The Fragrance Foundation UK

How are different generations shopping for and consuming fragrance? 🛍️ What are the common threads and differences in values and expectations across generations when it comes to fragrance shopping? 🗞️ 📱 Which broadcasting channels are effectively targeting each generation? 👥 Which brands and strategies are successfully building communities of loyal consumers? What are the latest innovations in consumer marketing within the fragrance industry? With Circana reporting that the fragrance industry has reached an impressive market value of over £1.6 billion and the UK leading Europe in ultra-premium fragrance sales, discover how generational shifts are shaping the future of fragrance consumption in tomorrow’s newsletter! Subscribe to 'Fragrant Fridays' here: https://buff.ly/4bnKmHc

Curious to discover more about careers in fragrance? Meet Vincent Villeger, Product, Retail, and Packaging Designer. Vincent is an independent designer with 25 years of experience in the Luxury and Beauty sectors. From his studio in Wimbledon, South-West London, Vincent supports global creative and luxury brands such as Clive Christian and Molton Brown. Vincent worked in-house for eight years as Director of Packaging Design for Burberry, collaborating closely with Chief Creative Officer Christopher Bailey and the senior leadership teams. There, he developed a thorough understanding of production, development and commercial matters. Before joining Burberry, Vincent ran his own business with his wife Angela, producing designs for beauty brands including Givenchy, Yves St Laurent and Issey Miyake. You can read more about Vincent’s career in our latest STORIES issue on our website: https://lnkd.in/ewmB67HF #careers #industry #industryspotlight #beautyindustry#fragrancelover #perfumelover

Want to make the most of every opportunity? Then don't miss An Evening With The Disruptors on 26th September. Join YolanDa Brown OBE DL and the rest of our incredible panel to discover inspirations and learn about leading with true innovation. Hosted by Kate Hardcastle MBE, the panel also includes: - Ariel Haroush, CEO & Founder, OUTFORM - Francesca Cherruault, CEO & Founder, Filthy Brands - Emmanuel Eribo, CEO & Founder, LØCI Join us to hear the stories of the people shaping today’s creative industries! 📅 Thursday, September 26th 🕕 6:00 PM - 8:00 PM GMT+1 📍 Soul Mama, 40 Celebration Avenue, London Get your tickets today: https://lnkd.in/ej2aJWjt #FragranceEvent #IndustryDisruptors #Networking #CreativesEvent

#industrynews: Givaudan unveils Bloomful™ Splash, a new #fragrance #designaid, and Bloom Drops, a new accords #collection to enhance #hair and #personalwash applications' sensory experiences   The two new solutions join the existing Bloomful™ platform, which is able to define and measure the bloom in various applications, triggering a captivating bloom effect during two key moments sought and expected by the consumers: when the fragrance becomes instantly noticeable to one's olfactory senses, and when the fragrance fills the surrounding space.   Philippe Poirier, Head of Global Fragrance Technology said: “Bloomful™ Splash, a patent pending innovation, represents a significant advancement in fragrance technology. It is the result of developing a ‘bloom’ olfactory effect at both the ingredient level with Bloom drops and composition levels with Bloomful Splash™, combined with our expertise in optimising creation rules for optimal performance.” Learn more: https://lnkd.in/dGKpPiM8

Curious to discover how insights from different creative fields can elevate your fragrance business? Don’t miss Francesca Cherruault’s expert tips and inspiring journey on 26th September at ‘An Evening with the Disruptors’! With over a decade in the luxury niche fragrance industry, Francesca curates a leading portfolio of niche brands for Filthy Brands, steering them towards international success. Hosted by Kate Hardcastle MBE , the panel also includes: - YolanDa Brown OBE DL, Musician, Broadcaster, Author, and Philanthropist - Ariel Haroush, CEO & Founder, OUTFORM - Emmanuel Eribo, CEO & Founder, LØCI Join us to explore the stories shaping today’s creative industries and visionary brands! 📅 Thursday, September 26th 🕕 6:00 PM - 8:00 PM GMT+1 📍 Soul Mama London, 40 Celebration Avenue, London Get your tickets today: https://lnkd.in/ej2aJWjt #FragranceEvent #IndustryDisruptors #Networking #CreativesEvent

Looking for inspiration for your next steps in business? Don’t miss Ariel Haroush tips and business story at our ‘An Evening with the Disruptors’ on Thursday, September 26th, at Soul Mama London! Hosted by Kate Hardcastle MBE, the panel includes: YolanDa Brown OBE DL, Musician, Broadcaster, Author, and Philanthropist Ariel Haroush, CEO & Founder, OUTFORM Emmanuel Eribo, CEO & Founder, LØCI Francesca Cherruault, CEO & Founder, Filthy Brands Join us to discover the stories shaping today’s creative industries and visionary brands! 🎟 Get your tickets today: https://buff.ly/3Xd86Yz 📅 Thursday, September 26th 🕕 6:00 PM - 8:00 PM GMT+1 📍 Soul Mama London, 40 Celebration Avenue, London #FragranceEvent #IndustryDisruptors #Networking #CreativesEvent

