The Brick Tile Company’s Post

Simple but effective. 👍

Ahold Delhaize announces that its local Belgian brand Delhaize Belgium has reached an agreement with the louis delhaize Group to acquire all shares in Delfood NV. This intended acquisition consists of the complete acquisition of 325 points of sale (supplied by Delfood), Delfood logistics and headquarters in Belgium. Delhaize intends to expand its position in the Belgian retail market, particularly in the convenience segment. The transaction is subject to the approval of the Belgian Competition Authority (BCA) and is expected to close by the end of 2025.      Please read the full details here: https://lnkd.in/eP38Qhgz

🚨 Battle of the Brands – Light-Up Gin Edition! 🚨 It’s that festive time of year, and the Christmas shelves are lighting up – quite literally! Marks and Spencer & Spencer’s iconic light-up gin bottles have become a holiday must-have, and it seems Aldi UK wanted in on the sparkle. 💡🍸 But here’s the twist: Aldi lost its appeal against an M&S High Court ruling that found its Christmas gin bottles had strayed a bit too close to the M&S look. This legal move cost Aldi in both brand reputation and court fees. Just weeks prior, Aldi had managed a win when the High Court dismissed a claim from Thatchers Cider, who alleged Aldi’s Taurus brand copied the look of its cloudy lemon cider. 🚫🍋 Why does this matter to budding brands? 🤔 It underscores the importance of protecting your brand from day one. From logos to packaging and product design, a brand’s look and feel is an extension of its personality – and it’s what builds consumer loyalty. Without a solid brand protection strategy, even the most clever design could get, well... re-imagined. So before you invest in that unique packaging or bold new product, ask yourself: Is my brand protected? Message me if you need some support! #branding #legal #retail #manfacturing

Coca-Cola's Price Drop: A Strategic Response to Campa Cola's Disruption Coca-Cola is lowering its 400 ml PET bottle price from Rs 25 to Rs 20 across Southern India, following Campa Cola’s competitive pricing by Reliance. The new 400 ml bottles will be marketed as "250 ml + 150 ml free" at Rs 20 to meet customer demand. This move addresses the strong market shift created by Campa Cola’s lower prices and nostalgic branding. Reliance's Campa Cola, a legacy brand revived with affordable pricing, has rapidly disrupted the market, prompting Coca-Cola to adjust its pricing strategy. Do you think Coca-Cola's pricing shift will keep it competitive, or will Campa Cola’s nostalgia continue to win over consumers? #CocaCola #CampaCola #Reliance #PricingStrategy #FMCG

Lidl, which operates roughly 12,350 stores across 31 European countries, is turning a can of its Freeway cola brand into a truck weighing 15 tons and measuring 20 meters long and five meters high. https://adweek.it/4frrd8l

Brian Niccol is awesome. These are bold and significant changes that will simultaneously cut costs, improve customer service and experience, increase morale and motivation on the team (on every level), increase speed of service ALL WHILE giving stakeholders hope for the company. Though the organizational culture is also a major problem, tackling those issues will eventually set a higher standard for their employees- including managers. Next...figure out a strategy on neutralizing and silencing politics in the company and ONLY focusing on Starbucks social responsibilities and environmental interests. Figure out how to stop the boycott. I had to reschedule several meetings because some team and club members are boycotting Starbucks. Good luck with that. My advice would be to focus more on the R&D team and Business Analysts of the company. Make necessary changes to improve operations and [internal and external] relations. Howard Schultz failed when it came to consistency. There were promotions that corporate stores refused to launch because of political and social views of partners, store managers, and district managers. Yes. I witnessed this while working for the company. He tried so hard. Loyal employees gave up. https://lnkd.in/e-NbjyiV New Starbucks CEO Brian Niccol is t rying hato tackle baristas, customers, and investors' biggest problems after the chain reported disappointing Q4 results.

While the THATCHERS TAURUS product names were clearly dissimilar, the overall products – with the whole lemons and same colour scheme – were similar enough to be linked in the mind of public. In the Lidl case, there was evidence that the colour blue has long been associated with Tesco, while yellow has been recognised as having "the best impact" for point of sale material. So, in both cases, the marks involved had 'weaknesses' which nevertheless did not detract from a finding of similarity and link. On the point of change in the economic behaviour of the consumer, Lidl got over the line on the basis that Tesco's 'Clubcard Prices' mark intended "to convey value and thereby to influence the economic behaviour of supermarket shoppers" notwithstanding that there was no specific intention to free ride on Lidl's reputation. In Thatchers, the possibility of someone buying the Aldi product instead of the Thatchers product, driven by the link and price differential between the two products, was not deemed enough of a risk to the economic behaviour of the consumer.

Aldi reported opening nearly 120 new locations this year, bringing the chain closer to its goal of opening 800 new U.S. locations by the end of 2028.  https://lnkd.in/d3vgAmcg

Aldi reported opening nearly 120 new locations this year, bringing the chain closer to its goal of opening 800 new U.S. locations by the end of 2028.  https://lnkd.in/d3vgAmcg

Simplicity is the name of the Discounter game. A great example from Lidl of a simple wooden wine display that has all the right body language. Continuing to reinforce that Lidl over deliver on quality for the price paid.  𝑇ℎ𝑒𝑟𝑒 𝑎𝑟𝑒 𝑙𝑜𝑡𝑠 𝑚𝑜𝑟𝑒 𝑒𝑥𝑎𝑚𝑝𝑙𝑒𝑠 𝑙𝑖𝑘𝑒 𝑡ℎ𝑖𝑠 𝑖𝑛 𝑡ℎ𝑒 𝐼𝑛𝑠𝑖𝑔ℎ𝑡 𝑇𝑟𝑎𝑐𝑡𝑖𝑜𝑛 𝐾𝑛𝑜𝑤𝑙𝑒𝑑𝑔𝑒 𝐵𝑎𝑛𝑘 #shoppermarketing Lidl España