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Our Consumer Strategy & Insights team, in collaboration with L2, released new turnout projections which indicate that, on a national basis, 25% more Hispanics are expected to vote nationwide in the 2024 general election than in the 2020 general election – higher than the 19% increase among non-Hispanic voters. Michelle Day, Senior Vice President of the Political Advocacy Government Group shares, “There is more work to do before earning the support of the millions of voters still up for grabs, with many Hispanic voters not completely certain about who they plan to vote for in national and state elections. Campaigns need to utilize Spanish-language advertising to reach and engage Hispanic voters on the issues that matter most to them.”

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