The Film Agency’s Post

Always pivoting, always bringing something new to the table. But why? 🤔 Because when it comes to entertainment, our listeners demand the world, and they deserve the best. “In future, we will go beyond audio. We have around 5,000-10,000 IPs that we will make available in other formats such as anime, text and video. In the longer term, we want to become the AI-enabed, largest storytelling company.” says our Co-Founder & CEO, Lal Chand Bisu For us, the pathway is clear - to build a library so diverse, to craft stories so immersive, that everyone finds their happy place on our platform. To read more, visit our story on VCCircle: bit.ly/KukuFMonVCCircle

We are in an era where AI empowers us to create an abundance of imagery, music, and even written content. While this offers incredible possibilities, it also raises an important question - just because we can, does it mean we should? As brand leaders and marketers, the choice between leveraging AI-generated content or embracing traditional storytelling approaches is a critical one. It's about authenticity and connection. Do we stand for something unique and genuine, or do we prioritize efficiency and scale? I applaud brands like Dove for taking a deliberate stand against AI-generated content, aligning with their commitment to authenticity and real human connections. It's a reminder that while technology opens new doors, the essence of genuine storytelling remains unmatched. Let's celebrate the power of choice in shaping our brand narratives. What are your thoughts on this evolving landscape of creativity and AI in marketing? Share your perspectives below. 🌟 #### I’m Dan Geller. As an AI Operations Specialist and a Fractional Creative Director, I help business leaders and their teams identify how to leverage Creative Brand Strategy, Growth Marketing, and AI-empowered tools and automation to help them uncover new opportunities for growth, revenue, and greater leverage of their time. Reach out any time if you’d like to learn more or just brainstorm. 🔔 Follow me and ring the bell on my profile to get notified of new posts. #AIinBranding #AICreativeStrategy https://lnkd.in/dQrW2CgB

🎬🚀 Lights, camera, AI-ction! We're thrilled to announce that CASSI is heading to Berlinale, ready to revolutionize the world of film marketing! Craft stunning posts with just a click – no skills needed, pure creative magic made simple. At Berlinale, we'll be demonstrating how CASSI can: ✅ Streamline social media production for film promotions ✅ Enhance creativity through AI assistance ✅ Automate and schedule posting across all platforms For festivals, filmmakers, producers, and distributors looking to make a splash in the digital space, CASSI is your new secret weapon. It's not just about working smarter; it's about unleashing your creative potential. 🎥 Ready to see the future of film promotion? Book a demo with us at Berlinale or visit our website to learn more. #AIinCinema #BerlinaleEFM #ContentInnovation

Quick clip of me interviewing innovative storyteller P. Frank Williams as SXSW. The task from my client: create a compelling content series for a powerful, new Web3 company called Filmio that would speak to the company's growing community and mission. It was super successful, and my agency is helping them expand their brand and impressions. These directors/producers/actors have such intriguing stories behind the stories. Check out the entire series now on YouTube at Film_io. Just a taste of strategy we develop for our clients at the intersection of emerging tech and mass media/entertainment. Tip for success: weave emerging with established to create differentiation!

This is not good. It's indicative of what passes for quality content these days. Participant Media offered 'content with a conscience' which would probably be dismissed as virtue signalling par excellence in some quarters, but in fact it was a fantastic producer of bloody good stories, well told. The cost of doing so seemed unsustainable unfortunately. Founder of Participant, Jeff Skoll, was asked how do you become a millionaire? He jokingly replied: 'Start as a billionaire and go into the movie business!' Despite his witty reply, it's an insight into what content matters in terms of funding these days. Attention spans are shortening, echo chambers are increasing, political discourse becoming more polarised. Content with a social impact? That's becoming more difficult to find, and the demise of Participant is a worrying development in my view. A world of Tik Tok videos, vacuous content and 'media properties' in the form of TV formats for example, some of which all look very familiar, are driven by short term advertising metrics, endangering the creation of great content, which Participant Media achieved. Well told is being replaced by well sold. 😕 https://lnkd.in/evVcZb4C

