Tennent's Direct’s Post

Ingredient Spotlight: Get to Know the Spirits Used in Cocktails Spirits, also known as liquors, make for the base ingredient in most cocktail blends. They are supposed to have a neutral flavor profile and are used to add a boozy kick to the mix. If you know a little about cocktails, you’ll know that the base typically consists of distilled liquors such as vodka, whiskey, tequila, brandy, gin, rum, etc. These are the top choice in spirits and are always stocked in bars all around the world. If you’ve got an exquisite bottle of liquor sitting at home but don’t know what to do with it, try some of our favorite recipes. - Vodka Cocktails: Espresso Martini, Vodkatini, Black Russian, Milano, Vodka Sour, Kangaroo - Gin Cocktails: Negroni Cocktail, Dry Martini, Coffee Sour, Income Tax Cocktail, Clover Leaf - Whiskey Cocktails: Manhattan, Whiskey Sour, Mint Julep, Old Fashioned, Scotch Sour, Scotch Negroni, Highlander, Dreamsicle - Rum Cocktails: Daiquiri, Mojito Cocktail, Casablanca, Sloppy Joe, Mint Daiquiri - Brandy Cocktails: Cognac Julep, Brandy Sour, Brandy Manhattan, Sidecar, Pierre Collins, Hot Toddy - Tequila Cocktails: Margarita, Picador, Tequila Sour, Mexican Manhattan, Tequila Sunset, Tequila’tini, Rosita Don’t have the right glassware for serving cocktails? Start your collection with a versatile set of go-to pieces like these round cups and goblet-style glasses. Then keep adding as you go! #CocktailIngredients #CocktailCreations #DrinkInspiration #MixologyMagic #BartenderEssentials #CraftingCocktails #CocktailCulture #CocktailHour #CocktailInspo #DrinkIdeas

WHISKY GALORE 8 : J&B Martini Blend First, there was the gin martini. Then came vodka. Now, anything goes. You can even have an espresso martini. So one day I thought, why not a whisky martini? Let's create a Scotch specially designed to be served as the base for a martini. Scotch can be as diverse as astringent, peaty Lagavulin and soft, estery Famous Grouse. There's enough variety in the hundreds of distilleries in Scotland to produce a unique martini blend. Our martini whisky must be utterly different. We would employ a world class gin distiller as the lead. Because that's where the martini began. And a brilliant whisky person as a second-in-com mand. Someone who knew every distillery in Scotland. And finally, a mixologist to provide the magic touch. And we'd start in New York, where the martini began. Where people would be receptive to a new idea. And we'd bring back J&B and make it famous again. It was once the biggest-selling Scotch in America. J&B Martini Blend hasn't happened yet. I am waiting patiently to see if anyone will take it on. It is no longer my idea. It's anybody's! Go for it. That story isn't in my book - yet. But J&B is one of my 'hero' brands. Check it out on https://lnkd.in/eyRzmuK for a stack of brand stories, winners and losers. And lots of fun. #innovation #ideas #themartini #whisky #drinksbusiness

"Tequila vs. Brandy/Cognac/Whisky: Breaking Industry Paradigms" In the world of spirits, Tequila is often overlooked in comparison to the likes of Brandy, Cognac, and Whisky. However, it's time to rethink this narrative. Tequila possesses the potential to emerge as the most intriguing spirit globally. Did you know? Tequila can boast at least 600 different flavor profiles, surpassing Cognac's 300 and Whisky's 150. This richness in flavors, combined with its versatility and stringent quality controls, positions Tequila as a unique and competitive spirit. Consider the market size: In the United States, Brandy/Cognac has a market volume of about 148 million liters, and Whisky about 637.5 million liters (Euromonitor, 2022). Tequila, along with Mezcal, holds a substantial market volume of 285 million liters (Euromonitor, 2022) in the U.S. It's time to challenge the norms and recognize Tequila's capability to contend for the crown in the distilled spirits category. Let's embrace the diversity and richness that Tequila brings to our tables! #Tequila #SpiritsIndustry #MarketTrends #Innovation #mexicanculture

