We Do Your Communications Limited’s Post

Transforming the Online Travel Landscape: The Impact of the EU’s Digital Markets Act on Booking.com https://lnkd.in/edw4GUGD #bath #BookingCom #bristol #bristolbusiness #DigitalMarketsAct #EuRegulations #gloucester #newport #OnlineTravelServices #southwest #TransparentData

Transforming the Online Travel Landscape: The Impact of the EU’s Digital Markets Act on Booking.com https://lnkd.in/edw4GUGD #bath #BookingCom #bristol #bristolbusiness #DigitalMarketsAct #EuRegulations #gloucester #newport #OnlineTravelServices #southwest #TransparentData

Transforming the Online Travel Landscape: The Impact of the EU’s Digital Markets Act on Booking.com https://lnkd.in/edw4GUGD #bath #BookingCom #bristol #bristolbusiness #DigitalMarketsAct #EuRegulations #gloucester #newport #OnlineTravelServices #southwest #TransparentData

Have you heard about how the Google Direct function can boost bookings for both accommodation and activities? It is a ‘super channel’ for both travellers and suppliers and is revolutionising the travel industry. So what do you need to know? We have written a comprehensive blog and here are five takeaways: 1️⃣ Streamlined Booking Experience: With Google Direct, travellers can skip the hassle of navigating through multiple OTA sites. They can search, compare, and book directly from Google Search or Maps, saving time and effort. 2️⃣ 0% Commission Opportunity: Say goodbye to hefty OTA fees! Through TXA's Google Direct channel, suppliers can enjoy a commission-free mega channel, reducing costs and maximising revenue. 3️⃣ Enhanced Visibility: Stand out in the crowded online marketplace! Showcase your unique offerings directly to travellers, especially beneficial for smaller or boutique tourism businesses struggling for visibility on OTA websites. 4️⃣ Increased Control and Transparency: Google Direct empowers consumers with real-time data, reviews, and relevant details, enabling them to make informed booking decisions with confidence. 5️⃣ Seamless Integration: With TXA's integration with Google, suppliers can effortlessly present content, availability, and pricing information to consumers, offering a seamless booking experience from start to finish. Want to find out more about Google Direct and elevate your booking game? Click the link below to read more and unlock the full potential of Google Direct Booking with TXA! https://lnkd.in/g43-JSzn #vacationrentaltips #travelbusinessowner #TXACommunity

🚨 The online travel landscape is shifting! 🌐 Booking and Expedia, once untouchable giants in the travel industry, are now navigating a sea of change. 🌊 Growth has slowed, and the pressure on profit margins is increasing. Why? The golden age of online bookings from 2008 to 2019 has given way to fierce competition and innovative disruptors. 📉 With Google democratizing online distribution and new entrants like banks and credit cards offering travel services, the battle for market share is intensifying. Plus, direct bookings and hotel brands are leveling up with tech and loyalty programs, clawing back their share. 🏨💻 Booking and Expedia aren't standing still, though. They're venturing into new areas, from flights to B2B services, fighting to stay relevant in this evolving market. But with innovation comes a trade-off: profit margins may never return to their pre-Covid highs. 💸 🔍 Follow us for the latest updates and analysis. #TravelTech #MarketTrends #Booking #Expedia #FutureOfTravel

The #marketing spend of online travel giants continued to edge upwards in the second quarter, although there are signs diversification in spend is being taken seriously. This serves as a measure of the fierce competition in the market and the lengths online travel agencies continue to go to push consumers into the funnel at the top. Learn more on #PhocusWire: https://bit.ly/3zao0uX #travelnews #traveltech #travelindustry

52% of travel-related searches are on mobile devices, so ensuring your travel site is optimised for mobile is crucial. Discover how a BigCommerce Travel Site can enhance your digital presence and cater to modern travelers. https://lnkd.in/dhPSeQ_3 #SocialMediaMarketing #TravelBusiness

Despite ongoing macroeconomic uncertainty, travel demand is strong; as consumers continue to prioritise the value of experiences and connections over things. As a result, businesses in the travel industry (from airlines and hotels to online booking platforms) are competing to reach global audiences and enhance the traveller experience from search, to booking, and beyond. But customers are overwhelmed by the sheer number of websites, apps and ads they must navigate to find and book trips. In such a crowded market, the solution for travel companies lies in: ● Standing out: In a landscape where potential customers navigate around 40 websites and apps before making a booking, how do you create unique digital experiences that captivate travellers and add value beyond being ‘just another’ option? ● Understanding the customer: What are the most effective ways to understand, and meet, the needs and expectations of thousands of different visitors? ● Simplifying choices: With an overload of information and options available online, how do you streamline and personalise the search and booking process for customers? ● Seamless booking: How do you ensure a smooth, customised booking experience that fosters loyalty and drives repeat business? During this event, we’ll delve into these topics as well as discuss the latest industry trends. #travel #virtualroundtable #thoughtleadership

🌐 The online travel market is soaring! 🚀 Driven by increased digitization, mobile usage 📱, and internet proliferation, it's growing rapidly. Brands are now prioritizing personalization, as travelers stay loyal to their preferences. Social media is a key player in marketing & customer service. https://lnkd.in/gW2Y4Yz8 #TravelTech #Personalization #DigitalTransformation

From the impact of OTA marketing increases to Google's newly revealed DMA changes and Expedia’s solution for dealing with rogue wholesalers, discover the latest insights from Greg Duff's Online Travel Update. Read the full update, here: https://bit.ly/49fPPOL #OnlineTravelUpdate #FosterGarvey