B2B businesses: 💥SEO: Optimize Your Visibility - Create YouTube videos, blog posts, and more. - Make sure your content answers the questions your audience is asking. 💥Salesy Content: Building Relationships - Work on case studies, testimonials, and video tutorials. 💥Social Media: Educate, Entertain and Engage - Don't stick to just one platform; spread your brand's message across social media. 💥Build Communities: Engage and Learn - Listen to what your audience is saying, and authentically engage with them. 💥Videos: Your Visual Story - Showcase your brand's story in a memorable way. Embracing content marketing isn't just a choice; it's a necessity. DM to know how I can help you elevate your content game! 💯 It's time to take your brand from the ordinary to the extraordinary. #contentmarketing #brands #b2b