🌍 Exploring the Best-Selling Liquors and Spirits Around the Globe 🥃 As the world becomes more interconnected, the appreciation for diverse liquors and spirits is on the rise. From craft distilleries to global brands, here are some of the best-selling liquors that have captured the hearts (and palates) of consumers abroad: Whiskey 🥃 Jameson Irish Whiskey: A staple in bars worldwide, known for its smoothness and versatility in cocktails. Jack Daniel’s Tennessee Whiskey: This iconic American brand remains a favorite, embodying the spirit of the South. Vodka 🍸 Smirnoff: This vodka brand dominates the market with its wide range of flavors and accessibility. Grey Goose: A premium choice that has earned its place as a symbol of luxury. Tequila 🌵 Patrón: Known for its high-quality tequila, Patrón has set the standard for what tequila should be. Jose Cuervo: This brand has made tequila a household name, offering everything from traditional to ready-to-drink options. Rum 🏝️ Bacardi: One of the most recognizable rum brands, Bacardi’s versatility makes it a go-to for cocktails. Captain Morgan: With its spiced rum, it appeals to a younger audience looking for fun and flavor. Gin 🍹 Bombay Sapphire: This gin is celebrated for its botanical flavors and is a favorite in gin and tonics. Tanqueray: A classic choice that stands the test of time, known for its crisp, clean taste. 🌟 Why These Brands? These brands have not only mastered their craft but have also embraced global marketing strategies that resonate with consumers. Their success is a testament to the importance of quality, branding, and adaptability in the ever-evolving spirits market. As professionals in the industry, understanding these trends can help us anticipate consumer preferences and drive our own brands forward. What are some of your favorite spirits, and how do you see the market evolving? Share your thoughts below! ⬇️ #Liquor #Spirits #GlobalMarket #Whiskey #Vodka #Tequila #Rum #Gin #ConsumerTrends

🌍 Exploring the Best-Selling Liquors and Spirits Around the Globe 🥃 As the world becomes more interconnected, the appreciation for diverse liquors and spirits is on the rise. From craft distilleries to global brands, here are some of the best-selling liquors that have captured the hearts (and palates) of consumers abroad: Whiskey 🥃 Jameson Irish Whiskey: A staple in bars worldwide, known for its smoothness and versatility in cocktails. Jack Daniel’s Tennessee Whiskey: This iconic American brand remains a favorite, embodying the spirit of the South. Vodka 🍸 Smirnoff: This vodka brand dominates the market with its wide range of flavors and accessibility. Grey Goose: A premium choice that has earned its place as a symbol of luxury. Tequila 🌵 Patrón: Known for its high-quality tequila, Patrón has set the standard for what tequila should be. Jose Cuervo: This brand has made tequila a household name, offering everything from traditional to ready-to-drink options. Rum 🏝️ Bacardi: One of the most recognizable rum brands, Bacardi’s versatility makes it a go-to for cocktails. Captain Morgan: With its spiced rum, it appeals to a younger audience looking for fun and flavor. Gin 🍹 Bombay Sapphire: This gin is celebrated for its botanical flavors and is a favorite in gin and tonics. Tanqueray: A classic choice that stands the test of time, known for its crisp, clean taste. 🌟 Why These Brands? These brands have not only mastered their craft but have also embraced global marketing strategies that resonate with consumers. Their success is a testament to the importance of quality, branding, and adaptability in the ever-evolving spirits market. As professionals in the industry, understanding these trends can help us anticipate consumer preferences and drive our own brands forward. What are some of your favorite spirits, and how do you see the market evolving? Share your thoughts below! ⬇️ #Liquor #Spirits #GlobalMarket #Whiskey #Vodka #Tequila #Rum #Gin #ConsumerTrends

When it comes to classic cocktails, martinis are among the most iconic and versatile options you can find. How do you make a martini? Let’s dive into this list of all the different types of martinis. https://ow.ly/aEts50TOlQa

