The B2B Playbook’s Post

Balancing quick wins with long-term growth while crafting stories that captivate and drive demand is a key challenge. Join us as we sit down with George Coudounaris from The B2B Playbook and Taran Nandha, Founder & CEO, Growth Natives, to explore the demand generation playbook for 2024. Packed with fresh strategies, this conversation is your chance to enhance your approach. Tune in now and get ahead before the competition does! https://bit.ly/3ANGYIa #DemandGeneration #B2BMarketing #DiGGrowth

🚀 Say goodbye to last year's B2B struggles! 🔗 Embrace the future with automation, data analytics, and personalization to revolutionize your complex B2B buying process. Wondering where to start? Look no further! Join us at the Keynote Panel during B2B Online Chicago on May 6 - 8, 2024 for strategies to conquer B2B challenges and uncover game-changing solutions. Don't miss out – let's elevate your B2B game together! 💡 #B2BOnlineChicago #BusinessTransformation #InnovationUnleashed #b2bchicago Learn More about the event: https://bit.ly/47Q1cfX

Making the case for a brand-led coup of CX and why we need to proactively accept that GenAI is going to cause some casualties ☠ what more do you want from a 2024 Big Bets webinar?! Check out those and some slightly less controversial predictions from me, Maisie Richardson and Anna Tankel when we joined Tom Watts on Raconteur's What B2B marketers Need to Know webinar. ⬇ https://lnkd.in/eZAYBAFj

Although #demandgeneration is a well-known term amongst #B2Bmarketers, there are a lot of misconceptions about what it really means. In this video, BDB consultant Francesca MacKenzie dives into demand gen to clear up any confusion and offer insights on its crucial role in shaping #B2Bmarketing strategies. Get in the know – download the knowledge, today https://shorturl.at/P4IGx

We've recently published the first episode of Your Engine for Demand Generation Success and we're proud to feature one of our own, Patrick Connolly! ⭐ 📈 Since 2012, we’ve been leading the demand generation scene. For more than a decade we’ve become a driver of growth for our clients, and we’ve been growing stronger. We make no secret of our success, hear it from our Enterprise Account Executive Patrick Connolly; watch the full episode here: https://okt.to/dbW508 #tech #B2B #B2Bmarketing #data #growth #demandgeneration #DemandGenerationSuccess

Celebrating meaningful connections on Get to Know Your Customers Day at DemandFactor! 🌟 Our success story is written by YOU, our incredible clients, who are the heartbeat of our journey. 🤝 Join us in acknowledging the power of B2B relationships that drive our Demand Generation initiatives. Your insights fuel our innovations, and your success stories inspire us daily. Let's keep the conversation alive and thriving! 🚀 #CustomerConnection #DemandGeneration #B2BSuccess #GetToKnowYourCustomersDay #DemandFactorJourney #ClientFirst #B2BRelationships

For over a decade, we’ve been leading the demand generation space, driving growth for our clients, and making no secret of our success. 📈 ✅ Hear it directly from Enterprise Account Executive Patrick C. and watch the full episode of DemandScience: Your Engine for Demand Generation Success here: https://okt.to/sFvAY6 #tech #B2B #B2Bmarketing #data #growth #demandgeneration #displayadvertising #DemandGenerationSuccess

Ever feel like you're navigating a crowded marketplace, unsure which buyers are ready to move down the funnel? That's where intent data comes in! It helps you spot when prospects are ready to buy, using the digital signals they leave behind. Pretty cool, right? Check out our blog for the full breakdown of how intent data is reshaping B2B strategies! 🔗 https://bit.ly/3MvpV0a

Last week’s Brunch and Learn was all about shaking up what we think we know about the customer journey and brand. From rethinking how B2B buyers move through the customer journey to discovering what really makes your brand stick, we unpacked strategies that hit home—practical, actionable insights you can use right away. Missed out? Don’t worry—this is just the beginning. Keep an eye out for more events where we dig into smarter ways to bring in quality leads, seal the deal, and build a brand people remember. See you there! #BrunchAndLearn #SMEBusiness #CustomerJourney #BrandStrategy #B2BMarketing #MarketingSolved

Tune in Feb 14th for a session with TechTarget's Katie Graybeal and Enterprise Strategy Group's Christophe Bertrand ✅ During this session, they'll share what competitive PMM teams like yours feel they need now ‒ what they’re looking for to competitively accelerate their accuracy, precision, and response. Save your spot & register: https://bit.ly/41YsSNV #intent #b2b #b2bmarketing