The Benchmarking Project’s Post

2024 Highlights - Aotearoa New Zealand Mid Value donor numbers increasing • The pandemic saw an acceleration of recruits into Mid Value via both Direct Mail and Digital. • But it is new donors coming via Digital that has sustained in volume over the past 5 years, bringing in 44% of new Mid Value donors in 2023. • Most Mid Value donor acquisition, in Aotearoa New Zealand (and Australia), is not driven by charities actively seeking High Value gifts but via donors opting to give a higher amount than presented online or in a Direct Mail pack. https://lnkd.in/ePwsty2

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