Terminus’ Post

Struggling with dormant leads? Don't delete them! Why? It’s 3 to 10 times less expensive to re-engage customers than to acquire new ones! We can help you transform dormant leads into loyal customers and boost your business growth. Read all about it here: [https://hubs.li/Q02KRW_R0] #CRM #LeadReactivation #SalesGrowth #MarketingStrategies #ContentBacon

📢 Understanding the difference between leads and contacts is vital for effective digital marketing engagement. Leads are potential business relationships, while contacts are individuals or entities in your CRM. Generating leads through various channels and qualifying them helps prioritize your efforts. Contacts encompass anyone in your CRM, and managing and segmenting their information is key. Building lasting relationships with contacts involves personalization, leveraging feedback, and a proactive approach. As leads progress, nurturing them with personalized content and targeted email campaigns leads to successful conversions. #CRM #DigitalMarketing https://hubs.ly/Q02kmZZH0

It's Smart To Inform Yourself About CRM In B2B Marketing And Explore Strategies To Nurture Long-Term Client Partnerships! Know The Role Of CRM In B2B Marketing: Strategies For Nurturing Long-term Business Relationships. Link: https://lnkd.in/dUs-HmzP Tags: #Role #CRM #B2B #Marketing #Strategies #Nurturing #LongTerm #Business #Relationships #MarketingStrategies #B2BMarketing

Upselling/cross-selling are great ways to drive sustained revenue! 💵 Explore how you can leverage these #sales tactics to boost your business growth and ROI using SugarCRM. https://sgrcrm.co/3AAil1B

A new CRM strategy could help you maximise your existing customer base. From cross-selling to upselling, your CRM can help you leverage new sales tactics to boost your business growth and ROI. Our partners at SugarCRM dive into this topic here: https://okt.to/B26JZM #SugarCRM #CRMstrategy

Transforming leads into loyal customers is essential for business growth. Successful businesses focus on each stage of their funnel, from attracting prospects to closing the deal. It's about a strategic, data-driven approach that aligns with industry-specific benchmarks and adapts over time. I remember when a simple adjustment to the CTA on a landing page led to a 10% increase in conversions. This highlighted the importance of small changes and the role of A/B testing in optimizing the sales process. To turn your sales funnel into a powerful tool for growth: 1. Compare your current rates with industry benchmarks. 2. Enhance the top of the funnel to attract high-quality leads. 3. Use personalization and segmentation in the middle of the funnel for effective nurturing. 4. Employ data-informed strategies to close deals at the bottom of the funnel. 5. Commit to continuous improvement through feedback and analytics. Are you using data to refine your sales tactics? How do you use customer feedback in your optimization process? Let's explore how to maximize your sales funnel for growth. #SalesFunnel #ConversionRateOptimization #LeadGeneration #CustomerJourney #BusinessGrowth #DataDriven #MarketingStrategy

Upselling/cross-selling are great ways to drive sustained revenue! 💵 Explore how you can leverage these #sales tactics to boost your business growth and ROI using SugarCRM. https://sgrcrm.co/4cvQo8B

How many times should you follow up a prospect lead once it has landed in the CRM? Here is a infographic to sum up the average touchpoints needed in the prospect to customer journey At Hovers we help Real Estate, Education or B2B brands to develop a follow-up automation process to optimize the lead generation process flow after the media buying campaign have landed a high intent lead to the CRM. #leadgeneration #sales #growthmarketing #d2c #crm #realestate

Mastering Metrics: The Key to B2B Marketing Success II have been having a lot of conversations with my clients and prospective clients about what to measure. Knowing which metrics to measure can make the difference between strategy and guesswork. But with a myriad of data points available, which ones truly matter? Focus on What Drives Revenue Start with metrics that tie directly to business outcomes: Lead Generation: Track not just the volume but the quality of leads. How well do they convert into opportunities? Customer Acquisition Cost (CAC): Understanding the cost involved in acquiring new customers is crucial for optimizing marketing spend. Lifetime Value (LTV): Measure the total revenue a business can reasonably expect from a single customer account. Enhance Your Measurement Tactics Accurate measurement is as critical as the metrics themselves: Integration of Tools: Ensure your CRM, email marketing, and analytics platforms speak to each other. Seamless integration provides a holistic view of the customer journey. Regular Reporting: Establish a routine for reporting that allows for real-time adjustments and strategic pivots. Test and Learn: Continuously test your strategies and measurement approaches. What works today may not work tomorrow as market dynamics shift. Share Insights Across Departments Break down silos by sharing key metrics with sales, customer service, and product development teams. Collaborative insights lead to a cohesive strategy that propels growth. Keep an Eye on Industry Benchmarks Stay updated with industry benchmarks to see how your metrics stack up against peers. This not only highlights areas of strength but also pinpoints improvement opportunities. Remember, the goal of measuring these metrics isn't just to gather data, but to turn insights into actionable strategies that drive tangible results. Let’s discuss below: What metrics have been most indicative of your success? Need help? hit me back. #B2BMarketing #MarketingMetrics #DigitalMarketing #BusinessStrategy #LeadGeneration

In the competitive landscape of B2B marketing, organizations benefit significantly from defining their Ideal Customer Profile (ICP). This guide delves into the critical elements required to outline an ICP effectively, highlighting the importance of understanding a target audience's pain points, goals, and behaviors. By focusing on quality over quantity in their prospecting efforts, businesses can streamline their sales strategies, ensuring a greater alignment between their offerings and customer needs. For detailed insights, read more at https://buff.ly/3M3IE2x .