The Behavioural Architects’ Post

𝐖𝐡𝐚𝐭 𝐂𝐚𝐧 𝐖𝐞 𝐄𝐱𝐩𝐞𝐜𝐭 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐘𝐞𝐚𝐫 𝐀𝐡𝐞𝐚𝐝 Another year over...I want to thank everyone I have been secretly stalking - some not so secretly – for sharing insights, wins, and challenges in your space. 𝑆𝑜 𝑚𝑎𝑛𝑦 𝑝𝑒𝑜𝑝𝑙𝑒 𝑑𝑜𝑛’𝑡 𝑔𝑒𝑡 𝑒𝑛𝑜𝑢𝑔ℎ 𝑐𝑟𝑒𝑑𝑖𝑡 – 𝑠𝑒𝑟𝑖𝑜𝑢𝑠𝑙𝑦!  I synthesized Gartner, McKinsey, and Adobe's latest research (you know, the big brands), but also insights from people like….Lily Ray, Eli Schwartz, Kevin Indig, Andew Holland, Keiran Flanagan, Dr. Jeorg Storm, Lan Phan, Heather Murray + Isabella Bodoya, George, Peter Nunes, Ray Dalio, Sam Altman, Allie K. Miller, Shiv Narayanan... So many great people out there...have been intently listening over the years - been humbly figuring it out - you are superstars. The report should probably be much bigger - things are changing so fast, but it is still changing. I think we likely need to do them quarterly until things calm down a bit. Here is how 2025 seems to be shaping up so far. ---- What #trends are you seeing in your market? Let's keep this conversation going – our industry's moving too fast for annual check-ins. #MarketingTrends #AI #DigitalTransformation #BusinessStrategy #LongIslandBusinesss #HIA

🌟 Exciting News! 🌟 Our latest blog post is live, and it's a must-read for anyone in consumer research! 🔍 Wondering how to unlock deep insights into consumer preferences? The answer lies in MaxDiff Analysis. What makes this tool so powerful? How does it transform raw data into actionable insights that drive business success? Dive into our new blog to explore how MaxDiff is revolutionizing the way businesses understand their customers. You won't want to miss this! 🔗 Read the full blog post here: https://lnkd.in/eyGgXZUW #MaxDiff #MarketResearch #ConsumerInsights #Innovation #DataDriven #BusinessStrategy

Yesterday, we launched our latest research study: "2024 Society Says: Consumer perspectives on culture and media in an ever-increasing personal world," analyzing the growing list of consumer demands for brands in terms of both value and responsibility. 📋 🖇 Today, we share perspectives from a couple of the masterminds behind this study: Havas Media Network's Seema Patel, CPC, ELI-MP, Global Managing Director, Mx Intelligence, and Anna Sanmiguel, Global Intelligence Director. Read below for more great insights on this timely topic and their predictions for consumer expectations in 2025 & beyond: https://lnkd.in/gAfRns_5 #MeaningfulMedia #HavasSocietySays

Insights professionals must blend technology with empathy.

Christmas is coming and you need to spend that budget...or it’s gone 😱 Here is how Thomas Grimer and I can help you maximise that remaining budget: >> Consumer truths - tackle some of the harsh realities about your brand from both consumers and category experts. Pinpoint your growth pains in advance of 2025. >> Consumer journey mapping - quantify and visualise the path(s) to purchase so you can break down your primary focus areas for 2025. >> Critical innovation - reinvigorate your plans for 2025 with an objective  and constructive eye on your past and planned innovation. >> Cultural deep-dives - identify new consumer demand spaces, at speed, through the use of AI scraping tools, paired with qualitative expertise and quantitative rigour. >> Connect your consumers - a punchy, independent and honest review of your customer base, prospects and growth potential. Perfect for strategic reviews in early 2025. You still have time, but not much! #insights #innovation #marketresearch

