Teen HYPE’s Post

Te Deseo featured as a must for Cinco de Mayo this year! Learn more about what we've got planned in a Dallas Observer feature below

Embracing the Holiday Spirit: How Marketing Shapes Our Traditions! 🍀🎉 As we gear up to celebrate St. Patrick's Day, it’s interesting to observe how marketing influences our holiday traditions! 🌈✨ From festive parades to the iconic green beer, these traditions have been shaped by clever marketing strategies over the years. 💡 Did you know that the modern-day celebration of St. Patrick's Day traces back to as early as 1631 when the Church established a Feast Day honoring St. Patrick? 🍀 This Patron Saint of Ireland, who passed away in the fifth century, laid the foundation for the festivities we know today, albeit centuries later! According to a fascinating article from The New York Times, the evolution of St. Patrick's Day traditions is a testament to the power of marketing. 📈 The tradition of drinking green beer, while now synonymous with St. Patrick's Day festivities, is actually a relatively recent addition. After a clever marketing push from Budweiser in the 1980s, this vibrant libation became a staple of celebrations worldwide 🍺✨ Whether it's through parades, themed merchandise, or iconic beverages, marketing continues to add a splash of excitement to our festivities! 🎉💚 #StPatricksDay #HolidayTraditions #MarketingMagic Read more about The True History Behind St. Patrick’s Day by Ashley Ross at Time

Can we talk about ribbon-cutting ceremonies? The giant scissors? The ends of the short ribbon (not even holding anything together) being stretched between smiling executives? The go-to event for any opening that results in the played-out photo op. I think we can do better. Even a little creativity can go a long way here. Opening up a new ice cream shop? Make it a public event. Hold a contest in advance to see who gets the very first scoop and make that inaugural scoop the grand opening moment. Flip a switch on a sign (you never see nighttime opening moments). Ceremoniously unlock and open the doors for your eagerly awaiting first customers to come flooding in. Book-end the original groundbreaking moment with a tightening of the last screw or nailing the last nail all these years later. There are so many ways to turn a ho-hum moment into something more fun, memorable and social-media worthy

"Everywhere Else, It's Just Tuesday!" Today is Fat Tuesday, or Mardi Gras, here in the New Orleans region, and several other regions around the Gulf South. (And, yes France, and Brazil...) Of course, we firmly believe that no one else does it like New Orleans does it, so that's my perspective... From college forward, that's been the case. Moving here from Jackson, MS, Mardi Gras was a bit of a culture shock, but I loved it! I loved the acceptance of everyone for who they are. I loved the costumes and group t-shirts - the spirit of the day (and the season). And I really loved the people-watching. Observing our audience and paying attention to what matters to them is one of the highest-value activities we can do as business owners. During parades, it's not just "Throw Me Something Mister," human behavior is woven into every interaction on the parade routes throughout the regions. Crowds in the city behave differently than those in the suburbs. Certain parades attract different types of attendees. The personality of the parade attracts its ideal audience. Parade-goers can choose the dates they want to attend parades based on their schedules or they may have favorite parades based on personality and messages that are synonymous with each parade. And this has been happening for centuries (since Iberville in 1699). The city celebrated its TriCentenial in 2019. (source: NewOrleans.com) So, next time you feel out of sync with your audience or you find yourself wringing your hands about attracting ideal clients for your business, just channel a little Mardi Gras spirit. Do a little people-watching, pay attention to what your target audience is saying (and what they avoid saying), and the problems they mention most often. See how you might position your solutions to help them solve those top-of-mind problems. And for extra credit, think about creating your own special celebrations that just don't exist anywhere else so your people want to come hang out with you for these special and exclusive celebrations. And just for today, Happy Mardi Gras! or Happy Tuesday! if you are anywhere else in the world.

💫🌟⚡️ Thoughts become things! 💫🌟⚡️ Here’s how our exciting brief from e.l.f. Cosmetics to launch their Glow Reviver Lip Oil went from insight to idea: 🚨 Problem: People admit to holding on to their old make-up way past the expiry date, even when they don’t use it anymore - 'just in case' they need it someday.  💡 Insight: We need reminding when it's time to change our lip products - like cars need reminding it's time for an oil change. 💎 Strategy: Give people an unforgettable reminder that it’s time to change up their lip products.  💄 Idea: We’ll create a pop up ‘Lip Oil Change Station’ so e.l.f. fans can get their “oil changed” — aka exchange an old lip product for a new lip oil! Huge congrats to the whole team who worked on this and the fantastic e.l.f. clients who said "YES" to the idea and made it a reality on Wall Street at the NYSE this week! Sarah Balagia Keshvar Alikhani Sabrina Johnson Kimi Peterson Ashley Hurst Gillian Kushner Camryn Wilneff Nai-Chieh Chang Tiana Madera Frank Normandin Megan Marquez Andrea Easley Jordan Alperin Neiv Toledano Laurie Lam Brooklyn Boston (and so many more!)

For some great ideas on where to celebrate the holiday tomorrow, check out my newest blog on What to Do In Naples and Southwest Florida this 4th of July!!

Can we talk about ribbon-cutting ceremonies? The giant scissors? The ends of the short ribbon being stretched between smiling executives? The go-to event for any opening that results in the same played-out photo op. I think we can do better. Even a tiny bit of creativity can go a long way here. 🍦Opening up a new ice cream shop? Make it a public event. Hold a contest in advance to see who gets the very first cone, and make that inaugural scoop your grand opening moment. 🔑 Ceremoniously unlock and open the doors of a new store location for your eagerly awaiting first customers to come flooding in. 🔨 Bookend the original groundbreaking moment that took place years ago (with the yellow hard hats and shiny shovels, of course) with a tightening of the last screw or nailing the last nail to formally finish the job. 🏊♂️ Opening a hotel with a pool? Hold an essay contest among elementary school kids giving one winner the first ceremonial cannonball dive into the pool, officially opening it for all. 🎯 There are so many ways to turn a ho-hum moment into something more fun, memorable and social-media worthy

Big Celebrations Deserve Big Confetti Poppers: How to Make Your Event Unforgettable: When it comes to celebrating life's significant milestones, one thing is for sure – you want to make it unforgettable. Whether it's a birthday, anniversary, graduation, or any other special occasion, the key to creating lasting memories is to add a touch of magic to your event. And what better way to do that than... https://bit.ly/3vrYYFB

03 | BRANDABILITY‘S 8 DAYS OF CHRISTMAS 🎄 Transform your tree, not just your presents! Santa‘s elves are upgrading, shouldn‘t your tree too? #BrandabilityAgency #360Agency #CreativeAgency #AdventCalendar #DigitalTransformation #8DaysOfChristmas

Santa was not Red!! 🎅🏼 The power of marketing is so strong that sometimes it becomes a part of us, our culture and our everyday and we don't realise it. Marketing when done correctly can change the way how people look at your business for everyone's good! [Santa Claus history, Santa Claus suit colors, Christmas traditions, Festive myths, Holiday diversity, Iconic Santa costume, Santa Claus origins, Colorful Christmas, Festive journey, Santa's suit history, Marketing, Branding, Advertisement, Advertising, Ads] #marketing #branding #advertisement #contentmarketing #digitalmarketing #socialmediamarketing #marketingsimplified #marketingdigital #marketingstrategy #business #MerryChrismas #MerryXmas #Christmas #marketingcampaigns #XmasWithDunki #cocacola #coke