Our clients #Hulu and #ParamountPlus delivered unforgettable experiences at #SanDiegoComicCon 2024 this past weekend. For more on both experiences, check out ADWEEK’s feature on the must-see activations from this year that our team secured.
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51.1 Million Views in 24 Hours for RRR movie trailer! That’s the reach that movie assets offer! Leverage the strong #marketing collateral for your brand with unskippable 3 seconds Ads on #YouTube! Keen to know! Contact Navin on navin@planbent.co.in As a marketeer, we always try to solve 2 problems - Brand visibility and Brand recall leading to conversions/sales. Does a big PAN #film solves the problem which most #brands face and break the clutter for them? I feel, YES. Why? Because 1. Movies are loved by everyone. We all tend to watch the trailers, songs, news of the films. We are all curious to know what is releasing? When is it releasing? How is it getting promoted? Everything. 2. The teasers/trailers are promoted by the production houses to ensure highest visibility to the content they have created with so much love 3. Films are for life. We end up watching them multiple times at various mediums (Theatres, OTT, TV) 4. Most of us decide to watch a film after watching the trailer. It is one the biggest selling asset for films What do you think? Would you integrate your brand with huge films like Kalki, Pushpa2, Singham Returns, others?
Looking to place your brand’s ad with the biggest PAN India releases? Reach out to us at navin@planbent.co.in We have the following lineup 1. KALKI starring Prabhas, Amitabh Bachchan, Deepika Padukone, Kamal Hasan and others 2. Saripoindha Sanivaram starring Nani 3. Double Ismart starring Ram Pothineni by Puri Jagannath And many others… Only 1 brand can get the spot per trailer! Get your brand’s presence with these biggest releases. Book your slot today! Write to us now
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OML Entertainment appoints Tusharr Kumar as its new CEO #tusharrkumar #omlentertainment #ceoappointment #brandedcontent #businessgrowth Tusharr Kumar
People Movement: Check out who moved where
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New Zealand has a productivity gap, so supporting the success of new businesses is critical to a healthy economy. With so many startups struggling to make it past those early years, we worked with ANZ to create a new way to help businesses thrive past their first two years. HOWTWO from ANZ, is the initative that offers support, advice, coaching and special rates to businesses over a full two year programme, available to any new business that joins ANZ. So if you’re starting a new business or you are in the early stages, take a look at how ANZ can help. While I am always proud to unveil another chapter in the Sharmers story, being able to create products and services is foundational to helping brands and businesses succeed. Already HOWTWO is proving to be another game changer. Delivering disruptive brand experiences is critical to how winning brands show up and deliver for their customers - and ANZ get it right. Incredible work from the teams who created this product and the brand campaign around it. Shane Bradnick Ashwin Gopal Gav Mick Stalker Wonks Joseph Judd Priyanka Patel Charlotte Eddowes Jillian Reedy Matthew Pickering Philippa Wilkinson Astrud Burgess Michael Reynolds Louise Bennie Mark Lloyd TBWA\New Zealand PHD Aotearoa NZ ANZ Aotearoa
Only 37% of small businesses make it past the two-year mark. So we’re proud to help ANZ Aotearoa launch ‘HOW TWO’, a dedicated programme of support to help more businesses succeed beyond year two. Our hero film features the Sharma family celebrating this important milestone for ‘Claire + Co’ in the most entertaining and endearing way. The integrated campaign features a string of AV, OOH, digital, and radio executions, all leading to ‘ANZ HOWTWO’, an experience for NZ businesses. Big ups to our client and production partners for making this happen.
