Terakeet’s Post

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Consumer behavior has changed, and brands are fighting to connect with their audience across their dynamic and complex journeys. Yet, less than half of consumers believe brands are successful in meeting where they are with the content they’re asking for. The learning? The traditional, linear path to purchase is no longer accurate — and maybe never was. The solution? Brands need unique consumer behavior insights to understand what audiences needs across their journeys. Then, they must create content that answers those needs and is optimized for visibility whenever consumers are looking for help. #ReceptionMarketing #ConsumerJourney

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