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 Rival Studios estimated that the Barbie marketing campaign cost $150 million which is more than the $145 million budget used to produce the movie in the first place. In just five days in theaters, “Barbie” has topped $470 million globally. #barbie #barbiemovie #barbiethemovie #barbiemarketing #barbieheimer #barbiecore #thedigitimes #marketingstrategy #marketingsuccess #marketingagency

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