TechnologyAdvice’s Post

Planning trends for 2024: Don't miss today's Demand Gen Jam Session with Paul Slack. From AI to ABM Strategy, you'll come away with some immediate ways to launch an effective 2024 Digital Marketing Strategy. #digitalamarketing #accountbasedmarketing

🌟 It’s Almost Showtime 🌟 February 14th is just around the corner, and so is our not-to-be-missed webinar, The Power of Visibility! Mark your calendars for 11:00 to 11:30 AM and come hang out with Christopher Strandell and Erik Annerberg. Don't be shy - make sure you're on the guest list. 💛 Here’s a sneak peek of what we'll cover in the webinar: 👀 Why being seen is everything in B2B. 💸 Master the art of big impact without the big budget. 🎯 Learn how to catch the eye of those who matter most.   🔗 Register here: https://lnkd.in/dfJhfWVG #Webinar #B2BMarketing #Visibility #InZynk #MarketingStrategy

Here are some of last week's interesting Linkedin posts from B2B professionals: Christoph Schachner shares tips on getting C-level to believe in demand gen. https://t.ly/1vq8p Andrea Todorova explains six questions that can make your customer testimonials impactful. https://t.ly/8saLT Helen Cox FCIM CMktr shares some of the worst mistakes she's seen B2B firms make on digital. https://t.ly/YcPEf Alon Even clears some misconceptions about ABM https://t.ly/MJq9W Andreas Obel 🚀 🚀shares his guide on repurposing content effectively. https://lnkd.in/euZc93ih Vaibhav Namburi on Google Spam policy from February https://shorturl.at/uBGI6 Let me know in the comments what you think!

🤔Every interaction with prospects and customers should deliver value. Why? It's all about building trust By understanding their problems, priorities, and challenges, we get closer to their needs. That's why we surveyed over 1000+ B2C marketers on cross-channel marketing. 📊 📅 Join me for a webinar w/ Tom Fishburne aka the Marketoonist on the State of Cross-Channel Marketing on 1/31 at 10am PT/1 PM ET (Link in comments) Where we will share: 💡 Insights on how B2C marketing peers are thinking about cross-channel strategies. 📘 Best Practices for success in cross-channel marketing. 🎁 A limited edition Marketoonist Shirt for attending! We want to ensure attendees get value, learn and see how they can be successful!

Marketers spend most of our time, effort, and budget creating demand for our products. But when it's time to capture that demand and hand off prospects to the next step, we often fumble. When's the last time you took a close look at what your handoff from marketing > sales look like? What about key handoff points once they've become a customer?   If it’s been awhile (let's be real, it probably has) – you should check out next week's Exit Five Live session!   I'm teaming up with Dave Gerhardt to break down 5 common friction points in the B2B funnel. Then we'll walk-through how to fix them, for good.   RSVP for this session if you want to: Learn about 5 common friction points in the B2B funnel and how to fix Get your burning questions answered by Dave and I Meet and learn from fellow B2B marketers Psst: One lucky attendee will get a free ticket to next month’s sold out Drive event! https://lnkd.in/gpt9sA64

This year’s Forrester B2B Summit is shaping up to be the best yet for TechTarget. If you plan to attend, I would love to set time with our team so you can learn about TechTarget's Partner Ecosystem, Partner Marketing Services/Community, and hear from two of the best, John A. Steinert and Malachi Threadgill, about How Broadvoice has built a revenue waterfall with intent. Let me know what you would like to learn more about!

Ah, the middle of the year - when we, the dedicated marketers, finally get to roll out our lists and reviews of the best B2B videos that have graced our screens so far 😎. We've had a few surprises, a couple of disappointments, and a whole lot of creativity, so this year, we decided to do it slightly differently than before. How, you ask? Well, this time, we wanted to address the elephant in the room: videos with over-the-top budgets that didn't necessarily contribute to the overall creativity, strategy, or message. Because sure, a big budget can buy you all the glitz and glamour, but does that make for a good B2B video? Not really. So, check out the deck below to see which ads nailed it in our view and which ones we think could use some tweaking ⬇️⬇️⬇️ #B2BMarketing #B2BStorytelling #B2BVideos #CreativeShowcase

💡Are you a commercial marketer? All the B2B marketers in my network need to see this! Tune into this fantastic session on how to become a commercial marketer; this best practice briefing emphasises how to demonstrate your contribution to revenue and gain respect in the boardroom. 💡Georgina Gilmore, one of our excellent Propolis experts, dives into how you can shift your marketing role to be more strategic and focused on revenue. 💸📈 Check it out here: https://okt.to/fed9Fm

A conversation not to be missed! Delighted to be talking to Susan, an accomplished executive coach with 15 years of coaching success, underpinned by a wealth of credentials and profound business insight. With a knack for bridging the gap between CEOs and their teams, Susan is joining our next #BonusHuddle to share her invaluable insights on how CMOs can not only gain the respect of their CEOs but also cultivate stronger, more productive working relationships. If you're not a Huddler but want in on this conversation, let me know!