Unlocking Behavioral Science to Drive Successful Outcomes: I have recently spoken with Grant Burrow (himself!) on #behaviouralscience in action for #business #success. The video will premiere on Tuesday, October 15, 2024 on the Data Driven Channel. Interested to hear more? Subscribe and click on 🔔 to set a reminder. You are in for pure gold! Link to the full talk which will become available on Tuesday is here: https://lnkd.in/gN7q82CF From personalisation at scale to rapid experimentation and customer-focused innovation, Grant shares how he leverages data-driven decisions to drive measurable outcomes for companies like Bupa and Commonwealth Bank. 🎯 Key insights: Behavioural science in action for business success How to personalise customer experiences at scale The power of rapid experimentation in digital product delivery Don’t miss this deep dive into the world of digital acquisition, optimisation, and retention with a leader who's transforming industries through evidence-based strategies! Connect with Grant via LinkedIn: https://lnkd.in/g-eD7fai #DigitalTransformation #BehaviouralScience #Personalisation #DataDriven #DigitalStrategy Director of Photography: Alexander Kharlamov If you are interested in talking to me in this format, DM me.

❗️Is there a more important topic? :) Great conversation with the awesome (super smart superstar of behavioural science, data science, AI etc) Ganna Pogrebna sharing how I’ve seen first hand how applied behavioural science can (and should) 10x incremental measurable outcomes for organisations — in practical ways, both rapidly to show value and strategically to leapfrog competitors… Have a listen - I’d love your thoughts, comments or questions … (I’ve become convinced there are few things as important as the combination of outcomes, accurate measurement / experimentation and applied behavioural science. Here I share why and how!)

Start the year with insights that matter! Join us on January 29th for QuestionPro's 5th annual Consumer Trends webinar, where industry leaders will share the latest data and insights on how consumer behaviors evolved in 2024 and what to expect in 2025. Key Topics to Be Discussed: - A review of 2024’s biggest consumer trends. - How AI and automation are influencing consumer expectations. - Strategies to engage and retain the 2025 consumer. - Opportunities for brands to adapt, lead, and grow. Hear from experts Stephen Kraus (Professor, University of San Francisco), Jon Last (President, Sports & Leisure Research Group), and Dan Fleetwood (President of Research and Insights, QuestionPro) as they discuss the technological, cultural, and behavioral shifts shaping the future. Even if you can’t attend live, register to receive the recording and slides after the session. 👉 Sign up here: https://lnkd.in/epWcr2cP

Understanding consumer needs is essential for navigating today’s fast-paced marketplace. As businesses strive to adapt to rapid technological advancements and shifting preferences, conducting thorough customer research becomes more crucial than ever. Current trends are reshaping the landscape of market research. The use of big data analytics allows companies to extract actionable insights from massive amounts of online activity, enhancing personalization and driving innovation. Additionally, ethnographic research offers a deeper look into consumer behavior by observing customers in their natural environments, revealing pain points and unmet needs that traditional methods may overlook. As the digital landscape continues to evolve, leveraging social listening tools can provide real-time insights into consumer sentiment, allowing brands to stay ahead of emerging trends. In this age of information, balancing qualitative and quantitative approaches will yield the most comprehensive understanding of your target audience. However, this journey isn’t without its challenges. Organizations must navigate data privacy concerns and allocate resources wisely, all while remaining agile in the face of rapidly changing consumer behavior. For leaders and entrepreneurs seeking to sharpen their strategies, consider integrating advanced tools like AI and machine learning into your research processes. These technologies can help identify patterns and predict future behaviors, keeping your business proactive and responsive. In conclusion, understanding consumer needs is an ongoing endeavor. By adopting robust research methodologies and staying attuned to industry trends, businesses can foster deeper connections with their customers and drive sustainable growth. Let’s embrace the journey of understanding together! 🌍 #Arensic #ArensicInternational #MarketInsights #BusinessGrowth #GlobalConsulting

In a world where data drives business decisions, four things will always remain the same about research - whether it's marketing, consumer, or digital. 1. Research isn't just data - it's foresight. It's your vision into future trends and opportunities that your business can plan for, right now. 2. Insights and evidence aren't just valuable; they're your competitive edge. Information is power. If you know something that your competition doesn’t, you’re winning. 3. Fast, affordable, and impactful information isn't a luxury; it's what clients demand. 4. Just because something is hard to measure doesn’t mean it shouldn’t be measured. There are always several hidden insights that could help your business. Learn how Nendo uses these guiding principles for all its regional research projects. https://shorturl.at/ckR34 #marketresearch #businessresearch #consumerinsights