November in southern China is shaping up to be a tale of two cities. At the start of the month, fashion insiders gathered in Shenzhen for the re-staging of Chanel’s latest cruise show. On Nov. 30, they’ll gather again for Louis Vuitton, this time in Hong Kong — across the border in China’s special administrative region but just 15 minutes away by high-speed rail — to see Pharrell unveil his second menswear collection on the city’s Avenue of Stars. The spectacle will be held in partnership with local tycoon Adrian Cheng, who owns the K11 Musea mall that sits beside the attraction. Until recently, few brands staged local activations in Shenzhen, calculating that the city’s wealthy could easily visit nearby Hong Kong or Guangzhou to shop. But three years of Covid restrictions, which put Hong Kong off-limits for mainland Chinese, and Shenzhen’s growing tech wealth, have made the city more important to brands. At the same time, Hong Kong’s image and economy have both suffered from the squashing of pro-democracy protests by Beijing’s contentious national security law and three years of population decline, including a wave of locals moving permanently overseas and the departure of more expatriate talent. Read the full story below. #LouisVuitton #China
Huge market out there!
Fashion Is everything..
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Hong Kong Louis 🇭🇰🇭🇰🇭🇰🇭🇰
Consultant I Sustainable and Circular brands - Branding I Social Media I Strategy I Consumer Insights
9moit's simple where ever luxury brands see potential wealth & new money (plus managing logistics) they strategically collab, build brand ambassadors and stage shows