"Don’t make pitches too complex - you have to be able to sell an idea in one line." Following his promotion to Content Director, Motoring at News Corp Australia, David McCowen spoke with Telum Media about what the editorial team looks for in pitches and their recent shift toward native vertical video formats. Read on Telum - https://lnkd.in/gQSRrXkY #creatingconnections #mediarelations #motoring #journalism
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"Short-form video storytellers will remain in great demand in 2024" says the Reuters Institute for the Study of Journalism's latest future of news report. I've had 140 million views on TikTok from factual storytelling and I help organisations with their content strategies alongside making my own content, and here's my bonus advice for 2024. 🔴 shortform creators aren't only going to turboboost your TikTok accounts, they're going to make your Instagram & YouTube pop off because they're also prioritising shortform vertical video right now 🔴 shortform creators are agile and used to nagivating new platform changes because that's the reality of life on video. You need that for the changes that are about to alter our video habits all over again. 🔴 shortform creators are so trained on hooks that they can advise not just on video making but ideating. They have a sixth sense for what might go viral and that content ends up being great repurposed for newsletters too. So if you're doing what this graph suggests - leaning more into vertical video - don't forget how multipurpose vertical video specialists are!
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Discover how MediaFeed transforms brands into content creators, fostering deep connections through quality content and syndication. Led by Michael Schreiber’s journalistic expertise, MediaFeed combines high editorial standards with effective content distribution, driving significant organic traffic growth. Read our latest blog to learn more: https://lnkd.in/gqhbx8ZK #ContentCreation #BrandEngagement #MediaFeed #Syndication #Journalism #Marketing #BrandBuilding #Fastener
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MetaSoilverse: Redefining News Production Revolutionize your newsroom with immersive virtual experiences. ✅Collaborate with journalists worldwide ✅Create engaging and interactive content ✅Reach a wider audience in the metaverse Join MetaSoilverse and lead the way in the future of journalism! #Metaverse #News #ContentCreation #Journalism #MetaSoilverse
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The reader can read the traditional #newspaper and also scan a target #image to reveal the augmented content related to the story. Newspapers can #augment cartoons or share video stories with their readers. According to mindshare, AR is three times more memorable than traditional #media
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Hey there, content connoisseurs! 📰✨ Ever wonder why some articles just grab your attention? It's all about that visual punch and storytelling charm! 🥊💥 Great design and engaging journalism aren't just icing on the cake; they're the secret sauce to captivating your audience. 🍰🔍 At CultureShoxMedia, we perfectly mix these ingredients, giving your brand the zest it needs to stand out. #VisualAppeal #EngagingContent #StorytellingMatters #cultureshoxmedia
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Expect major consolidation among platforms & content production companies: Mautik Tolia In an insightful interaction with Adgully, Mautik Tolia, Founder and Director of Bodhitree Multimedia Ltd., shares the company’s vision for growth in the media industry. He discusses Bodhitree’s recent foray into media rights management, its approach to leveraging international content formats for Indian audiences, and the significance of regional content for driving expansion. read more: https://lnkd.in/dX9pAzZ9 ✍ Siddhesh Shirsat
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REAL-TIME CAPTIONING - REALLY? Live Captions: Making Real-Time Content Accessible. #realtimecaptioning #captioning #livecaptioning https://lnkd.in/d_r5PfBX
Live Captions: Making Real-Time Content Accessible
waywithwords.net
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Nice to see a small taster of the variety of content we deliver and the value we create. We engage, excite and entertain (where appropriate) but most importantly, turn the complex into interesting. Our legacy experience with some of the largest global brands drives impressive ROI for our clients. We can't wait to see what this year has in store. If you're a b2b brand in need of real results across content marketing, employer brand or stakeholder comms - speak to us. We'd love to help. #content #contentmarketing #contentmarketingstrategy #employerbrand #stakeholdercomms #comms #communications #internalcomms #b2b #brand #ROI
Presenting the Wardour Content team's 2023 Wrapped 👇 Founded by FT journalists, content is a big part of what we do - as you can see! Thank you to our clients and the team for a brilliant year. #ContentMarketing #CreativeAgency
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A/b testing of news headlines - Different headlines, same picture, and same content. Shows how much a good headline that intrigues people’s curiosity matters. Am assuming overall goal is to increase audience clicks and increased content consumption. Both posted at the same time (20 hours ago). One headline has 860k views. Second headline has 388k views. #intriguing
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REAL-TIME CAPTIONING - REALLY? Live Captions: Making Real-Time Content Accessible. #realtimecaptioning #captioning #livecaptioning https://lnkd.in/dZ42_UDi
Live Captions: Making Real-Time Content Accessible
waywithwords.net
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