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From global to local, the small-scale brands making waves in performance-driven apparel for the upcoming Olympics. #OlympicUniforms #Performance #ChallengeTheOrdinary #Global #Local

Summer Olympics in Paris is turning out to be Nike's silver lining as the global mega sporting event has helped boost demand during the last week of July and into August for the sportswear company's new launches, research firm Similarweb's website data showed. A rare win for Nike in an otherwise tumultuous year is that the website visits during the Olympics is converting into reasonable sales. The visits peaked on July 31 to 2 million, following U.S. gymnast Simone Biles clinching her seventh Olympic gold medal after the United States earned their third gold in the women's team event.    Out of those visits to Nike.com, 86,900 included a sale, while Adidas had a total of 532,500 visits with only 3,600 likely converted into product purchases, the data showed. Even on the resale platform StockX, Nike's Jordan 4 Retro SE Paris Olympics Wet Cement, which retails for $225, were traded over 8,373 times as of July end, making it the highest-selling Olympic product on its site.  "(Nike is) still a struggling brand overall. But the Olympics, it definitely drives interest in these things ... Nike is the one that's really winning there," said Drew Haines, the merchandising director at StockX.  For Reuters #Olympics #Nike #AirJordan #On #Hoka #Adidas #SimoneBiles #US #ParisOlympics #Gymnastics

Team GB play it safe with Olympics Paris 2024 kit As we approach the much-anticipated Paris 2024 Olympics, Team Great Britain is making headlines with their newly unveiled Olympic and Paralympic kits. After navigating through some bold past designs, Team GB is returning to it’s roots with a classic, conservative look that pays homage to the traditional red, white, and blue. 🔵 The striking navy backdrop of the official kits offers a fresh yet familiar canvas that highlights the Union flag. This choice marks a subtle shift from the previously white-based competition kits, adding a layer of sophistication and unity. 🥇 On the podium, our athletes will shine in white-based tracksuits adorned with the Union flag on the arm, a design choice that Adidas says will allow the medals to truly stand out, embodying a "clean radiant look." 👕 The kits feature a typeface inspired by the historic 1924 Paris Games, enhancing the connection between past and present. Adidas promises that this design not only respects tradition but injects a dash of modernity to connect with new generations of fans. 🦁 Highlighting the spirit of Team GB, the kits proudly display striking white lion head graphics, representing the fierce and proud nature of our athletes as they represent our nation on the world stage. What are your thoughts on the new kits? https://lnkd.in/dbVMft_t #TeamGB hashtag #Paris2024 hashtag #brand

The global outdoor sports apparel market reached $14.8B in 2023 and is projected to soar to $28.7B by 2032 with a CAGR of 7.5%. Dominated by the US at 36%, key opportunities lie in the growing athleisure trend, health consciousness, digital fitness communities, and D2C brands. With men holding 49% market share and women's apparel poised for growth, major players like Adidas, Nike, Puma, Under Armour, and Lululemon are leading the way. Embrace the future of outdoor sports apparel! 🌍🏃♂️🚴♀️ Read more about this market report: @https://lnkd.in/gFjwbW8G Key Players: adidas | Nike | PUMA Group | Under Armour | lululemon #OutdoorSportsApparel #MarketGrowth #Athleisure #HealthConsciousness #FitnessCommunity #D2CBrands #Adidas #Nike #Puma #UnderArmour #Lululemon #Camping #Cycling #Hiking #Running #Jogging #Fishing #Sportswear #Activewear #SportsFashion #GlobalMarket #CAGR #Imarcgroup #IMARCServices #marketresearch #greatplacetowork #bestworkplacesforwomen

The #Olympics are inherently competitive. That’s the whole point of the event, after all. But when it comes to brand representation via uniforms, there’s a new leveling of the playing field. While major brands like The North Face are front and center at this year’s games — with the U.S. outdoors brand creating climbing uniforms for the U.S., Japan, South Korea and Austria — some countries are opting to work with more regional names rather than large international conglomerates. Left On Friday, for instance, is a Canadian brand designing for a Canadian team, and Paris-based streetwear designer Stephane Ashpool is designing for the French Olympic team. Meanwhile, other countries are turning to brands within a sport’s niche because they know that the brand has the technical know-how around what athletes need.

The Olympics 2024 is around the corner, and it's always exciting to see how branded apparel continues to play a crucial role in enhancing athlete performance and brand visibility. This recent collaboration between Team Canada and lululemon for the Paris 2024 Games highlights the powerful impact of well-designed apparel on both athletes and sponsors. Branded apparel isn’t just about looking good; it’s about optimizing performance and showcasing team spirit. As seen in a recent article on Olympic.ca, the Team Canada x Lululemon kit is designed not only to enhance comfort and functionality but also to boost the confidence of our athletes as they compete on the global stage. At Fully Promoted Meadowvale, we understand the transformative power of branded apparel and promotional products. Whether it’s outfitting your team for a corporate event or enhancing your brand visibility with promotional items, we're committed to helping businesses achieve their goals through high-quality, customized solutions. Please feel free to reach out to me and we can discuss how your brand can form a lasting impression in your industry! Go Team Canada! 🇨🇦 #FullyPromotedMeadowvale #BrandedApparel #PromotionalProducts #TeamSpirit #BusinessPerformance #FullyPromotedMeadowvale #BrandVisibility Link to article: https://lnkd.in/d4K7BqEp (Photo: lululemon/Scott Ramsay. Olympic.ca)

