LG Ad Solutions’ Post

An easy guide to the 6 latest CTV trends in 2024—now available. 📈📺 With CTV viewing growing by +140% in the last five years, now is the time to stay ahead with fresh data on FAST vs. subscriptions, churn vs. bundles and more. Want more? Unlock all the trends here: https://lnkd.in/exDeGCsc #CTV #ConnectedTV #Streaming #Advertising #Marketing

It’s here! Check out and download the Big Shift Wave 3 report if you’re interested in learning about shifting behaviors in TV and streaming TV habits. This one is probability my favorite thought leadership piece for staying on top of the consumer trends.

Yesterday, I had the privilege to catch up with Fred Godfrey, CEO of Origin, to discuss how the company is redefining CTV performance advertising through long-term client relationships and creative innovation. Below is 2 assets for the (FREE) price of one! 𝐀𝐬𝐬𝐞𝐭 𝟏 is a written Q&A that dives into how strategies to combat ad fatigue and enhances viewer engagement and how we should be moving BEYOND traditional ad formats. 𝐀𝐬𝐬𝐞𝐭 𝟐 is an unstructured, unfiltered, unplanned conversation about CTV, pizza, puke green automobiles, and the inaugral edition of the interactive game "DO YOU KNOW WHAT THIS IS?" ENJOY EVERYBODY! I LOVE YOU ALL!!!! https://lnkd.in/e8Dm3r85 #streaming #advertising #mediabuying #tv #streamingmedia

Ever paused your stream and see an ad? Marketers you should on with it as is working! Did you know that half of people who watch streaming services have actually done something because of an ad they saw during a pause? A new report says "pause ads" could be a powerful tool for advertisers. These are the ads that show up when you hit pause to grab a snack or take a quick break. Platforms like Hulu, Peacock, and even Disney+ are using them more and more. Maybe those pause ads aren't so annoying after all? Want to read more head over to the link here : - https://lnkd.in/dnkKbJ7V #TVadvertising #streaming #marketing

Came across an interesting MediaPost article about CTV ad transparency. They call for "scrutiny and transparency  from all major players" and emphasize that "not all CTV inventory is equal" It's vital brands demand transparent TV partners & that platforms provide insights on where ads are running. Simulmedia has been a pioneer in the space, reporting back on the premium publishers and content where ads are being shown. Every advertiser and agency that works with us sees where their impressions are going in our 24/7 dashboard. Transparency 🤝 CTV Link to the article in the comments. #transparency #ctv #streaming #ctvadvertising #ctvads #mediapost #tvadvertising MediaPost AdTechGod

Did you know Wurl has been spotlighted in VideoWeek's 2024 CTV Advertising Guide North America!? 👀 From Ria Madrid's expert analysis to insights on how major events impact CTV ad spend, this guide covers it all. Check out our blog for the details 👉https://hubs.ly/Q02Jfzbb0 #CTV #Streaming #AdTech #Advertising

Exciting News: The Latest Big Shift Research is Now Available! 📺📑 This edition dives into the evolving preferences and behaviors of CTV viewers, revealing interesting trends and challenging some common assumptions. Key Insights Include: 👉 High Preference for Free Streaming: An overwhelming 70% of CTV users favor free, ad-supported streaming services over paid subscriptions. 👉 Subscription Habits: A notable 63% of viewers are inclined to subscribe to streaming services for specific content, with a tendency to cancel or pause their subscription once they've consumed the desired content. 👉 Decision Time: The average time viewers spend deciding what to watch has doubled in the last year, now standing at approximately 12 minutes. These findings underscore the dynamic nature of viewer preferences and the importance of adapting to these changes. For a deeper dive into these insights and more, download the full Big Shift 3 report here: https://hubs.ly/Q02rQ7Sg0 #streaming #ConnectedTV #advertising

👥 7 in 10 CTV users prefer to stream free, ad-supported content rather than subscribing to a paid service without ads. 📺 90% of US consumers have a Connected TV, and over half (56%) prefer streaming services over traditional TV.   Ad-supported CTV is heating up, presenting a golden opportunity for advertisers. Dive deeper into the findings with the full report from LG Ad Solutions.

Boost viewership, optimize content, and maximize revenue. It all starts with understanding your audience.    Are you ready to craft a monetization strategy that meets viewers’ as well as your needs? Connect with us: https://lnkd.in/gT9Xm3HY #Vidgyor #adtech #monetization #advertising #monetizationstrategies #fastchannels #usa #usmarket #techtrends2024 #artificialintelligence #revenuegrowth #adrevenue #technology #broadcaster #broadcastmedia #streaming #videoads

"For CTV devices, weekly reach was 75% of all U.S. households in mid-2023, five percentage points higher than a year earlier. It passed linear TV (live + time-shifted) in the process". Let's connect about how JamLoop can help you with your OTT/CTV strategy! Nielsen #ctvadvertising #streamingmedia #streaming #media #mediabuying #advertising #marketing