🍹 Elevate Your Cocktail Game with a Bold Twist on the Classic Negroni 🍹 Attention all cocktail aficionados and professionals in the spirits industry! Allow me to introduce you to the Tequila Negroni (Tegroni), a delightful variation that maintains the beloved balance of the original while infusing it with the rich, complex flavors of tequila. Why Tequila? Replacing gin with tequila transforms the classic cocktail into a smooth, agave-infused masterpiece. The choice of Blanco tequila ensures a crisp, clear flavor profile that beautifully complements the bitter-sweet dance of Campari and sweet vermouth. Recipe for Success: *1 Oz. Blanco Tequila: For that crisp agave essence. *1 Oz. Campari: For the signature bitter complexity. *1 Oz. Sweet Vermouth: To add depth and sweetness. *Ice: To chill and slightly dilute, enhancing the flavors. *Orange Peel: For an aromatic garnish that perfectly ties it all together. Crafting Your Cocktail: 1. Mix tequila, Campari, and sweet vermouth over ice in a mixing glass. 2. Stir well to chill and meld the flavors. 3. Strain into a lowball glass filled with ice. 4. Garnish with a twist of orange peel to unleash a burst of citrus aroma. Enjoy the sophisticated blend of flavors. The Perfect Serve: This Tequila Negroni is not just a cocktail; it's an experience. Whether you're looking to impress guests at your next gathering, add a unique offering to your bar menu, or simply enjoy a moment of refined relaxation, this cocktail is sure to delight. As we continue to explore innovative ways to enjoy classic spirits, the Tequila Negroni "Tegroni" stands as a testament to the art of cocktail crafting. Share your thoughts, and let's celebrate the endless possibilities of mixology together! Enjoy responsibly! #tequila #cocktails #spiritsindustry #spiritsbusiness #innovation

🌵 🍋🟩 Happy National Tequila Day! 🍋🟩 🌵 Today, we raise our glasses to one of Mexico’s finest exports and a beloved spirit around the world—Tequila! 🎉 Tequila is more than just a drink; it's a testament to tradition, craftsmanship, and the rich cultural heritage of Mexico. Whether you prefer it neat, in a cocktail, or paired with a delicious meal, today is the perfect day to appreciate the art and history behind this iconic beverage. Here are a few ways to celebrate: 1. Try a New Cocktail: Explore new flavors by trying a classic Margarita, a Tequila Sunrise, or a Paloma. 2. Learn About Tequila: Take some time to read about the different types of tequila (Blanco, Reposado, Añejo) and the process of making it.

A $32billion industry, growing 6% annually—experience it! Scotch whisky, originating from Scotland, is a centuries-old spirit with a rich heritage. Its production is tightly regulated, ensuring high quality and distinct regional styles. The global Scotch whisky industry is currently thriving, valued at over $32billion, and is projected to grow steadily over the next five years, driven by increasing demand in emerging markets and a rising interest in premium spirits. People can enjoy Scotch whisky neat, on the rocks, or with a splash of water to open up its flavors. Bartenders can creatively use it in cocktails, leveraging its diverse profiles—from peaty and smoky to smooth and fruity. Classic whisky-based cocktails like the highball and Old fashioned highlight its versatility, allowing bartenders to craft innovative drinks that appeal to both traditionalists and modern cocktail enthusiasts. The continued evolution of Scotch whisky in cocktails and premium sipping experiences is set to drive its popularity further.

Creating a series of cocktails for your cocktail menu, weather its seasonal, monthly or bi-monthly is a great tool to keep your regular customers and guests revisiting your venue and falling in love with your bar program. This is exactly what the legendary Milk&Honey did. The bar team created a series called “HANDS” featuring different cocktails that essentially were variations of other successful cocktails. The Right Hand (Aged Rum), Tres Hands (Tequila/Mezcal) and Smoking Hand (Scotch) were examples of this series. The Left Hand, created by Sam Ross is a play on the Negroni…just before the Boulevardier had its comeback to popularity. @samueljoelross *Original recipe called for Bittermans chocolate bitters (I couldn’t get my hands (right or left) on it for this vid, so try it both ways and let me know your thoughts👇 THE LEFT HAND 1.5 oz Bourbon .75 oz Sweet Vermouth .75 oz Campari 3 dashes chocolate bitters Brandies cherry garnish Served..up #eventplanning #eventplanner #customerretention