The Blade’s Post

Need some handy hints in organising your 2024 Christmas Party - Confetti Society has you covered with 9 commonly made mistakes not to make when booking your Christmas party venue + a FREE venue & budget checklist!

I have shared our teaser for this short documentary here previously. For those of you hoping to see the full film, here ya go! Let us know what you think!

Tomorrow is the 250th Anniversary of the Boston Tea Party and it's been a thrill to partner with Avalara on their reenactment in Boston Harbor as well as extensive research exploring America's increasingly complex relationship with tax. Today, Avalara CEO Scott McFarlane shared his thoughts in Fortune on this 250-year long tax evolution and how it's impacting businesses today (hint: it's not necessarily for the better). Read here: https://rb.gy/5gnwol

We're over halfway to 500 in #organicgrowth on our #youtubechannel! Yippee! Help us get to 500 before #christmas2023 and we'll host another drawing to receive a mini holiday vid like this one... https://lnkd.in/gKGGMQJq The Pipeline: Strategies offers the following service tiers: #strategicresources #peoplestrategies #creativesolutions

Sunday was St Patrick’s day. A global day of celebration of Irish culture which feels like it’s getting bigger each and every year in its scale. So what better day to jump in, join the fun and see if you can get people to reappraise what they drink … and whether there might be more than Guinness to enjoy. That’s what Kahlua did. And people loved it.  🎉 The atmosphere/ambience, infectious enthusiasm, jolly 🎻 The music (contributing to the above) 🤣 Funny - the story, the facial expressions, the Tucan, the twist 😯 Surprise/curve ball - the moment of him turning round with a cocktail, the play on Guinness 🍸 The twist on tradition and acceptance - celebrating non conformity, affectionate It also gives them a powerful positive association or space to be part of the big event. Being a part of St Patrick’s day.  This all meant that the ad was seen as incredibly well loved, resonant, highly distinctive and really did make people who wouldn’t have considered Kahlua pre seeing the ad actually want to try it. Only 3% considered the brand before being exposed to the ad in the middle of programming surrounded by other ads …. And after, 22% would consider it. Now to the elephant in the room.  Not everyone realised or remembered it was a Kahlua ad. We show the ad as part of an ‘ad break’ with other ads in the middle of programming then ask what brands people remember being advertised.  The number mentioning Kahlua is less than we’d often see.  BUT - there is an additional 10% who talked about espresso martini (which benefits Kahlua). Inevitably …. There are also 7% who remember Guinness.  Now we could see that as a really bad thing … or we could weigh up a few things: - It’s a smaller brand.  They have a lot to gain by being part of St Patrick’s day, being another drink to consider, being humorous, being an accepted drink.  - The way it positions Kahlua cleverly as an alternative.  An attractive one.  A fun one. An accepted one is very clever. - Is Guinness really a competitor? Or given the number who do get the brand, is attaching the love so many feel for Guinness powerful? - Could Kahlua habit stack on Guinness as James Clear would say?  When you’ve had enough Guinness you move seamlessly to Kahlua or an espresso martini I say well done to Kahlua, Pernod Ricard and Wieden + Kennedy Sign up to the newsletter for insights into an interesting ad each week. https://lnkd.in/e-VVDCSC https://lnkd.in/ema3AbMW #consumerinsights #kahlua #advertising #marketing #effectiveadvertising #stpatricksday

When it comes to enjoying cannabis, understanding your options is key. Today, we’re diving deep into the exciting world of pre-rolls, breaking down the pros and cons to help you make an informed decision for your next session. Before we get into the many pros and cons of pre-rolls, let’s talk about some of the other ways people choose to consume their greens. Let’s start with one of the classics, the joint. Read the rest of our newest blog through the link below! https://lnkd.in/dqXjg9x7

Integrated transport at its finest?

Get your greenery ready! 🍃🔥 Happy St. Patrick's Day from TOKE! How are you getting funky for the holiday this year? Comment below! #thetokeagency #contentmarketing #digitalmarketing

When is National Pie Day? This holiday is always observed on January 23 National Pie Day is today, a January 23 holiday. Today is a special day that is set aside to bake all of your favorite pies. On this day, you are also encouraged to bake a few new pie recipes. And most importantly, it’s a day to eat pies! The American Pie Council created this day simply to celebrate them. A great way to celebrate National Pie Day is to bake some pies and give them away to friends, neighbors, and relatives. You never know, you may be starting a tradition of pie giving between your friends and family. The American Pie Council sponsors the National Pie Championships. Some of the best pie makers in the world enter their pies. Perhaps you will enter and win the “American Pie Council’s Best Pie in America” award. Ways to Participate in National Pie Day Bake a pie, any kind will do. Buy one. Then, enjoy a slice or two. Bake a pie for someone who needs cheering up. deliver it to them. Share or trade pie recipes. Enter a pie-making contest.

This is a gold standard course which has so much information with a top instructor training you.