In June, Shoptalk organized their annual retail show in Barcelona, bringing together over 4000 industry players who are shaping tomorrow’s commerce and digital world. Nadine GRAF, President of EMEA, joined Sara Engel to discuss the intersection between brand power, loyalty, and trust. They emphasized the importance for brands to remain true to their DNA, emotionally connect with consumers to enhance brand desirability and comprehend consumers in an ever-evolving landscape. Nadine highlighted ELC’s unwavering commitment to delivering the highest quality products, always driven by a passion for innovation and creativity. She also shared how ELC has leveraged word of mouth for over 70 years, stating, “It all started with our founder, Mrs. Estée Lauder. Her mantra was ‘Telephone, Telegraph, Tell a Woman.’ She believed that satisfied customers would spread the word, which has profoundly influenced our approach to connecting with our valued consumers. Today, user-generated content and influencer marketing play crucial roles in building trust, authenticity, and emotional connections. Brands must trust others to authentically speak about them—it’s a two-way dialogue.”
The Estée Lauder Companies Inc.’s Post
More Relevant Posts
-
In the fast-paced world of retail, simplicity is becoming the new trend. Consumers are increasingly drawn to minimalism, favoring brands that offer streamlined experiences and products. This "less is more" approach requires retailers to reassess their strategies, focusing on quality over quantity and emphasizing sustainability and authenticity. Brands that embrace this shift can forge deeper connections with their audience, standing out in a crowded market and driving long-term loyalty. There is no disconnect between these strategies and social networks. Marketers and brands who understand how to adapt to this "less is more" era will have the greatest success navigating the digital landscape as well. #SocialMedia #DigitalMarketing | Eran Nizri itamar gonsherovitz Yonatan Arami
To view or add a comment, sign in
-
We're excited to share that our President, Ayla Anaya, will moderate a session with Matt Tepper, CMO of John Hardy, at the sold-out Social Commerce Summit hosted by Duel Tech. They'll explore 'Powering Brand Loyalty: Navigating Social Trends & Marketing Paradigms in CPG & Luxury Markets.' Join us for essential insights on adapting marketing strategies and enhancing brand loyalty in the fast-evolving luxury and consumer goods sectors. Don't miss out on these expert perspectives! #marketing #luxurygoods #fashion #beauty #influencermarketing
To view or add a comment, sign in
-
Navigating Retail Trends with Poshmark's CMO 🌟🛍️ Poshmark's CMO shares insights on how to stay ahead of trends in the ever-changing retail and fashion landscape. Learn strategies to adapt and thrive in this dynamic industry. 🔸 Trend Adaptation Brands that quickly adapt to trends see up to 30% higher sales growth. 🔸 Data-Driven Decisions Leveraging consumer insights can lead to a 20% increase in customer retention. 🔸 Community Engagement Authentic engagement can boost brand loyalty by 40%. 🔸 Digital Transformation Retailers embracing digital innovation grow 1.5x faster than their peers. Read More:
How Poshmark’s CMO Approaches Trends In Retail And Fashion
social-www.forbes.com
To view or add a comment, sign in
-
In the dynamic and ever-changing marketing environment of today, brands are consistently exploring inventive approaches to engage their target audience and establish lasting connections. #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailreports #retailtechcase #retailtrends #retailbusiness
E-commerce Vs Traditional Retail: Striking the Balance in India's Evolving Retail Landscape
indianretailer.com
To view or add a comment, sign in
-
It is time. For you to go engage with this post. And sign up for Summit. #socialmediamarketing #bazaarvoice #socialmediamanager
It is time. Today we announced some of our speakers for our 2024 Bazaarvoice Summit. 🫡 Drum roll please... -Blake Cahill, SVP, Global Head of Digital Marketing & E-commerce, Philips -Lori Mathews, Director Ecomm Content Strategy and Operations Global Ecommerce and RPMI, the the LEGO Group -Mena Wouters, Director Merchandising, Partner & Product Content Experience, Lowe's Companies, Inc. -Bryan Gildenberg, Retail Industry Expert, Confluencer Commerce -Kevin Carroll, Expert on Innovation and Creativity, KEVIN CARROLL KATALYST, LLC Stay tuned for more speakers. See the agenda highlights here 👉: https://my.ugc.bz/9ZwUCp
