The Better Brand’s Post

The future looks bright for the BETTER Brand. These industry reports are a valuable tool to help us shape our view of the future. #lookingforward #brightfuture #businessgrowth #sustainablebusiness

The market for fragrances exemplifies why companies should understand their market characteristics carefully rather than assume a certain market structure can or should exist. This recent report from Circana – the company formed by the merger of consumer insights firms IRI and NPD – describes the fragrance market as having a growing luxury end and a growing “budget-friendly” end, but no middle ground. When luxury consumers want to pay less, they trade down in terms of pack size, not quality. As my co-author Arnab Sinha and I point out in our book Game Changer, market characteristics are an essential input to choosing a pricing game and setting a pricing strategy. How much value a company can share depends on the characteristics of its market and how it chooses to play in that market with its competitive advantages. #Luxury #Pricing #pricingstrategy #privatelabel #fragrances

Traackr and Luxurynsight's recent Global Luxury Brand Analysis outlines pivotal trends and initiatives undertaken by luxury brands within the realms of Perfume & Cosmetics and beyond. Explore key trends and luxury marketing strategies by accessing the full report. Read here: https://bit.ly/3xxDNTx #influencermarketing #beautymarketing #luxurybeauty

Fragrance is no longer just about scent. Insights from Highsnobiety highlight how today’s consumers seek authenticity and connection with the brands they choose. They want stories behind the scents. “Niche fragrances are becoming increasingly popular as they are unique, not widely available and are an extension to the wearer's personality”, remarks our Fragrance Category Manager, Aditya Grover. "We at Tata CLiQ Luxury have a large assortment of over 50 niche brands such as Parfums de Marly, Memo Paris, Marc-Antoine Barrois, Clive Christian & more which reflect our consumers' growing interest in the niche segment" As the fragrance landscape evolves, brands must embrace creativity and transparency to foster genuine relationships. Discover how these insights can transform your scent journey—explore fragrances at Tata CLiQ Luxury. #luxury #slowcommerce #savourthebest #tatacliqluxury #industryinsights #fragrances

Niche fragrances are high-end, exclusive perfumes created by specialized, often independent, perfume houses. Unlike mass-market scents, niche fragrances focus on unique, sophisticated compositions and high-quality ingredients. They cater to a discerning audience seeking distinctive, artistic, and often unconventional scents. These perfumes are typically produced in limited quantities and emphasize craftsmanship and individuality. Niche fragrance brands prioritize creativity and personal expression over mainstream appeal, resulting in innovative and memorable olfactory experiences. They offer a diverse range of scents that stand out for their originality and complexity, attracting perfume enthusiasts who value exclusivity and artistic expression in their fragrance choices.

Becoming a Perfumer: Crafting Novelty and Carving a Niche in the Sun🏆🏅✨️✨️ To become a perfumer and create your own niche brand that can compete with luxury fragrances is a journey that requires not just creative flair but also strategic thinking. Here are some key steps to help you on this fascinating journey. "Education and Skills" Firstly, you will need specialized education and practice. Knowledge of chemistry and fragrance technology, as well as a developed sense of smell and memory for scents, are the foundation of the profession. Training can be obtained at specialized schools, such as the famous perfumery institute in Grasse, France. "Individuality and Creativity" Creating a niche brand starts with a unique idea. Your brand should reflect your individuality and philosophy. Don't be afraid to experiment with unusual combinations of ingredients and create fragrances that evoke strong emotions and associations. "Quality and Rare Ingredients" Using rare and high-quality ingredients can help your brand stand out. Niche brands often use exclusive components, making their fragrances special and desirable. "Marketing and Recognition" To compete with luxury brands, it's important to invest in marketing and creating a recognizable image. This can include unique packaging, attractive bottle designs, and strategic market positioning. "Networking and Partnerships" Building a network of contacts and partnerships with boutiques and stores that value exclusivity and quality can help promote your brand. Establishing relationships with well-known personalities and influencers in the industry can also contribute to increasing recognition. "Innovation and Trends" Keep up with the latest trends in the world of perfumery and don't be afraid to implement innovations. This could be the use of new technologies or the creation of fragrances that reflect contemporary social and cultural trends. "Conclusion" Being a perfumer and creating a successful niche brand is a task that requires patience, diligence, and passion. Your goal is not just to create something new but to find your place in the sun by offering the world fragrances that are valued for their quality and uniqueness, on par with luxury brands. #Perfumery #ArtOfFragrance #NicheBrands #WorldOfScents #FragranceCreation #FragranceIndustry #RareIngredients #LuxuryOrNiche #FragranceMarketing #InnovationInPerfumery #PerfumeryTrends #PerfumeryEducation #PerfumeDesign #FrenchPerfumery #GrassePerfumery #UniqueScent #ExclusivePerfumery #QualityAboveAll #ModernPerfumery #PerfumerProfession

