"The best comms professionals are the ones I know I can trust: they will give me a steer, they will put me on the phone with the boss..." Telum Media spoke with Robin Harding, Asia Editor at the Financial Times, about his pursuit of journalism and how PR professionals can pitch to FT. Read on Telum - https://lnkd.in/ggtMv-me #creatingconnections #mediarelations #journalism
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News for All explores how journalism can fix its trust issues: "Marginalised people and communities regard the impact of journalism’s 'public service' in the same way as they regard the police - as an arm of the state, having a profoundly negative impact on their lives" #journalism #media #news
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Our data shows that the Australian public have doubts about the #integrity of our media companies, ranking poorly on our survey for both honesty and responsibility. To improve perceptions of overall leadership this institution needs to demonstrate stronger commitment to the public good and public interest journalism. Read more in our latest article 👉 https://buff.ly/4c6FAhb #australianleadership #media #journalism
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Swipe to see the factors that journalists say make up the “perfect” PR pitch according to Cision’s latest State of the Media Report 🤓✍️ . . . #publicrelations #communications #PRtips #cision #cisionstateofthemedia #mediapitching #brandvisibility #PRpros #PRpitch #emailpitch #journalism
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73% of journalists stated that only 0-25% of pitches they receive are actually relevant to them. 😬📨 How can you ensure your pitches are among the 25% that journalists find relevant? Forming strong relationships with journalists is vital in PR. It enhances media coverage and improves your daily workflow. Cision recently released a report detailing strategies to win over journalists. The report includes statistics and insights on what works best for them and how to make their jobs easier. 🤩 PR Consultant Georgina Tierney has outlined these tips in her new blog, featuring additional insights from BlueSky.💡 Visit the link below to read Georgina’s full blog! ⬇ https://lnkd.in/ejRSvy5z #BlueSkyEducation #Journalism #EducationPR #PublicRelations
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Founder of Pure Public Relations, PR for businesses that want to grow, industry bodies, charities and not-for-profits.
A great media database is a powerful tool in the world of PR, but equally as important is knowing how you can use it to build trusted relationships with journalists. Learn more in the video below. #PublicRelations #MediaRelations #Journalism #PRTips
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Just like in journalism, there's no one-size-fits-all solution in PR. Each story and strategy needs its unique touch. Follow us for more! #mogulpress #PRAgency #StrategicStorytelling #PublicRelations #MediaRelations #PRLife #Journalism #Customization
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The Rise of Independent Media Outlets in Asia" - Explore how new media voices in Asia are revolutionizing journalism and shaping public opinion. Read the full story on our website! #Journalism #IndependentMedia #Asia https://lnkd.in/eAmbjzrM
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TOP reasons for REJECTING a #PRpitch According to the Muck Rack State of Journalism 2024 Study, 46% of journalists get over 6 pitches daily. However, 49% of journalists seldom or never reply to the pitches, primarily due to relevance issues. The TOP reasons for rejecting PR pitches are: ▪ 73% not relevant to the journalist’s coverage area ▪ 7% other (including not newsworthy or very promotional pitches) ▪ 6% lack of personalization ▪ 5% bad timing ▪ 2% too lengthy ▪ 1% confusing subject line ▪ 0% large attachments This data suggests a need for more targeted, relevant pitches from PR professionals to improve collaboration with journalists. #prtips #prpitch #axxilion #prandjournalism #howtopitch #strategiccommunications
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Curious about what you need to keep in mind when pitching business and finance journalists? 👀 💼 We analyzed our State of Journalism report and spoke with some journalists to help you! Check out our blog to learn more from Will Bauer of St. Louis Public Radio, Eric Strauss of ROI-NJ and one anonymous reporter: https://bit.ly/3wvz8RT #journalism #financejournalism #businessjournalism #financeindustry
How to pitch business and finance journalists | Muck Rack Blog
muckrack.com
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PhD, MBA (Liverpool, UK), MA (Mass Comm) Associate Professor & Head, UPES School of Liberal Studies & Media, Fellow- Royal Asiatic Society, Former Television Journalist and Multimedia Producer
Thought-provoking read: "Alternative News Values in Community Citizen Journalism" This article in Journalism Practice by Chun Hong Tse highlights the unique perspective of community citizen journalists. One interviewee's statement resonated with me: "As long as you think you should report it, you should report it... I am not the so-called media 'with a boss.' I prefer to maintain my own... a kind of independence." This reflects the value they place on autonomy and reporting what matters most to their community. #citizenjournalism #journalism #communitynews #media #altnews #newsvalues
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3moGreat insights from Robin Harding! Trust and effective communication are truly the cornerstones of successful media relations. Well done, Telum Media.