To view or add a comment, sign in
-
I just came across a fascinating news piece that really got me thinking about the future of fashion retail. As someone who's passionate about creating meaningful connections between brands and customers, I was intrigued by the insights shared in this news. Modern Retail highlights the importance of building relationships between fashion brands and their customers. Despite the rise of e-commerce and social media, consumers still crave personal connections with the brands they love. In fact, 70% of consumers want to feel a personal connection with the brands they shop from! It's clear that brands need to do more to create memorable experiences, offer personalized content, and show authenticity and transparency. The news also notes that social media plays a significant role in building brand relationships, but it's not just about having a presence - it's about being responsive to customer needs and creating a sense of community. The takeaway for me is that building relationships with customers is key to driving loyalty, retention, and ultimately, sales. As someone who works in the industry, I believe it's our responsibility to create experiences that resonate with our customers and make them feel seen and heard. I'd love to hear from you - what do you think is the most important factor in building strong brand relationships? Share your thoughts in the comments below! #FashionRetail #ConsumerRelationships #BrandLoyalty #CustomerEngagement #MarketingMetrics
To view or add a comment, sign in
-
Did you know that approximately 82% of purchase decisions are made in-store? This finding highlights the importance of point-of-purchase displays in influencing shopper behavior. A well-designed display reflects a brand's identity while conveying a message that increases brand awareness, grabs shoppers' attention, and influences their perceptions and decisions. More than just a "shelf," the right display is a strategic tool that can influence shoppers' decisions and drive sales. #CustomizedDisplays #PointOfPurchase #RetailSolutions #BrandRecognition #BrandCommunication
To view or add a comment, sign in
-
Last week I had the pleasure of attending POPAI UK & Ireland’s annual Retail Marketing Conference for a content-packed day of insightful conversations focussed on campaigns within shopper and in-store marketing. I was thrilled to return for my second year to learn more about diverse and award-winning activations and partnerships from industry leaders including Vodafone, McVitie's, Marks and Spencer, EE, Co-op and Benetton Group. Here are some of my key takeaways from the event: 👫 Campaigns need to remain ‘people-centric’ – Harnessing and creating notable human experiences in-store creates memories, which are key to building brand loyalty. 🎭 ‘Retail-tainment’ is shaping shopper journeys – Brands are working harder for attention as consumers seek more excitement and delight from the campaigns they interact with. 📸 Make experiences shareable – Utilising the currency of social media through creating ‘Instagram’ worthy moments will accelerate brand awareness in the omnichannel retail world. 🔍 Clarity is key – Trying to do too much, or communicate too many messages at once, risks losing the customer connection. Simplicity is often key, and maintaining clear direction with messaging within the experiences is imperative. A huge thank you to the speakers, and to POPAI for organising another fantastic event! #retailmarketing #shoppermarketing #shopperinsights #insights #marketingexecution
To view or add a comment, sign in
-
"In the dynamic and competitive world of retail, independent retailers face a unique set of challenges and opportunities. With the rise of e-commerce giants and global chains, it's more important than ever for these small businesses to carve out a distinct brand identity that resonates with their target audience." Read "Cultivating A Unique Brand Identity: How Independent Retailers Can Stand Out In A Crowded Market" at https://bit.ly/48OfkqK. #BrandIdentity #BrandMarketing #BrandAwareness #TeamShelten
Cultivating A Unique Brand Identity: How Independent Retailers Can Stand Out In A Crowded Market
To view or add a comment, sign in
1,634,093 followers
It sounds like the Shoptalk event in Barcelona was a fantastic opportunity to explore the future of retail and digital commerce.