Wimbledon begins today, kicking off two weeks of elite-level tennis and socialising. Wimbledon fortnight has cemented itself as one of most important sporting events in the luxury / VIP brand marketing calendar. The understated affluence of tennis and the societal heritage of the event is a more polished alternative to other big sporting dates such as the Monaco Grand Prix. From a brand perspective, the event truly belongs to the collaboration between The All England Lawn Tennis & Croquet Club Limited and two key partners, ROLEX and Ralph Lauren. The former has been the official timekeeper and sponsor since 1978, forging a long-standing partnership that has blossomed over the past four decades. Think of any iconic Wimbledon photograph involving the likes of Becker, Navratilova, Graf or Federer and the chances are the green and gold of ROLEX is prominent in the background. However, this is a lot more than mere logo placement. Wimbledon for ROLEX provides a unique platform to showcase its commitment to integrity, precision, and sportsmanship. Ralph Lauren became the first ever official outfitter for Wimbledon in 2006 and like ROLEX, it feels a truly aligned partnership that has deepened and developed over the years. The tight rules on apparel protocol fit neatly into Ralph’s anglophile vision, delivering classic uniforms in navy and white, all accented in the Club’s official colours of purple and green. And in continuation of its support to AELTC’s commitment to having a positive environmental impact by 2030, the uniforms will be made from yarn derived from recycled plastic bottles. For the fortnight period, Ralph’s New Bond Street store has a full green and purple Wimbledon takeover, complete with logo’d tables in the café and more vintage rackets that you could ever wish for. It is bold, on-brand and very Instagrammable… Athlete marketing is becoming a staple component on the promotional flywheel – LVMH committed €150m to sponsoring the Olympics in Paris in August in a partnership that is cleverly positioned as their national duty as France's biggest company - it feels a symbiotic and natural deal. In contrast, Prada Group’s sponsorship of the Chinese women’s soccer team feels more of a clinical opportunity to build their profile in the region. Will you be watching SW19 today? DHR Global #sportsmarketing

About the Olympics and brands. Finally, the Olympic Games in Paris started. In this regard, this beautiful city is planned to receive more than 11.5 million visitors. Some brands successfully use these events to promote their brands. For example, Birkenstock opened its first own store in France. "This store will help us establish closer contact with consumers. There are many key cities in Europe where we are not represented, and we are happy to start our retail expansion in a meaningful way with a landmark city like Paris," said Nico Buyahf, President and Managing Director of Birkenstock Europe. I will not talk about sportswear brands, all world leaders in this field are naturally represented at the Olympiad in a variety of options, from collaborations to various events. More interesting about the toy industry. How do you think toy brands can use such an event? What interesting examples of collaborations do you know? Write in the comments. I think it would be great if, for example, Lego made the designer of the stadium opening of the Olympic Games, Disney figures of playing football players, and Hamleys soft toys of symbols of the Olympics. P.S. Maybe I'm behind life, and I don't see how toys were integrated into sports events, if so, tell me about it) #olympics #paris #nike #adidas #newbalance #lego #hamleys #disney #toys #marvel #paddington #jellycat #mattel #sportswear #paris2024 #olympics2024 #brandmarketing https://lnkd.in/eVjpb2af

In 2012, Nike dominated the Olympics despite adidas buying the title sponsorship for $150M. Here’s how: With adidas as the official sponsor, Nike faced strict restrictions. They couldn't use terms like "London Olympics," "2012," or even the iconic Olympic rings in their marketing campaigns. However, Nike came up with a genius approach to tackle this challenge. They identified three key loopholes and leveraged them to their advantage. Alternative Londons - Nike was prohibited from referencing London, UK in their campaigns. So they cleverly shot their commercials in various other "Londons" worldwide (yes! there are many). These included London, Ohio; Little London, Jamaica, and London Gym. Athlete Sponsorship - Despite Adidas being the official sponsor, athletes were free to choose their footwear. Nike seized this opportunity by sponsoring 400 Olympians, providing them with a distinctive line of yellow-green shoes named "Volt." Inspiring the Average Individual - While Adidas flaunted Olympians in their ads, Nike took a different route by featuring average teenagers. Their "Find Your Greatness" campaign showcased everyday individuals pushing their limits. And that’s how, Nike stood apart! #shoebusiness #sportsbusiness #adidasvsnike #nikevsadidas #leadership #creativity #marketing #olympics

Golf fashion moves into the mainstream! A new line from Tiger Woods, LVMH’s latest collaboration with Tyler, the Creator, and indie brands are helping to bring the sport from performance wear to streetwear. The #convergence of #golf and #fashion is steering the sport into the mainstream spotlight like never before. With a surge in both participation and diversity, golf is experiencing a cultural renaissance, attracting a younger audience who see the sport not only as a pastime but also as a lifestyle. From established labels like Nike and Adidas to indie brands such as Blackballed Golf and Eastside Golf, the fusion of performance and style is reshaping golf apparel, making it more accessible and appealing to a broader demographic. As golf transcends its traditional boundaries and embraces a fashion-forward approach, it's evident that the sport's influence extends far beyond the fairways, signaling a new era of inclusivity and expression in the world of golf fashion. Read the full article here- https://lnkd.in/eZvHf3wD #retailnews #retailers #GolfFashion #MainstreamStyle #FashionRevolution #DiverseGolfers #GolfLifestyle #FashionForward #GolfTrends #InclusiveFashion #GolfCulture #Sportswear #StreetwearGolf #FashionInfluence #YouthfulGolf #GolfCommunity #FashionEvolution #GolfingLife #StyleDiversity #FashionDiversity #SportsFashion