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Global Market Growth Consultant in Automotive, Chemical, IT, Energy and Power Sector at Maximize Market Research
"🌟 Exciting News Alert! 🌟 Maximize Market Research Pvt. Ltd. just dropped an insightful report on the Global K-pop Events Market, and the numbers are staggering! 📈💥 🎶 From USD 8.9 Billion in 2023 to an expected USD 20.5 Billion by 2030, with a robust CAGR of 7.5%, the K-pop events industry is booming like never before! 🌏🎤 Sample Report Link : https://lnkd.in/dYqRrPgm Dive into this comprehensive analysis to uncover: 🔍 Key market players and their recent developments. 📈 Growth strategies driving the market forward. 🎯 Future trends shaping the industry landscape. K-pop isn't just music; it's a global phenomenon, and this report by Maximize Market Research Pvt. Ltd. provides invaluable insights into its trajectory. Don't miss out on being ahead of the curve! K-pop Event Market, Key Players are: 1. HYBE 2. Live Company Group plc. 3. PK-UK Events Limited 4. SubKulture Entertainment 5. Filmmaster Group #KpopEvents #KpopIndustry #KpopPhenomenon #MetGala #Rafah #Drake #GlobalMusicMarket #EntertainmentTrends
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Over 30 days, we've noticed an intriguing change in how our Kenyan Mdundo users perceive their TV providers. StarTimes Kenya and Multichoice Kenya's GOtv have seen a significant rise in consideration ratings in the connectivity category, while brands such as Apple TV and Showmax have experienced a decline in their rankings within the same category. 📈 What do you think is driving this fascinating trend? 😇 Learn how Mdundo can be an invaluable tool for reaching a broad mass market audience, generating essential top-of-mind awareness that ignites interest and boosts purchase intent. Dive deeper into the conversation by clicking here: 👉 https://lnkd.in/dwZReJ3P #Advertising #Mdundo #MusicAdvertising #BrandAwareness #Collaboration #Brand #Data #connectivity #startimes #gotv #appletv #showmax
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Are you an operator or supplier in the leisure, entertainment, and amusement industry looking to boost your brand's presence in the MENA region? Here are just some excellent reasons to advertise your brand with MENALAC: Are you an operator or supplier in the leisure, entertainment, and amusement industry looking to boost your brand's presence in the MENA region? Here are just some excellent reasons to advertise your brand with MENALAC: ✔️Affordable rates ✔️Direct access to a targeted industry audience ✔️Exceptional engagement rates ✔️Extensive brand exposure ✔️Year-round visibility ✔️Quantifiable results Seize this perfect opportunity to elevate your brand and reach a broader audience. Contact us today to secure your spot in the next edition of our monthly newsletter: https://lnkd.in/ghuWvhWx #MENALAC #MonthlyNewsletter #AdvertisingProspects #LeisureSector #EngagementBoost #MENALeisureInsights #NewsletterMarketing #entertainmentworld
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Exciting news from Bango! 🚀 We're thrilled to announce three new partnerships, expanding the range of subscription services available through the Digital Vending Machine®. Say hello to Sports.com, Cineshort and BINGE Movies & TV! 🌟 Telcos, banks, retailers and other resellers can now quickly and easily diversify their #SuperBundling content hubs with these unique offerings. Sports.com offers a comprehensive sports entertainment platform, providing 24/7 access to highlights, interviews, and behind-the-scenes footage across various sports and leagues - connecting fans with the sports they love in new and immersive ways. Cineshort brings over 700 unique and original short films to the table, perfect for those moments when you need a quick cinematic escape. New stories are added every day to appeal to a diverse audience. And with BINGE Movies & TV, you'll discover a vast selection of exclusive titles not found anywhere else. From binge-worthy series to indie films, the platform features award-winning shows such as ‘After Forever,’ winner of 6 Daytime Emmys, ‘Thirty,’ and ‘190 Lorimer.’ These exciting and diverse streaming services are now available to resellers that have standardized on the Digital Vending Machine® to offer subscription bundles. Learn more >> https://lnkd.in/ejdhPsZa #technology #streamingmedia #content #innovation
