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What a tasty collaboration! Nutella, the company with the delish chocolatey spread, is partnering with Betches Media book club! Nutella Biscuits, which are popular internationally, were introduced to the U.S. last year. The partnership with Betches for an event and podcast series allows the hazelnut-spread brand to leverage the growing popularity of book clubs and in-person events to engage with a young and attentive consumer base. Additionally, the approach aligns with Ferrero’s American expansion plans. Partnering with Betches enables Nutella to tap into an existing audience of interested consumers. The women-forward company was acquired in 2023 by youth-based publisher LBG Media, which also owns the LADbible Group. Book clubs have been on the rise for a few years, with Eventbrite ticketing listings for such events growing 24% in 2023 compared to 2022. However, book clubs today can look very different from the wine-and-cheese version popular in the past. TikTok communities such as #BookTok have given younger consumers a place to discuss books. The Betches Book Club helps to satisfy the desire for in-person events while leveraging a viral community. https://lnkd.in/ekPhE6bm

Your product is just one scoop in the vast pool of daily life experiences. How does it seamlessly integrate into your audience’s everyday moments? In its recent campaign, Heineken focused on those moments when people don't care about their drink. The "Forgotten Beers" campaign shifts focus to everything else surrounding beer culture—celebrating friendships, love, fun, and those beautiful moments that make us lose track of time, even leaving our beers behind. #ads #advertising #heineken

I had high hopes for the #vodka category to deliver original and inspiring campaigns as we approached the #FourthofJuly with several up-and-coming and OG vodka drinks being staples in my summer social gatherings so far. However, with the holiday now behind us, it's clear that vodka brands have missed the mark in delivering impactful and engaging communications efforts to grasp the purchasing attention of consumers leading into one of the spirit industry's biggest sales moments.   In the week leading up to the third-highest alcohol consumption holiday, there were less than 20 earned media placements across the 10 biggest vodka brands, according to Meltwater. Absolut barely scratched the consumer-media surface with their limited-edition bottle in honor of the newly rediscovered Andy Warhol painting, but where were the innovative campaigns from SMIRNOFF LTD, Tito's Handmade Vodka and New Amsterdam? This blaring absence highlights a missed opportunity to engage consumers and drive significant sales during such a key period.   The vodka industry has a big opportunity to rethink its approach to earned media in seasonal marketing strategies 🍸

🍻 Beyond the beer: The new era of connection-centric creativity 🍻 #TrendsThursday   Heineken flipped the script on #InternationalBeerDay. Instead of shouting about its product, the brand quietly observed the forgotten beers at parties, realising that the real toast was to friendship, laughter, and shared moments.   The creative campaign highlighted the often-overlooked half-finished pints at social gatherings, emphasising that the true essence of these events lies in shared experiences, laughter, and companionship.   By showcasing these "forgotten beers," Heineken positioned itself as a facilitator of social experiences, subtly conveying that the beer is merely a catalyst for creating memorable moments with friends and loved ones.   Not just confined only to the beer aisle. This trend of connection-centric creativity could also be tasted a few months prior to International Beer Day.   Back in May, Coca-Cola launched its "Spills" campaign, a heartwarming series of ads that prioritised human connection over product promotion. The campaign cleverly turned a potential negative – a spilled drink – into a positive by showcasing the joyous moments that often lead to such accidents.    It highlighted that these spontaneous and heartfelt connections are far more valuable than the product itself.   You might think it's like comparing apples to pears, but both prioritised human connection over product promotion, reflecting a desire to build emotional connections with consumers.   What can creatives learn from this?   👉 Focus on feelings, not features: People buy into emotions, not specifications 👉 Tell authentic stories: Real life, real people, and real connections resonate. 👉 Embrace the power of human connection: People remember how you make them feel. #MarketingTrends #BrandStrategy #ConsumerBehaviour #EmotionalMarketing #CreativeCampaigns #BrandEngagement

Day 2 of #RFISummit gets underway with this Breakfast Briefing: 𝗦𝗲𝘁𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗧𝗼𝗻𝗲: 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗠𝘂𝘀𝗶𝗰 𝘁𝗼 𝗔𝘁𝘁𝗿𝗮𝗰𝘁 𝗡𝗲𝘅𝘁-𝗚𝗲𝗻 𝗗𝗶𝗻𝗲𝗿𝘀 In this breakfast briefing, we’ll discuss how music can become a core element of your restaurant's branding strategy to attract the next generation of diners. Discover the power of music in creating dining experiences that resonate with Gen Z and Millennials, who crave environments that are not just about eating and drinking, but also social engagement. When patrons enjoy the music together, they spend more time and money with you. We'll outline practical steps for integrating music into your restaurant's ambiance, from curated playlists that reflect your brand's personality to innovative technologies allowing customers to interact with the music directly. Learn how these experiences can enhance brand identity, foster a deeper connection with diners, and set your establishment apart in a competitive market. Key Takeaways: 1️⃣ Strategies for crafting interactive music experiences that amplify your brand's unique story. 2️⃣ Insights on how music influences diner perception and loyalty. 3️⃣ Tips for using music to engage with customers on a more personal and memorable level. Join us for a session that will enhance your brand strategy ensuring your restaurant hits all the right notes with the next generation of diners. Presenter: ➡ Jamie Sura | SVP, Sales | TouchTunes

