Terrence Willis’ Post

Roku and Leger did some research on #streaming and #advertising. Here is one thing that stood out: Half of respondents (51%) say they scroll on their phone and stream TV at the same time, and two-in-ten (21%) say their TV is on while they work from home. Potential Implications: 1. Ad Efficacy: Ads are simply not being seen. 2. Multi-Tasking: People are really only absorbing part of a message. IAB Canada Canadian Marketing Association Association of Canadian Advertisers (ACA) Netflix Disney Streaming Justin Erdman Bell Media Prime Video & Amazon MGM Studios Amazon Ads thinktv Canada

Enter Over-The-Top (OTT) advertising—your answer to reaching viewers who have moved away from cable. With OTT, you can target audiences directly on the streaming platforms they love, ensuring your ads are seen by the right people at the right time. . 𝑳𝒆𝒂𝒓𝒏 𝑴𝒐𝒓𝒆 👉🏻 www.forge-advertising.com . . #ForgeAdvertising #OTTAdvertising #DigitalMarketing #CutTheCord #ReachYourAudience #StreamingAds #TargetedAdvertising #VideoMarketing

Ad-supported streaming is becoming the new norm. It's almost like it's... cable 2.0! https://hubs.ly/Q02S3c5p0 How do you feel about ads entering your streaming experience? Are the ads you're seeing regularly aligned with your needs, or do they seem random? #Streaming #Amazon #Advertising #Ads

The streaming video/CTV doom loop continues. No profitability - higher prices - more advertising - less spending on original production/less new quality content - fewer viewers - go back to start. From the advertiser's point of view this will lead to consolidation, less choice, less competition, lacking innovation in advertiser-facing products, higher ad prices.

⏸ Pause Ads ⏸ Do people really pay attention to those? And if so, do they take action? Turns out the answer to both questions is "yes!" According to a new report from VAB, streaming ad units beyond traditional :15 and :30 video ads, such as pause ads, drive consumer engagement and action. Are these attention-grabbing ad units something you'd like to explore? Let's chat! Don't know what a pause ad is? Check out this example on Hulu from TechCrunch: https://lnkd.in/gy92u_nV Download the full report from VAB here: https://lnkd.in/gijisDWC #infographic #streaming #adunit #digitalads #digitaladvertising #mediabuying #digitalmedia

2 out of 3 viewers would OPT FOR ADS to save money on streaming. Your video advertising needs to be on OTT/CTV. These channels provide #TargetedGrowth, #CrossDeviceReach, #HighEngagement and #MeasureableImpact. We can get you started. #OTT #CTV #DigitalAdvertising https://hubs.ly/Q02j39Zb0

CTV viewer behaviors are changing as rapidly as the CTV space itself. 📈 In fact, contrary to popular belief, our latest research found that ad-supported CTV models are preferred by more viewers over subscription models. Stay informed on the shifting behavior of CTV viewers by downloading our Big Shift III report: https://hubs.ly/Q02spHPd0 #connectedTV #advertising #streaming #research

Bahakel Digital is pleased to announce that we are now offering programmatic advertising on the #1 streaming platform: Netflix! 🎉 Target your ideal customers by geo, age and gender, interest, viewing mood, and/or language preference, and get your reporting in a single unified dashboard that focuses on your business goals. If you're interested in learning more, I'd love to set up a quick 15-minute call to share some of the details and learn more about your goals. #netflix #advertising #digitaladvertising #ott #streaming

It’s interesting that viewers are moving towards free, ad-supported streaming rather than subscription-based, ad-free viewing, (a recent LG Ad Solutions survey said 69% of those polled chose ad-supported streaming).  Is this because viewers are increasingly happy watching content in an advertising environment, or is this a symptom of the cost of living crisis? Either way, a number of those viewers who choose to pay to avoid advertising are wealthier viewers, exactly the type of consumer that brands want to reach.

Has Google Raised its Ad Game Again by Partnering with Hollywood Heavyweights? 🎬📈 Google is making bold moves in the streaming advertising space, cementing partnerships with industry giants like Disney, Warner Bros. Discovery, Paramount Global, and NBCUniversal. Through its Display & Video 360 tools, Google is empowering advertisers to target consumers more effectively across streaming platforms, promising higher returns on ad spend and greater flexibility. With YouTube also in the spotlight, it's clear that Google is committed to shaping the future of advertising in the streaming era. How do you envision these partnerships transforming the streaming advertising landscape? 💬 #GoogleAds #Streaming #Advertising #DigitalMarketing #MediaPartnerships #ContentMarketing #VideoAds #AdTech #MarketingStrategy