TEDxLondon’s Post

One of the most effective forms of #climateaction can be talking about it with family and friends. Check out this engaging roundtable discussion with Laura Thomas-Walters from Yale Climate Connections about essential conversations we all need to have close to home. https://lnkd.in/gehJ8NdH #ActOnClimate #ClimateSolutions #ClimateCrisis 

The Climate Message Needs to Change (Part 3): A Generational Approach This is the final post (for now) on the subject of crafting a more effective message on climate change. This three-part messaging recommendation series was prompted by two surveys (PEW Research and the Climate Insights 2024 Report) on attitudes toward energy and climate change. The results of both surveys indicate that the climate change message has been ineffective. It should be noted that both surveys were U.S.-based. However, it’s reasonable to assume similar attitudes exist in other developed countries. If anyone has information to the contrary, please share it. I have no desire to perpetuate untruths. Yesterday I offered recommendations six through 10.  Today, because there is no single message that will resonate with everyone, we take a generational approach. Every generation holds different attitudes. The climate movement needs to develop a unique message for each generation, and that message needs to have a specific purpose and goal. Again, these thoughts are a work in process. I don’t pretend to have all the answers, and I welcome a dialogue. #climatechange #globalwarming #climatechangeisreal #severeweather #climateaction #emissions #carbonemissions #climatescience

During one of the climate conferences last year, a guest speaker posed a thought provoking question-‘What do you imagine our world will look like in 15-30 years, or 50 years from now?’ The responses were far from optimistic, and as I wrote down my own thoughts , I realized that, at the current rate, climate change would reach its worst. Nevertheless, these little thoughts came up in my mind and that’s when the idea of this story came to life. As someone who loves to write and read stories, I wrote this in a story form of a community that I envision in 2124-not a possible one but a hopeful one. While it may seem far-fetched, I believe we can always dream positively for a better tomorrow. #climateaction #futurethinking #positivechange #storytelling #hopeforthefuture #dreambig #sustainablefuture #writingcommunity #greenplanet 🌿

🌱 Share the benefits of AXA Climate School… If you’re looking at how your business and your clients can deal with climate change, then AXA Climate School is a great starting point. The simple, actionable, insights help explain how to take steps to a greener future, and our library of materials make it easy to share the benefits with your employees and clients.   👇🏼Access the library of materials here: https://lnkd.in/gyUzZ5WY #AXAClimate #ClimateChange #GlobalWarming #Climate

The Climate Message Needs to Change (Part 3): A Generational Approach This is the final post (for now) on the subject of crafting a more effective message on climate change. This three-part messaging recommendation series was prompted by two surveys (PEW Research and the Climate Insights 2024 Report) on attitudes toward energy and climate change. The results of both surveys indicate that the climate change message has been ineffective. It should be noted that both surveys were U.S.-based. However, it’s reasonable to assume similar attitudes exist in other developed countries. If anyone has information to the contrary, please share it. I have no desire to perpetuate untruths. Yesterday I offered recommendations six through 10.  Today, because there is no single message that will resonate with everyone, we take a generational approach. Every generation holds different attitudes. The climate movement needs to develop a unique message for each generation, and that message needs to have a specific purpose and goal. Again, these thoughts are a work in process. I don’t pretend to have all the answers, and I welcome a dialogue. #climatechange #globalwarming #climatechangeisreal #severeweather #climateaction #emissions #carbonemissions #climatescience

💭Why we need new stories on #climate? 📜“In order to do what the climate crisis demands of us, we have to find stories of a livable future, stories of popular power, stories that motivate people to do what it takes to make the world we need. Perhaps we also need to become better critics and listeners, more careful about what we take in and who’s telling it, and what we believe and repeat, because stories can give power – or they can take it away.” 📝Read the full article “Why we need new stories on climate” by Rebecca Solnit for The Guardian. https://lnkd.in/e6sFXac7

Let’s keep the climate conversation simple... or, as our favourite meerkat would say, “Simples!” One of the biggest hurdles in addressing climate change is how we talk about it. Recent studies have shown that using terms like “climate crisis” can sometimes overwhelm people, whereas “climate change” is more likely to engage them without causing alarm. As ✌️John Brown mentioned in his GOODFEST CIC talk last year, the real challenge is communicating climate issues effectively. It’s about making the message clear and accessible to all and encouraging everyone to participate in meaningful change. So, let’s keep the conversation simple and impactful. #ClimateChange #Sustainability #ClimateAction

#ClimateChange was always a real threat and the weather events of 2023 and 2024 have reiterated the need to focus on adaptation. With the world failing to curtail the rise in global greenhouse gas emissions, the shift in climate patterns, it appears, cannot be avoided. In this scenario, acknowledgement of the threat, adjustments in how we live and work, and adaptation become key to dealing with the challenge. In this context, I interviewed Dr Miniya Chatterji, founding director of Anant School for Climate Action, and CEO, Sustain Labs Paris, to understand the impact of climate change on future generations, on the economy and jobs, and why we need to prepare our children to become climate warriors from a young age.

To 'win' the climate crisis, we need to convince the masses that action needs to be taken, quickly. Communicating effectively is perhaps the best tool in our belt for this. Part of this effective communication is ensuring that you keep your climate comm's simple. Don't get stuck in scientific terminology and TLA's and ensure you're not speaking to an audience within the echo chamber of sustainability. Not only this, but your tone / choice of language is incredibly important. A piece of advice we commonly use, is to flip "doom" framings into being "supportive" using the 3:1 rule (we stole this from Per Espen Stoknes TED talk, give it a watch here - https://lnkd.in/dABmA7AB).

In the wake of last month’s vibrant #ClimateWeekNYC, it’s easy to think that #climatechange is an open conversation for everyone. But for many, it’s still a tough topic to discuss, even among close family and friends. Whether it’s fear of disagreement, misinformation, or the perception that personal action won't make a difference, the barriers are real. But studies such as this one in Nature Portfolio show that simply talking about climate change within our social circles can raise awareness and spark collective action. Turns out, breaking the silence could be one of the most impactful things we do.  https://lnkd.in/ejGF8vbF  #ClimateAction