In luxury beauty, challenger and niche brands are driving the growth – and the gap between these brands and the traditional legacy players is growing wider. New data from Kantar reveals the extent to which this is impacting prestige beauty in the UK, while this article also explores how adapting to, and surprising consumers is the winning ticket for all 🔥 Thank you to Kantar, WIZZ&CO, The Red Tree, Bvlgari, BIBBI PARFUM, Parfums de Marly for your fascinating insights 💡 https://lnkd.in/eBGP7Vxx

100 "Niche" Fragrance Brands 5 Insights 1️⃣ Time of Existence ⌛ ▪ The average age of these brands is 19.3 years. ▪ A substantial 92% of these brands have been established within the last 30 years. Notably, 38% of them emerged in the past decade, reflecting a trend towards specialized products, with favorable social media, E-commerce and economic conditions. ▪ A smaller segment, 7%, entered the market within the last 5 years, while only 3% have a history exceeding a century. 2️⃣ Country of Origin 🌐 ▪ 47% of these brands hail from France, predominantly Paris, underlining its historical influence in luxury fragrances. ▪ Italy follows with 18%, while England and the USA each contribute 9%, and the Middle East accounts for 5%. ▪ Emerging countries like Iceland, Poland, and South Korea are diversifying a market traditionally dominated by established fragrance nations. 3️⃣ Brand Type 🏷️ Niche brands often resonate due to their perceived authenticity. ▪ 23% of niche brands are personal brands, fostering intimate connections with consumers and enhancing brand authenticity. ▪ 7% are heritage brands, and one doesn’t need a real heritage to create the experience of one. ▪ The majority of brands (70%) are concept-driven, setting themselves apart through unique concepts and creative approaches. 4️⃣ Creative Structure 🖌 ▪ A significant 26% of brands employ in-house perfumers, enhancing perceived authenticity and ensuring continuity. This approach appeals particularly to discerning buyers seeking bespoke experiences. ▪ The remaining brands compete for access to perfumers, who, in becoming brands themselves, must also strive to strike a balance between meeting high demand and preserving their creative integrity. 5️⃣ Diversification and Ownership 🎨🗝 ▪ While specialization defines niche brands, there is a growing trend towards eventually diversifying into categories like home and body (54% of brands), often a necessary step for essential growth. ▪ Established brands often expand beyond perfumes as they mature, with some (17%) opting for growth through investment or acquisition, which can help brands fulfill their creative potential but also stifle it. ______ Rather than debating definitions or missing brands, the goal here is to highlight common traits and trends of niche fragrance brands. What else could be interesting to explore about these brands?? #Niche #Perfume #Brand #Insights

𝗜𝘀 𝘁𝗵𝗲 𝗙𝗿𝗮𝗴𝗿𝗮𝗻𝗰𝗲 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗮𝘁 𝗮 𝗧𝗶𝗽𝗽𝗶𝗻𝗴 𝗣𝗼𝗶𝗻𝘁? With the market poised to grow 6% annually by 2030, driven by the luxury segment, I’m wondering what brands have in store to keep thriving in this dynamically evolving environment. A few days ago in Paris, I treated myself to an olfactory wander, and the contrast between the historical market leaders and new players was quite striking. Traditional fragrance houses long the stalwarts of the perfume industry, however, this narrative is being rigorously challenged as new niche and natural/organic brands begin to make significant inroads. These emerging players are not just filling gaps; they are redrawing the boundaries of what defines luxury. ••••••••••••• I’d love to hear your thoughts on how these new codes of luxury are reshaping the fragrance industry. What changes have you noticed, and how do you think they will impact the future of luxury scents? Please share your insights below!😊👇🏾 #fragrancetrends #fragrancemarket #nichebrands #brandstrategy #beautyindustry

Luxury Perfume Market Report: Your Guide to Success in the Exclusive Fragrance World