What role does technology play in shaping the future of creative expression? In an era where digital tools are becoming increasingly sophisticated, it's inspiring to see how they foster innovation in filmmaking. By embracing these advancements, filmmakers can push the boundaries of storytelling, creating experiences that connect deeply with audiences. This article brings to light the incredible intersection of technology and the arts, highlighting the importance of collaboration among creative minds. The potential for cultural transformation through cinema is immense. Let’s keep the conversation going! What are your thoughts on technology's impact on creativity? 🌟🎥 #CinematicInnovation #MENAArt #CreativeTechnology #FilmmakingCommunity #CulturalTransformation https://lnkd.in/dsbJGsFT

Big news - Lightricks just launched SafeCollab, our latest brand safety offering from Popular Pays! So here's the deal: Our AI-powered brand safety tool will make creator partnerships way easier. Why? Because let's be real - checking if creators are brand-safe has been a major pain point. We've heard from tons of brands who want to work with more creators but get stuck in endless manual reviews. Enter SafeCollab - changing the way we handle creator content - automatically scanning videos, pictures, audio, and text in minutes instead of days. With real-time monitoring and customizable risk checks on the horizon, we're making content approval a breeze for our 160,000+ strong creator community. This means brands can confidently scale up their partnerships while our review teams focus on what truly matters – and that's just the beginning! This isn't just another feature drop - it's a total game-changer for how brands and creators work together. We're making partnerships smoother, safer, and better for everyone. ✨ Learn more: https://lnkd.in/gsKaxe4S

The video isn't particularly good, neither from a creative nor technical point of view. What's interesting here is to read the stuff below the video and realize that it's made by an electronics company that has decided that this is a good time to get into the creation of content. We are witnessing a revolution in access to tools that allow you to tell stories. Some will be good, some not. But they will be made and, more importantly, they'll be made outside the traditional media gatekeeper's purview.

Stop using the word ”content”! Real films are a tapestry of creativity, pushing boundaries, evoking emotions, focused-quality, and leaving a lasting impact on viewers. They connect us, spark imagination, and showcase the remarkable essence of humanity. On the other hand, “content” is like gas in your car, it provides some temporary fuel for getting somewhere (i.e. to push a product, mindless thrills, or make a quick buck) but it has no longevity—you have to soon fill the tank again. Another analogy is like using a fly swatter outside. You keep knocking out flies, but it never seems to satisfy. It’s a commodity trying to be discovered in a sea of oversupply. It lacks the depth and soul that real films inherently possess. In a world where AI is generating more and more movies instantly. Mark my words, the essence of filmmaking risks being overshadowed by the pursuit of cheap, mass-produced “content”. Yet, amidst the race to the bottom in “content” creation, the question lingers – why strive to create? Was it ever your childhood dream to simply produce “content”? Recall the film that ignited a fire within you, a moment so captivating that it felt larger than life. The emotions it stirred, the magic it exuded, maybe even influencing your life— these are the experiences that drive us to seek and be better…to be part of that enchanting world of meaningful storytelling. Humans feel first, then think. Imagine the possibility of eliciting those same emotions in others, of being a part of crafting narratives that captivate hearts and minds. If you agree that this aim is on the healthy path of preserving the value of real films as an important tool and voice in humanity’s culture and livelihoods, then don’t just thumbs up it…share this post. The best way to rebuild and create change is if we do it together. This is part of what Cinema Country chases. It’s coming!

🚀 Brands That Entertain Win Big – Here’s How They’re Doing It! 🎬🎤 Traditional ads? Skippable. Branded entertainment? Unforgettable. From live variety shows on luxury cruises to short films that spark global conversations to fashion brands producing Hollywood films, companies are blurring the lines between entertainment and marketing—and it’s paying off. 🌟 Learn how Virgin Voyages, The Nature Conservancy, and Saint Laurent are turning storytelling into their biggest marketing asset. 🔗 Read the full article now! 👇 #BrandedEntertainment #Marketing #Storytelling #ContentStrategy https://lnkd.in/gZP4Sj93