"Why didn't we know about this sooner?" 😮 The worst question to ask, the worst question to get. Marketers and agencies spend a shit load of time, 💰 and energy establishing a relationship but often fail to dedicate the time to measuring and improving it. 🤷♀️ Ensuring the longevity and continuity of the client-agency relationship is critical for ongoing business success and creating an environment where people enjoying coming (or dialling) into work everyday. 🌟 Are you ready to join some of New Zealand's top brands and agencies that use Tellus, or would you rather be left asking, 'Why didn't we hear about Tellus sooner? #relationshipmanagement #marketingprocurement Commercial Communications Council Marketing Association --- Also, click the link below to read how AstraZeneca's Sabrina Traskos is focusing on improving the client/agency relationship - one brand at a time. https://lnkd.in/gFS62sKv
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Excited to share a video we found on LinkedIn about IT transformations! It sparked some thoughts about the pivotal role of KPIs in such initiatives. 🚀 Key Takeaways for IT Transformation Success: Training Effectiveness: It's not just about who shows up for training. We need to dive deeper, what do participants think of the training sessions and how effective is post-training support? Employee Sentiment: Regular surveys and engagement scores are more than just numbers; they're windows into team morale and productivity. Understanding these helps us gauge the real impact of the transformation on our people. 📊 Consistently measuring these KPIs transforms subjective perceptions into hard data. This approach is crucial for making well-informed decisions and adapting strategies as needed, ensuring a successful and positively received IT transformation. Eager to hear your thoughts and experiences! How do you measure the success of IT transformations in your organisation? #ITTransformation #KPIs #EmployeeEngagement #TrainingEffectiveness #DigitalTransformation Richard Beaumont Clair Green BA(Hons) BFP FCA
🌟📢 Exciting News from the Procurement & Finance World! 🌟📢 Hey everyone! Grab your ☕ and join Clair Green BA(Hons) BFP FCA and Richard Beaumont for a coffee break with a twist. We had the pleasure of sitting down with Andrew Philbrick, a seasoned IT pro and Head of IT at a leading London insurance firm. 🏢💼 In this latest episode, we dive into the sea of IT transformation and the critical role of managing change and people. 🌊💡 Andy brings decades of experience to the table, sharing valuable do's and don'ts that are pure gold for any change management enthusiast. Are you juggling time and resources or coordinating complex projects? Get ready to nod along as Andy discusses the real meat of change management – from adoption to impact assessment. 🎯🔄 And yes, we talked about the elephant in the room – the human side of transformation. 🐘❤️ With Andy's insights, you'll see why understanding your organization's culture and people is paramount for any successful project. 🚀💬 "It's all about the right focus, the upfront planning, and bringing everyone on board for the journey," says Andy, and we couldn't agree more! So, if you're looking to lead change that sticks and transforms beyond just tech, this chat is for you. 🌐🔧 Tune in to hear how embracing tools like SecureCert can turn your transformation challenges into triumphs. 🏆👏 👉 Don't miss out on this opportunity to reshape the way you think about change. Click the link to listen and elevate your strategy with wisdom from the trenches! Until next time, keep transforming and thriving! #changemanagement #ITTransformation #BusinessGrowth #Leadership https://lnkd.in/dFCCE9T2
The Procurement & Finance Coffee Break: Episode 34 - The Importance of Managing Change
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Great idea. Will #illuminopartnership reach down to these fine shores? #Aotearoa #newzealand
Nick Sparey, former Johnson & Johnson Marketing Procurement VP, sets up the Illumino Partnership With a background in Agencies at Havas and Omnicom, Consulting at Accenture and client-side at Johnson & Johnson its Managing Partner Nick Sparey has over 30 years of experience within the industry from all sides of the spectrum. Illumino partnership’s core values reside in helping procurement teams adapt to pressures from cross-functional internal stakeholders to continuously deliver value and savings, as well as managing an increasingly complex and diverse supplier portfolio across the marketing spend. Sparey says that “As the founder of the illumino partnership consultancy, my goal is to enable marketing procurement teams globally, regionally and locally to realize their strategic priorities with both internal stakeholders and the external agency supply base with solutions that drive innovation, added value and collaboration. I will help to provide the knowledge and experience gained from my years with global procurement at Johnson & Johnson to allow them to make better informed decisions across all categories of spend by championing fairness, trust and transparency.” #marketingprocurement #mediamanagement #managementconsulting #indirectprocurement https://lnkd.in/eyb3ECrj
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Wow, AstraZeneca are leading the way with creating high functioning client/agency relationships. We love this quote from AZ Head of Commercial Procurement, Sabrina Traskos "Our current challenge is not how to write performance-based contracts for our agencies. Instead, what occupies us today is the cultural process we have to go through to get there. We have to fundamentally change the current practices and current thinking that define today’s client-agency relationships. Most importantly, we have to embrace our media and creative agencies as strategic partners who have entirely new goals – improved brand performance – and we have to make it possible for them to succeed in this role, overturning any dysfunctional client practices that get in the way." In our experience (with measuring and optimising client/agency relationships), the highest performing relationships are built on transparency and balance (two-way feedback is mandatory). #marketingprocurement CIPS Australia & New Zealand #clientagencyrelationships
Procurement can and should focus on improving the quality of client-agency relationships -- so that brand performance can be strengthened. AstraZeneca is leading the way. Read this interview with Sabrina Traskos, Head of Commercial Procurement at AstraZeneca.
Fixing Agency Relationships, One Brand at a Time -- the Agency Partnership Certification Program
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