#Exclusive Interviews with Master Perfumer, Alberto Morillas, Designer, Vincent Villeger, Brand Founder, Hande Sadic! Discover what's in tomorrow's newsletter: - Celebrate fragrance milestones with the 30th anniversary of CK ONE. Alberto Morillas discusses the legacy & innovation of one of the most important fragrances that has defined trends and generations. - Product, packaging & retail designer, Vincent Villéger brings scents to life through shapes. Discover the impact Vincent has had on leveraging forms, materials, and processes to deliver uncompromising and emotive brand experiences in tomorrow's issue. - Fuse together new experiences with scientific processes, sound experiences, and holistic approaches. Hande Sadic, founder of WITHIN 51/49, details the brand in this exclusive interview, giving us insight into processes and inspiration. Don't miss tomorrow's 'Fragrant Fridays' newsletter and future issues: https://buff.ly/4bnKmHc

The fragrance industry is embracing unexpected and industrial notes such as motor oil, asphalt, copper, metal, and concrete. These unconventional aromas are gaining prominence not only in niche markets but also within high-end luxury brands. This rise in unique scents reflects a growing trend towards olfactory innovation and consumers' desire for distinctive scent experiences. Among the pioneers, Comme des Garçons, in partnership with Givaudan perfumer #AntoineMaisondieu, has introduced fragrances like Concrete, with the brand also being one of the first to introduce metallic notes, with scents like Copper by Symrise VP Alienor Massenet. In the niche sphere, Sarah Baker has been a trailblazer in merging glamorous storytelling inspired by visual arts and cinema with futuristic scent profiles created by innovative perfumers. Similarly, DS & Durga captures everything from NYC's vibrant restaurant scene to imaginative interpretations of everyday scent experiences and steamed aromas. Among the latest bold launches, Paco Rabanne's new La Collection Rabanne explores the brand's origins and Monsieur Rabanne's work with metal textures in fashion. In this collection, perfumer Fanny Bal crafted Mesh Metal, stating, “Mesh, as we all know, is an iconic material for Rabanne. It’s both fluid and metallic, which really inspired me.” This emerging approach to note marketing and fragrance creation highlights a broader industry trend where creativity, science, and technical expertise continue to redefine traditional scent boundaries. What do you think will be the next frontiers in fragrance creation?

Join us at An Evening With... The Disruptors as we bring together some of the most daring and innovative voices across fashion, music, entertainment, retail, and of course fragrance! Featuring our disruptive panel: YolanDa Brown OBE DL, Musician, Broadcaster, Author, and Philanthropist Ariel Haroush, CEO & Founder, OUTFORM Emmanuel Eribo, CEO & Founder, LØCI Francesca Cherruault, CEO & Founder, Filthy Brands Hosted by Kate Hardcastle MBE, we will dive deep into the real stories—the highs, the lows, and the relentless dedication behind true innovation. This is an opportunity to understand what it takes to be different, to lead rather than follow, and to turn bold ideas into reality. So, if you’re looking for inspiration as you plan your next steps in business, this is an evening you won’t want to miss. This event marks the very first business gathering at the stunning new Soul Mama venue in London and spaces are limited so make sure you don't miss out! Will you be joining us? 📅 Date: Thursday, September 26th 🕕 Time: 6:00 PM - 9:00 PM GMT+1 📍 Location: Soul Mama, 40 Celebration Avenue, London Get your tickets today: https://buff.ly/4dxQKwI #FragranceEvent #IndustryDisruptors #Networking #CreativesEvent

Our final disruptor joining our panel is… Ariel Haroush! Ariel Haroush is the CEO and Founder of OUTFORM. As the founder of Outform, Ariel wanted to create an environment where passionate people could come together to bring innovative design to life. "Dare to Innovate" is the DNA of Outform, and it is the approach Ariel takes in everything he does, both in business and personal life. Driven by creativity and innovation, with over 20 years of experience connecting brands with their consumers, Ariel's passion and dream is to shape the future of retail. Ariel will join our panel to discuss disrupting the market and working across creative categories. Join a room of disruptors on Thursday 26th September at the new music and restaurant venue Soul Mama. You can get your tickets today: https://lnkd.in/ej2aJWjt #FragranceEvent #IndustryDisruptors #Networking #CreativesEvent