What’s Stopping Rum’s Big Breakthrough? Discover the Untapped Opportunity   Rum has all the ingredients for a major breakout—so why hasn’t it hit the heights predicted? From consumer confusion to missed opportunities in premium offerings, rum remains a misunderstood spirit with untapped potential.   In our latest blog, we dig into: The challenges holding rum back from mainstream success How dark and spiced rums are capturing new audiences What brands can do to lead rum's resurgence   Curious about rum’s next big move? Read more on our website! https://lnkd.in/etd_9QXh

Ready to make your restaurant go viral on TikTok? Our guide unveils the secrets to captivating your audience and boosting your brand. . Read more - https://bit.ly/3uIYzhS . #Applova #RestaurantTech #RestaurantOwnersUSA #USArestaurants #diningexperienceUSA #customerexperienceUSA #USArestaurants #restaurantmanagersUSA 

Last year's Foodpreneurs Festival attendee, Julie from Artisa Plant Based Cheese, echoed a sentiment we hear often: buyer connections are invaluable! Imagine securing face-time with potential buyers who are already curious about your product. These interactions allow them to taste your creation, witness your passion, and gather details to make informed decisions about stocking your brand. The Foodpreneurs Festival facilitates these priceless connections so if you want to pitch* your product at this year’s Festival, simply: 1. Buy a ticket to Foodpreneurs Festival here: https://bit.ly/3wrkg6N (you can't pitch without one). 2. Read ‘FAQs-Pitching to Buyers’ via our website (they are super helpful for any questions relating to pitching at Foodpreneurs Festival). 3. Apply to pitch to one or all of the retailers on our Retail Partners page here: https://lnkd.in/gFBAu6-W (and more are being onboarded each week). 4. Wait to hear if your pitch application is successful. Successful applicants will be notified by email on 15 May 2024. 5. See you at the Festival ready to land your product on more shelves 🎉 Don't miss this golden opportunity. Get your ticket and apply to pitch today! *Submission does guarantee your application will be looked at and your product assessed for suitability by buyers but does not guarantee you a pitch time slot.

DID YOU HAVE FUN? Novel concept I know! But it's odd how something that should be placed on the pedestal of event metrics, becomes secondary to audience response rate or food and beverage sales. As experience producers, we must think fiscally about our events at all times, but never forget that the core of an experience comes from the release of worries your attendees are having. So, they can just relax and ... yes have fun! "Fun is one of the most important and underrated ingredients in any successful venture." Richard Branson If you are at the beginning of your event-building journey or about to open your creation to the masses. I promise you...focus on the fun. It's a metric that will never let you down! #events #experiences #fun

In both the music and beverage industries, success is driven by a blend of creativity, innovation, strategic marketing and maybe a little bit of luck. Although they may seem worlds apart, they share remarkable similarities: *Crafting a Unique Identity: Just as artists strive to create a distinct sound or image, beverage brands work tirelessly to develop a unique flavor profile and branding that stands out in a crowded market. *Building a Loyal Fan Base: Both industries thrive on building a dedicated following. Musicians connect with fans through memorable performances and relatable content, while beverage companies create brand loyalty through consistent quality and engaging experiences. So why not merge the two? :) *Navigating Trends and Preferences: Music and beverage trends often rise and fall, influenced by cultural shifts and consumer preferences. Staying ahead requires constant innovation and an ability to anticipate and adapt to changing tastes. *Collaborations and Cross-Promotions: Collaborations between artists or between brands and artists can create buzz and drive engagement. Similarly, beverage brands often team up with other brands or events to enhance visibility and reach new audiences. *Emphasizing Experience: For both industries, the customer experience is paramount. A live concert is not just about the music; it's about the atmosphere and emotions. Likewise, a beverage brand is not just selling a product but an experience that resonates with its audience. The synergy between creativity and strategy in both worlds offers valuable lessons in how to craft compelling brands and experiences. Whether you’re rocking the stage or the beverage aisle, understanding these parallels can inspire new approaches and drive success. Get into the pit with KittiePIG Non-Alcoholic Beer 🍻🤘 #MusicIndustry #BeverageIndustry #BrandStrategy #Innovation #MarketingInsights #IndustryTrends #kittiepig #nonalcoholic 📷 Jason Janik