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Recent data shows that the number of Hispanic adults who own firearms has increased more than 33% since 2017. And yet, despite over a quarter of Hispanic people in the U.S. owning a firearm, there has been a severe lack of information available for Hispanic gun owners on the importance of safe firearm storage. That’s why Brady: United Against Gun Violence, Casanova//McCann, and the Ad Council have partnered to launch the latest End Family Fire campaign: “Da El Siguiente Paso” or “Take the Next Step,” — the first national public education campaign on safe firearm storage created for the Hispanic community. 4.6 million kids live in homes with access to unlocked and loaded guns. By encouraging gun owners to store all of their firearms more securely, we can end family fire and save lives. Visit DaElSiguientePaso.org, or EndFamilyFire.org for more information on how to take the next step to store firearms more safely.

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