The Bristol Media and Entertainment Mixer’s Post

📅Have you registered yet? Paramount’s Jennifer Strapp, Warner Bros. Discovery’s Sunil Soman, and DISQO’s Stephen Jepson will unpack the latest innovations in premium publishing. 📺As we enter what promises to be the “golden age” of TV, media owners need to innovate their strategies to account for more TV bundles and streaming platforms… more ad-supported tiers… and more personalization and targeting capabilities. Register to get the expert insights: https://hubs.li/Q02pgZ6S0

The Professor is back with new insights about how audiences are consuming video content across Cable TV and streaming platforms. Check out our newest episode of The Professor's Perspective to learn more: https://lnkd.in/gUeyUvAj #LifeatCox

The Professor is back with new insights about how audiences are consuming video content across Cable TV and streaming platforms. Check out our newest episode of The Professor's Perspective to learn more:  #LifeatCox

The Professor is back with new insights about how audiences are consuming video content across Cable TV and streaming platforms. Check out our newest episode of The Professor's Perspective to learn more: https://lnkd.in/daYkvhug #lifeatcox

What drives choice in the mind of the viewer? Media consumers are overwhelmed with choice. With so many channels, platforms and services appearing every day, how can media brands hope to understand and predict the behaviour of their audiences? In his first article, our new Head of Media Research Ben Marsden explores the future of TV and media, and how brands can hope to understand the changing mind of the viewer. Head to the link in the comments for the full article 👇 #insight #research #TV #media #streaming

In episode 1 of Digiday's The Future of TV Video Series, Havas Media Network's SVP Sports Partnership, Jeff Gagne, highlights the complexity of sports advertising in balancing advertisers with league sponsorships and one-off advertisers interested in dynamic ad insertions. 🏈 📺 Watch below to hear from Gagne and other agency executives about the current state of the streaming ad market and the fragmented audience segments: https://lnkd.in/ewh9t6PQ #MeaningfulMedia #TVadvertising #Streaming

It's fascinating to see how media consumption habits are evolving, especially among Gen Z. 🤔 Recent trends show a significant shift away from traditional broadcast TV, with younger audiences gravitating more towards digital and on-demand platforms. This generation values flexibility, instant access, and personalized content, which streaming services and social media provide in abundance. For content creators and marketers, staying on top of these trends is essential. Knowing where your audience spends their time helps you connect better and keep them engaged. What changes have you noticed in your own viewing habits? 💬 #broadcastmedia #culture #tv #streamingservice #entertainment

TODAY On TVOT CONNECT Thursday 10/12! 2pmET/11am/PT Free Registration: https://lnkd.in/gtJGeJ_5 This week’s get-together will see special guests, Chris Pizzurro of Leap Media Group LLC, Dan Riess of TelevisaUnivision, and Michele Fino of Crackle Plus, discussing how branded entertainment can be used to overcome the challenges that brands face in reaching and engaging consumers. Discussion Points: How to optimize a brand inside editorial for broadcast, streaming, on-demand: what’s the difference? Long-form vs. short form effectiveness when driving brand awareness? What are new ways to drive engagement and ROI before, during and after the show? Tracking and measuring effectiveness How to find this type of content. Join TVOT CONNECT for more services and benefits! https://lnkd.in/g3NmaB4A https://lnkd.in/gtJGeJ_5

The key to a successful content session: keep your panelists entertained. Following a substantive discussion, we filmed a parody line!

Don't limit your perspective on television consumption to traditional streaming platforms alone! While streaming is gaining popularity, the integration of advanced targeting capabilities into linear television is equally exciting. Viewer habits are evolving, with appointment TV becoming a thing of the past. Today, viewers have a variety of options to choose from to enjoy a wide range of programming. 📺🌟 Evan Adlman, EVP of Commercial Sales & Revenue Operations at AMC Networks, joined us in Cannes to share his insights on advanced targeting capabilities in linear TV. Read our blog post to hear what Evan and our other panelists had to say. #TVConsumption #TargetedAdvertising #ViewerExperience