The Clorox Company’s Post

What's better than a fish taco after a day at the beach? Here are our picks for the Best Fish Taco in San Diego. Who are we missing on this list?

heartwarming for every maltster - the highest sustainable approach in plant construction due to the unique modularity and future technologies, which are already available now or will be available in the future for RimoMalt.

Hey Brewers! Ever wonder how cutting corners can impact your brewery in the long run? Join our free webinar, "How Cutting Corners Can Hurt Your Brewery," with CEO and Founder Pulkit K. Agrawal and Samantha Aycock from Revel CPA. 🗓️ Mark your calendars for July 11th, 2024 at 3 PM ET / 12 PM PT. Comment "WEBINAR" below for the link! 🚀 #Beer30 #Webinar #CraftBeerIndustry #Brewers

PART 2: Building on my comments from yesterday regarding the Brewers Association Harris Poll Results shifts us into a demographic slice. Below shows who's drinking more or less #craftbeer this year vs last and compares that to the same results about a decade ago. Then splits those results by classic demographic measures. What we see very clearly is a shifting landscape. 1. There are 32% - 37% drops in all age brackets for intent to drink more craft. WOW 2. College grads are the only demo in that slice intending to drink more 3. Black and Hispanic drinkers are still drinking more craft So what do we do? 1. Start by thinking about WHO SHOULD be drinking craft beer differently. I touched on this yesterday. Broaden occasions outside of traditional craft occasions AND protect the turf we've fought for. Don't just paint yourself on a cultural occasion or ad opportunity - ENGAGE 2. Simplify marketing around communication that MATTERS to consumers. Where / when and why they would enjoy what you offer. Less about process and ingredient details - caveat: if you are a technical brewery looking to talk to beer geeks exclusively then this would not work for you and that's ok. 3. Think about price perception and value proposition. This is a great way to turn the tides in people who think craft beer is too expensive. The $28 4-packs over the past couple of years did not help price perception. We need to reclaim beer's value prop. Other ideas? https://lnkd.in/e5hkDEhK

Thanks to Eric Phillips and Colin Schilling for sharing the news with us, and Jordan Driggers for writing! Yesterday, Craft Business Daily broke news that Schilling Cider is jumping into the hard lemonade fray with Schilling Hard Lemonade, but they believe they have a true point of difference: a fruit (apple wine) fermentation base. Check out the colorful pic below. Key facts: They want to signal premiumization in the space. The “goal” is to price six-packs of the new lemonades on the shelf for a dollar more than the category leader. Schilling Hard Lemonade will pilot in a West-Coast centric area, before potentially scaling to the producer’s 20-state footprint. The larger craft cider company is posting up best-in-class trends. A top 10 craft brand family in the Circana West region, Schilling is actually “zagging” where the larger industry is seeing potholes: While April was a rocky month for many big brewers (indeed, some sources have joked that they are going to make t-shirts emblazoned, “Easter Shift”), that month ended as Schilling’s second-best sales month ever. The company grew volume by 34%, outpacing its annual growth rate of 25%.  

🍺🍺🍺 Hop into the world of Micro Brewers! 🍺🍺🍺 Today, I don’t lift my pint to toast the giant brewing factories; rather, the spotlight shines on those intricate creatives shaking our tastebuds, upending the status quo, and leaving a hint of innovation at every sip; I'm talking about Micro Brewers. Yes, the unsung heroes of the craft beverage scene! Ever noticed how... ⚡ Micro Brewers are not just brewers; they are Makers of Magic in Mugs! 🎩 ⚡ They transform simple ingredients into a carnival of flavors, tinkering until joy bubbles up in many a pint. 🎪 Craft beer? It's no less than alchemy, my friends. ⚡ Craft is not just about the Beer; it speaks of Passion, Invention, and Artistry! 🏹 Some bite into an apple and see an apple, others see the prospect for a divine cider 🍏 Our microbrewers belong to the larger clan: they see the world in hues of malt, hops, and yeast. On a journey through their brewery: ✨ You won't just stumble upon vats and kegs, but Dreams on Draft. ✨ Amid the whiff of fermenting grains, there's the aroma of dedication simmering. ✨ With every foam-topped glass, you sip on centuries of traditions tweaked with a twist of modernity. Each batch tells a story — but there’s more: 🍺 Microbreweries are Community Catalysts! 🌐 🎈 They create the coziest corners for connoisseurs and newcomers alike, fostering conversations over convivial clinks. 🎈 Microbreweries don't just serve customers; they cultivate a commune of craft beer devotees, linked by shared love for all things brewed beautifully. Quick question time! How many local microbreweries have you visited? Remember, every pint purchased is a high five to the humble heroes behind the hops 🙏 Micro Brewers, we lift our frosty glasses to you; keep feeding our fun, fueling our happy, and fizzing our excitement with your brilliant brews! 🍻 #MicroBrewers #CraftBeer #Community #Innovation #Cheers

