Ad Council’s Post

"I am a beneficiary of the investment in diverse talent," shares The Walt Disney Company's President of Global Advertising Rita Ferro. "As a Cuban-American who grew up in Miami and didn't know anything about this industry, it's amazing how the place I loved as a kid, I now get to come to work at every single day." Watch the full interview with Rita and #LegendsandLeadership host Jack Myers below! https://lnkd.in/e6cAuCPT

Earlier today as The Walt Disney Company held another Town Hall Meeting with Disney CEO Bob Iger, that was moderated by ABC News anchor David Muir (around this time last year is when Iger was reinstated unexpectedly as CEO of The House of Mouse) from the ousting of former Disney CEO Bob Chapek. Some of the top brass from other company execs from DMED, Direct to Consumer, Disney Parks, Experiences and Products were there today and even Iger has admitted for running the company for 15-years and stated: “I knew that there were myriad challenges that I would face coming back,” Iger said. “I won’t say that it was easy, but I’ve never second guessed the decision to come back, and being back still feels great.” Even for the theme parks and even in a previous memo and where also Iger said: “As I reflect on the immense progress we've made this year and look ahead to the many opportunities before us, I'm grateful to all of you - the people of this great company - for the tremendous work you do each and every day to ensure we continue delivering incredible entertainment for our audiences, guests, and fans all over the world." -> https://lnkd.in/gcmsx-E9 -> https://lnkd.in/gadTunAk #thewaltdisneycompany #disneycastlife #disneyworld #disneyland #disneyparks #disney100 #businessnews #businessanalysis #entertainmentnews #entertainmentindustry #disneylife #industrynews #newsupdate #newstoday #popculture

#Disney is 100 today! All businesses can learn a lot from the Disney success story. From the humble beginnings of Walt Disney and his first character, Mickey Mouse, this global business is in the hearts and minds of millions of people worldwide. Some vital business lessons have been integral to their success that all businesses can learn from. Here are some primary areas you could apply to your business. 👍Innovation and Creativity are essential. Disney continually push boundaries and create new ideas, ⭐ Build a strong brand and protect it. 👍Learnt to diversify. This mitigates risk in your business and helps you grow. ⭐Customer loyalty. They have worked hard to build and nurture their fan base 👍Great marketing. Creative marketing strategies and merchandise have been essential to the Disney brand. ⭐Strong leadership. Disney has had strong leadership over the years, with executives who understand the brand and its audience making strategic decisions to drive its success. Disney's success as a business can be attributed to its ability to consistently create high-quality, iconic content, expand into new markets, and connect with audiences on an emotional level, all while adapting to the changing landscape of the entertainment industry. #businesslessons #businesstips #businesssupport #accountantdunstable #accountantbeds #accountantluton

The wildest ride from the tenures between former The Walt Disney Company CEO, Bob Chapek and now Bob Iger who recent extended his contract till December 31st, 2026 (even though still in mid-process for finding a new CEO as him & the Disney Board have been saying for a while now). Chapek confided to a friend that his time as CEO of Disney was “about three years of hell,” overshadowed by the fear that Iger wanted his job back. Iger declined to comment for CNBC’s story, as the Disney board suggested Chapek take over Iger’s expansive office, but Iger loved the office’s private shower and wasn’t interested in moving. The Bobs “agreed” that Iger could stay and Chapek moved into a smaller office on the same floor. Chapek issued the following statement to CNBC through a spokesperson: “Bob is proud of the work he did in the course of his 30-year career at Disney, particularly during his nearly three-year run as CEO, steering the company through the unprecedented challenges of the pandemic, and setting the course for business transformation as he and his team took the disruptive yet necessary steps for business revitalization and long-term growth.” -> Full story down below: ⬇️⬇️ https://lnkd.in/geYJFsTX #disney #disneyparks #leadership #entertainmentindustry #entertainmentnews #businessnews #market

Fifty-eight years ago this week, Walt and Roy Disney held a press conference in downtown Orlando to unveil their ambitious plan - the "Florida Project", which we now know as Walt Disney World.   More than half a century later, Disney continues to be an economic engine fueling Florida’s economy, jobs and tourism as shown in a new study just announced by OxfordEconomics.   📈 @Disney generated $40.3 billion in annual economic impact across the state.  💼 263,000 total jobs, or 1 out of every 32 jobs in Florida, are attributable to Disney. 🏬 #DisneyWorld works with 2,500 small businesses based in Florida.   When announcing the “Florida Project,” Walt Disney said he hoped to “build something that would command the respect of the community.”As we look to the future, Disney will continue to invest in our communities and create a brighter future for all who live, work, and play in the state. To learn more about how we’re creating positive change in Florida, visit DisneyFlorida.com.

