Telestream’s Post

✍ Want to know how I got my first role as a Marketing Director? In the least expected way… Being in the right place at the right time. 7 years ago, I started working as a marketing coordinator for the European market for a company in the breast implant sector. A company that had been selling through its brands for the last 25 years. But without a corporate strategy. That is, each product was communicated separately but there was no brand strategy that unified everything under the same umbrella. Those five countries soon felt too small. So, I spoke with my manager at the time and presented my idea: to create a corporate marketing strategy to generate brand authority for the company behind those products, defining and communicating the mission, vision, and values of the company so that all subsequent products would follow. In less than 6 months, I was leading the marketing department of the company, responsible for both direct markets and those in which we operated through distributors. Wonderful things happened during the four years I was there: 🔶 We created a strong brand and positioned it as a benchmark in breast implants, with a great legacy of quality and safety. 🔶We launched the international medical education platform for surgeons that's still alive today with thousands of psysicians subscribed. 🔶We established annual meetings with our distributors to make them part of our global strategy. I would need a lifetime to thank what this experience contributed to me, both professionally and personally. 😊 I think that because of it, I am where I am now... PS. The best thing I took from that experience was not what I learned, but the wonderful people I met along the way who, in one way or another, are still part of my life 💫

📣 ✨ Marketing Network Assemble! If you or someone you know is a Product or Account Based Marketer, we have two exciting marketing opportunities for you at Osano! Account Based Marketing Manager: https://lnkd.in/ewv67zYn Product Marketing Manager: https://lnkd.in/e_QSPXAK If you thrive in a dynamic environment, enjoy innovation, and are passionate about making a meaningful impact, come join us at Osano! Why Osano? 💜 We're a B-corp, meaning that we prioritize people + purpose in everything we do. 🔥 There’s a ton of potential. We’re in a fast-growing space with a product customers rave about. 🌱 We value sincerity and authentic growth. Everyone receives resources + manager advocacy to support their career. 📣 Osano's leadership is accountable for providing a safe space to take risks, speak up, and be different. 🌴 Our flexible time-off policies mean it’s encouraged to take time for family, friends, mental health, sunshine -- you name it. We also require everyone to take at least 2-weeks off per year!

Lee Bennett is out and about again, although today is a Marketing event at Old Trafford, rather than an Asset Management or Street Works event. At Symology, we don't really do marketing. We'd rather invest in our solutions and focus on our existing customers ❤️. This builds long lasting relationships and a strong reputation across the community. We do have a small Sales team, who only sell where there is a need, that we know we can provide. They operate with no targets or commission based earnings, to ensure this approach. If we can't do it better, we won't try and sell to you. We believe this makes us different. If you don't know who we are or what we do, get in touch. #assetmanagement #streetworks #authorities #utilities #auroraishere #highways #streetlighting #bridges #structures #waste #groundsmaintenance #prow #customerservice #floodrisk #licences #HSEQ #lanerental #roadspacebooking #permits #playgrounds #parks #trees #enforcement

Excited to share an article recently posted on the MG Motors website, highlighting my role as a Marketing Executive! 🚀 Dive into the insights about our innovative strategies shaping the automotive industry. Check it out and let's connect! #MGMotors #MarketingExecutive #Innovation #marketingaustralia #marketingprofessional #marketingrole #digitalmarketing🌟🚗 https://lnkd.in/gbGMX-aK

"Why do companies shy away from using the word 'marketing'? 'Can we call it product management instead?' I was asked by my future manager at Paragon Medical. I was puzzled. 'Why not just call it what it is? Marketing...' I asked myself. Throughout my career, I've navigated various roles within a large OEM and now at a mid-size contract manufacturing organization. Drawing from these experiences, I've developed commercialization strategies for end-user markets and new capabilities to drive Paragon Medical's journey towards becoming truly commercially-led. I am immensely grateful to the organization for these opportunities. Yet, I still recall those initial conversations with a sense of bewilderment. Why was 'Marketing' considered taboo? Engaging with smaller businesses in MedTech and diverse industries, I've been labeled a growth strategist, dot connector, or vision caster. I've been advised, 'Don't call it Marketing when explaining what you do to others.' But why? Often, organizations lacking a built-in marketing function view it narrowly as advertising, external communications, internal posters, websites, and the like. This underscores the importance of fostering a culture that appreciates strategic planning, growth projection informed by market intelligence and VOC (Voice of Customer), commercialization strategies, resource allocation, and effective sales execution channels and educational tools, among other facets. These elements ultimately enhance advertising, communications, posters, and websites. I’m excited to report after 2 years of strategic execution and demonstrating the power of MQLs, Paragon Medical has fully embraced how Marketing adds value! (Feel free to check out some of the cool things my team is doing at ParagonMedical.com!) If you're interested in learning more or have faced similar challenges, please leave a comment. I'm eager to hear how you've championed the value of Marketing within your organization!" 👇👇👇👇👇👇

My main job as a Fractional CMO is to take the pressure off of a CEO’s marketing team. But it’s how I do that, that’s a little different… I’m all about the technicalities of branding and marketing. But my main mission is to transform marketing departments… With heart. When you lead with your heart first you build trust between CEO’s, COO’s and their colleagues. That shows everyone that they’re being heard, helped and supported. That new awareness and support is what sets up a smooth ride for momentum and strategies falling into place based on everyone’s strengths. So if your marketing team needs a new approach to go the distance DM me to start the conversation and see how we can be a good fit.

The path from tech marketing to CEO has already been trailblazed by incredible leaders like Satya Nadella. By seeing this, I am reminded that it is possible and I am inspired to study Satya’s journey. 🗺️ #productmarketing #futureoftech #ceo

Product marketing experts, I would love to get your thoughts on this: At Rockee we have eSIM plans across over 2000 SKUs covering 190+ countries in addition to regional and global plans. These largely come from wholesalers and aggregators. They are fairly commoditized in the market, but we do go to some lengths to ensure both high quality and competitive pricing. We have another set of eSIM plans across about 100 SKUs that are super high-quality, high-network priority and are negotiated directly with brand name mobile network operators. These are not commoditized, but they are higher price. It's a totally different class of product, however to anyone not familiar with how telcos work (which is most people!) look similar on the surface. Putting on your product marketing hat, what would you prioritize? 1. Consumer choice. List more products, try to educate buyers, but ultimately leave it up to them. 2. Curated choice. Being known as the go-to source for super high quality products will pay off in the end, even if it scares off budget conscious buyers in the short term. Or are there other ways to think about this? We've considered maintaining two totally separate brands - one for each approach - but this would be expensive and difficult for a bootstrapped team like ours.

A product marketing manager is crucial for manufacturers to understand their product line and position it effectively in the market. If you lack one, consider hiring soon for enhanced success.

Marketing is no longer "the colouring in department" and in the context of high growth companies, marketing input is seen as essential to product and business outcomes. Find out why in this fascinating conversation between Darrell Alfonso, Director of Marketing Strategy and Operations at Indeed.com and John Sintras, President US and Multinational at Mutinex. https://lnkd.in/gDXxN3R4