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𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞: #StarSports introduces exciting new opportunities for brands on #IPL 2024. Challenging the misconception of entry barriers for brands, the broadcaster has introduced new and exciting opportunities enabling participation across budgets and brand goals. #e4madvertorial #StarSports #IPL #TV #Advertising
Star Sports introduces exciting new opportunities for brands on IPL 2024 - Exchange4media
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𝗗𝗶𝘀𝗻𝗲𝘆, 𝗥𝗜𝗟 𝗦𝗶𝗴𝗻 𝗕𝗶𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗰𝘁 𝘁𝗼 𝗠𝗲𝗿𝗴𝗲 𝗠𝗲𝗱𝗶𝗮 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮 : Walt Disney Co. and Reliance Industries Ltd. have signed a binding pact to merge their media operations in India, according to people familiar with the matter, as the US entertainment giant recasts its strategy amid intense competition in the world’s most-populous country. The media unit of Reliance, controlled by billionaire 𝗠𝘂𝗸𝗲𝘀𝗵 𝗔𝗺𝗯𝗮𝗻𝗶, and its affiliates are expected to own at least 𝟔𝟏% in the merged entity, with 𝗗𝗶𝘀𝗻𝗲𝘆 𝗵𝗼𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗲𝘀𝘁, the people said, asking not to be identified as the information is not public. The 𝗟𝗮𝘁𝗲𝘀𝘁 𝗠𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲, along with other details, are likely to be announced early this week, the people said. A Disney representative declined to comment. A Reliance spokesperson didn’t immediately respond to a query on the signing of the binding pact. The stake split between the partners may change, depending on how Disney’s other local assets are factored in by the time the deal is closed, the people said. Disney owns a minority stake in broadcast service provider, 𝗧𝗔𝗧𝗔 𝗣𝗟𝗔𝗬 𝗟𝗧𝗗., which Reliance may consider acquiring, according to local news reports. Disney has been grappling with challenges in India such as retaining subscribers and securing coveted media assets, while Reliance has cornered a larger slice of the local media and entertainment businesses in recent years. Together, they would make a formidable media behemoth in one of the world’s fastest-growing entertainment markets. Ambani’s unit had outbid Disney in 2022 to win the streaming rights for the 𝐈𝐧𝐝𝐢𝐚𝐧 𝐏𝐫𝐞𝐦𝐢𝐞𝐫 𝐋𝐞𝐚𝐠𝐮𝐞, or 𝐈𝐏𝐋, Cricket Tournament and bagged a multi-year pact in April to 𝗕𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁 Warner Bros Discovery Inc.’s 𝐇𝐁𝐎 𝐬𝐡𝐨𝐰𝐬, which were earlier with Disney. Clawing Back While Disney’s streaming service, Disney+ Hotstar, managed to draw record viewers for the Cricket World Cup in October and November, it showed the matches for free in the cricket-crazy nation — a move aimed at clawing back subscribers even if it meant sacrificing revenue. Reliance had streamed IPL matches earlier in 2023 without any charge, drawing viewers in hordes. Disney has been mulling options for its India business, including an outright sale or setting up a joint venture with partners since July. This transaction is part of the larger consolidation efforts in the Indian media and entertainment space. Sony Group Corp. planned to merge its local unit with Zee Entertainment Enterprises Ltd. until differences cropped up on who’ll lead the new merged media giant that ultimately gutted the deal last month. #jio #reliance #internet #broadcast #Show #entertainment #ipl #IPL #t20
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The day before the 71st Miss World competition, I was fortunate enough to have a conversation with Rishi Negi, who is remarkably humble and full of insights about the media and entertainment industry. Despite the fact that everyone was vying for Rishi's attention, needing his approval for various matters, I managed to secure a brief 12-minute chat with him to discuss his new position and his future plans. Have tried my best to write it here... do give it a read #advertisng #marketing #media #industry #endemolshine #banijayasia
Will be focusing on event space in 2024: Rishi Negi, Banijay Asia & Endemol Shine India. In a chat with e4m, the COO of Banijay Asia & Endemol Shine India shared his views on content, experiential marketing, and the scarcity of talent in the M&E industry. 🖋 Tanzila Shaikh #e4m #BanijayAsia #COO #EndemolShine #ExperientialMarketing
Will be focusing on event space in 2024: Rishi Negi, Banijay Asia & Endemol Shine India - Exchange4media
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