The Fragrance Foundation UK’s Post

How are different generations shopping for and consuming fragrance? 🛍️ What are the common threads and differences in values and expectations across generations when it comes to fragrance shopping? 🗞️ 📱 Which broadcasting channels are effectively targeting each generation? 👥 Which brands and strategies are successfully building communities of loyal consumers? What are the latest innovations in consumer marketing within the fragrance industry? With Circana reporting that the fragrance industry has reached an impressive market value of over £1.6 billion and the UK leading Europe in ultra-premium fragrance sales, discover how generational shifts are shaping the future of fragrance consumption in tomorrow’s newsletter! Subscribe to 'Fragrant Fridays' here: https://buff.ly/4bnKmHc

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