The F Company’s Post

"Schedule a demo" is a good CTA, but consider this: —72% of people would rather watch a video to learn about a product or service than read about it (Wyzowl) And: —only 17% of the total B2B buyer’s journey is spent with sales reps (Gartner) So while that demo may eventually happen, before your buyers can even take that next step, they need to know more. Think: —Product/solution overview videos —Explainer videos —Case study and testimonial videos Set up email campaigns, post them on your website and YouTube, share on social, etc. #videomarketing #video #healthcareindustry #healthcaremarketing #b2bmarketers

Our client's marketer Jake was a pro, but his standard approach wasn't landing B2B tech leads. Why? Today's buyers are savvy. They want solutions, not generic pitches. The Fix? Adaptability! We helped Jake focus on the buyer's journey, crafting personalized outreach that addressed specific pain points. Presentations became dialogues, and leads started flowing. Moral of the story: In B2B marketing, ditch the rigidity and meet your audience where they are. #marketingstrategy #B2Bmarketing #SMBs #techmarketing What marketing tactics have you adapted for today's buyers? Share in the comments! Or would you like to discuss how to adapt if any of your approaches are not serving the purpose ?

Focusing on your company's core mission rather than just immediate leads or sales can significantly enhance your B2B marketing efforts. When your marketing strategy is rooted in your company's values and purpose, it sets you apart from competitors who might only be focused on transactions. This purpose-driven approach helps build a strong, reliable brand that resonates with decision-makers and stakeholders. By clearly communicating your mission and values, you create deeper connections and trust with your audience. Timmons & Company excels in helping B2B businesses integrate their main mission into their marketing strategies, ensuring that your brand's purpose is evident in every campaign. Let's turn your brand's purpose into a powerful marketing tool. Contact Timmons & Company today! https://lnkd.in/e2t7hrFE #B2BMarketing #DigitalConnection #MarketingEvolution #MarketingStrategy #DigitalMarketing

Our client's marketer Jake was a pro, but his standard approach wasn't landing B2B tech leads. Why? Today's buyers are savvy. They want solutions, not generic pitches. The Fix? Adaptability! We helped Jake focus on the buyer's journey, crafting personalized outreach that addressed specific pain points. Presentations became dialogues, and leads started flowing. Moral of the story: In B2B marketing, ditch the rigidity and meet your audience where they are. #marketingstrategy #B2Bmarketing #SMBs #techmarketing What marketing tactics have you adapted for today's buyers? Share in the comments! Or would you like to discuss how to adapt if any of your approaches are not serving the purpose ?

Tired of the one-size-fits-all approach? 🤷♂️ Hey, ABM leaders! It's time to get crafty with your marketing strategies! 🎨 Tailoring an ABM strategy to your unique needs and those high-value accounts is like fitting a bespoke suit – it just feels right. 👌 At PinkPiano Inc, we've been in the B2B marketing game for over 25 years, and we know that a personalized ABM strategy can really make a difference in hitting those targets. 🎯 Ready to suit up? Text Us! Let's make your marketing strategy fit like a glove! 📲 #ABMStrategy #PersonalizedMarketing #B2BSuccess

Discover the essentials of B2B demand generation and learn how to create unstoppable momentum for your business. Check out our easy 9-step framework to start generating demand and stay ahead of the curve in 2024. Don’t miss out on transforming your marketing approach! Let’s make your marketing strategy smarter and more impactful! #b2bmarketing #demandgeneration #marketingtrends #contentmarketing #marketingstrategy

✅ When done right, Channel Marketing becomes a powerful and independent driver of growth, being able to maximize results and driver higher ROI from your partner networks! 📈 We’ve recently published a comprehensive guide on Channel Marketing. Amplify your growth through strategic demand generation and maximize your channel partner programs with the Channel Marketing Playbook https://lnkd.in/gq3Qq9dJ #tech #B2B #data #growth #demandgeneration #channelmarketing

Video stands tall as a formidable asset in any go-to-market strategy, proving its prowess from sales demonstrations to impactful marketing campaigns across social channels. In the intricate B2B realm, where purchasing journeys are nuanced, video emerges as a valuable ally. The right content educates, showcases product benefits, and drives sales, with a resounding 95% of B2B buyers citing video's pivotal role in their decision-making journey. Discover how B2B brands leverage video not just for conversions but also to build trust, showcase thought leadership, and bolster buyer retention. Click through then read the full article at rev.space ➡️ #video #gotomarket #gotomarketstrategy #b2b #marketing

We’ve recently published a comprehensive guide on Channel Marketing. Amplify your growth through strategic demand generation and maximize your channel partner programs with this free guide! ⭐📈 https://okt.to/4uNwA7 #tech #B2B #B2Bmarketing #data #growth #demandgeneration #channelmarketing

Navigating the B2B Marketing Maze: Mastering Tactics for 2024 🌟 As we stride into 2024, the landscape of B2B marketing continues to evolve with exciting and innovative tactics. We are thrilled to share an infographic that succinctly maps out 21 cutting-edge B2B marketing strategies designed for modern businesses looking to lead in their industries. 📈 Whether you're scaling up your investment with powerful LinkedIn or YouTube ads, leveraging the influence of thought leaders, or engaging with your community through insightful webinars, this chart guides you on where to direct your focus for rapid or long-term results. 🤝 I invite you to dive into these insights, reflect on your current marketing mix, and join us in a discussion on how these tactics can shape our approach to creating robust and dynamic B2B relationships in 2024 and beyond. 🔄 Which tactics are you excited to implement or enhance this year? #B2BMarketing #MarketingStrategy #DigitalMarketing #BusinessGrowth #Innovation #Infographic #Leadership #Networking #TechTrends #MarketingTactics2024 #Wirenoor --- 🙃