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👏 Let's talk H1... In this report, we've compiled data across both Amazon and Walmart to help you understand what's going on in each individual marketplace and across the market as a whole. Here are some highlights: 🔹 Walmart's Competitiveness: Walmart has significantly upped its game, focusing on user experience improvements for shoppers and sellers, making it a serious contender in the e-commerce space. 🔹 Search & Display Advancements: Walmart's enhancements in Search and Display, combined with its strong in-store reputation, are paying off with consistent customer experiences across platforms. 🔹 CPC & Conversion Rates: Amazon's highest CPC: $0.98 (+9.41% YoY) Walmart's highest CPC: $0.59 (+25% YoY) Amazon's highest Conversion Rate: 14.4% (+4.6% YoY) Walmart highest Conversion Rate: 33.3% (-19.4% YoY) 🔹 Average Order Value (AOV): Amazon: Stable at $34 Walmart: Peaked at $19 in June 2024 🔹 ACOS (Actual Cost of Sales): Amazon: Increased by 3.7% YoY to a high of 20.3% Walmart: Spiked by 12.7% YoY to a high of 11.7% For a full breakdown of metrics, check out the H1 benchmark report below: https://hubs.ly/Q02LXW3x0

H1 2024 Amazon Vs. Walmart Benchmark Report - Teikametrics

H1 2024 Amazon Vs. Walmart Benchmark Report - Teikametrics

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