So Whataburger is singing super excitedly about bringing back the Buffalo Ranch Chicken Strip Sandwich. On the surface, this might seem like a straightforward re-launch of a fan favorite. But one must look beyond the obvious to understand such market / marketing moves. Why this item? Why now? Let me explain. Whataburger's core market is Texas. It houses 72% of it's restaurants. It has always been a Lone Star State favorite. (For the record, I love me a Whataburger over McDs ANY DAY). This supremacy is being challenged by a few new entrants. Especially by Raising Cane's Chicken Fingers. As the name suggests, Raising Cane's does chicken fingers really well. Add to this, by the last count, Whataburger had about 56 restaurants in the Houston Area (It's largest metro market) while as this week, Raising Cane's is at around 49. Not far behind and catching up. Given Raising Cane's Chicken Finger supremacy (Their menu has just 5 times...all based on Chicken Fingers), brands are in a need to respond with their own offering and build a chicken moat to strip off the competition's growth. It would be interesting to see if this launch/campaign has the intended effect of getting folks excited about Whataburger for their Chicken menu and stop the customer bleed. #Food #FoodMarketing #QSR #CMO #Whataburger #RaisingCanes

🌐✨ Make your grilling experience worry-free by registering your Bull BBQ products with us! Not only does this ensure your warranty is in place, but it also keeps you in the loop with the latest updates. In case of any issues, we can reach out and assist you promptly. 🥩🔥 To register, simply scroll to the bottom of our website, and under the 'Shop' header, click on 'Product Registration.' Grill with confidence today! #BullBBQNZ #ProductRegistration #GrillWithConfidence

EP 132: “Hops and Hardships” – Mike & Blaine by Blaine Bertsch It was a good run. After almost two decades of growth and an explosion of crazy-good flavors, the craft brewing business is in decline. How could that be? You would think the beer snobs would revolt or come to their favorite brewers' rescue, but that hasn’t happened yet. In this episode, Mike and Blaine speak […] #boomers #babyboomers

An extremely interesting project this week looking at a Jacks Creek Black Angus Minute-Steak. Traditional Minute-Steaks are usually the end pieces of other steak cuts such as the sirloin - which are sliced ultra thin in order to be edible as they are full of veins or sinew and lack marbling. The 180 days grainfed black angus product we sell is quite simply superior to anything i have seen so far in the UK market. I mean - this is a roasting joint cut into steaks and has the marbling and tenderness of a top drawer fillet! These steaks have three bonus benefits: 1. COST CONTROL - who doesn’t want to easy ways to improve GP in the current climate? Buy a secondary steak like this and win big 💵 2. CONSISTENCY - our beef is independently graded. This means you can buy with confidence that you are getting the right beef, everytime. 🐄 3. GREEN IMPACT - everyone knows cows fart death rays. What most people don’t think about is how utilizing secondary cuts can REDUCE our industry carbon footprint! ☀️ Want to know more about saving money, saving headache, and saving the turtles by buying our award winning beef shoot me a message! Jack's Creek Kaine Allan Andrew Kent #jackscreek #jackscreekuk #jackscreekbeef #angusbeef #wagyubeef #aussiebeefandlambuk