Happy 100 years of existence to one of the world's most iconic brands 🏰 Disney was founded in 1923. Since then, the global economy has experienced at least 8 recessions (not including the current economic downturn). The business has been able to weather these storms due to the enduring strength of the Disney brand and live well beyond its Founder, Walt Disney, who died in 1966. So, how does Disney's brand strength stack up in 2023? 👀 According to Tracksuit's data, in the United States, Disney has 86% brand awareness, 62% consideration, 57% usage and 12% preference, while its brand associations (pictured) is generally positive. We'll pop a link to the key features shared by the world’s most recognisable brands (and how to measure them) in the comments 👇

#Disney is 100 today! All businesses can learn a lot from the Disney success story. From the humble beginnings of Walt Disney and his first character, Mickey Mouse, this global business is in the hearts and minds of millions of people worldwide. Some vital business lessons have been integral to their success that all businesses can learn from. Here are some primary areas you could apply to your business. 👍Innovation and Creativity are essential. Disney continually push boundaries and create new ideas, ⭐ Build a strong brand and protect it. 👍Learnt to diversify. This mitigates risk in your business and helps you grow. ⭐Customer loyalty. They have worked hard to build and nurture their fan base 👍Great marketing. Creative marketing strategies and merchandise have been essential to the Disney brand. ⭐Strong leadership. Disney has had strong leadership over the years, with executives who understand the brand and its audience making strategic decisions to drive its success. Disney's success as a business can be attributed to its ability to consistently create high-quality, iconic content, expand into new markets, and connect with audiences on an emotional level, all while adapting to the changing landscape of the entertainment industry. #businesslessons #businesstips #businesssupport #accountantdunstable #accountantbeds #accountantluton

Remember how The Walt Disney Company made us feel as kids? Disney is one of my all-time favorite brands because it was the first to make me believe that: 1. Dreams could come true. 🌙 2. We should all seek to find true love. ❤️ 3. Good things can happen to good people. 🏆 4. The world could be fair. ⚖️ In marketing, we often emphasize the fear of missing out (FOMO), but what if we took a page from Disney's playbook and inspired our audience to: 1. Dream 🛌 2. Imagine 🎨 3. Wonder 🤔 Marketing should do more than sell a product or service. It should make us feel excited, relieved, innovative, and imaginative about a better future. How did Disney make you feel? Or, what’s one of your favorite brands that inspires you? #Marketing #Inspiration #Motivation #Dreams #SocialMediaManager

Monthly Mantras: Walt Disney To mark The Walt Disney Company 100th anniversary, we wanted to share this special quote by Walt Disney. Its a favourite of Team Mantra because dreaming is such a big part of what we do at Mantra Strategy. We work through a five stage framework with our corporate and charity clients when delivering strategy, planning or organisational work. 1. DEFINE: Our starting point to really understand the problem our clients are trying to solve. 2. DISCOVER: Combining desk research and an asset and brand review to get under the hood of the organisation. 3. DREAM: A team favourite when we unleash our creative juices through an ideation session to address our clients burning issues. 4. DESIGN: Following a playback to clients, we get to work to make the dreaming phase a reality. 5. DELIVER: Setting our clients up for success by supporting the delivery and implementation phase. If you would like to get dreamy with us, reach out for a confidential chat at hello@mantrastrategy.ie #Dreamtime #Disney #Strategy #MantraStrategy #Impact #YouCanDoIt #100Years Lisa-Nicole Dunne, Roisin Coughlan, Suzanne Mulholland, Bruce Bullock